TPL Life Insurance launches Pakistan 1st Epidemic based digital insurance products

Karachi(Cliff News)As another first in Pakistan, TPL Life has launched Pakistan’s first epidemic based insurance products which can be bought online from the company’s website – and all it takes is less than 3 minutes to make the purchase through TPL Life’s end to end digital processes.As an initiation, TPL Life has launched 3 Epidemic Insurance Products which offer financial assistance to the consumers in case of suffering from Mosquito Borne &/or Water Borne illnesses such as Malaria, Dengue,Chikungunya, Yellow Fever, Cholera, Hepatitis A and E, Typhoid, Diarrhea and Naegleria Fowleri. The company has made it a point to keep the acquisition and claim processes as easy as possible and hence these products can be bought directly from TPL Life Insurance’s website, without going through the hassles of paperwork and unnecessary delays. TPL Life Insurance has a huge network of panel hospitals across the country inclusive of remote rural areas, where its customers can avail cashless claim services against their medical expenses.Speaking at the occasion, Mr. Faisal Abbasi, CEO – TPL Life Insurance said, “We understand today’s needs of our customers. Epidemics related to mosquitoes and water are a reality and people face them every now and then resulting in a lot of medical expenses. Our Mosquito Shield, Water Shield and Hybrid Shield are the answer to the growing demand of our customers. Anyone with access to internet can get insured in less than 3 minutes via our end to end digital processes.”TPL Life provides innovative life and health insurance products which adhere to international standards and address the divergent needs of Pakistanis. The company came into existence with a mandate of providing top-notch quality and affordable insurance solutions based on the strength of their seasoned professionals.Further information about TPL Life Muavin can be gathered from the company’s website.

About TPL Life:

TPL Life offers an extensive suite of life and health insurance solutions to address a range of segments including corporate, retail, micro-health and e-commerce digital consumers. Our life and health insurance and savings solutions aid you at every stage of life, ensuring your protection and giving you access to better healthcare, while  helping you secure your dreams for the future, and providing a financial cushion for any unforeseen life event, accident, or illness.        

GE Energy expands wind power capacity in Pakistan

Karachi(Cliff News)GE Renewable Energy [GE: NYSE] and Hawa Energy (Pvt.) Ltd today inaugurated the 50 MW wind farm, Hawa Power Project, in the Gharo-Keti Bandar Wind Corridor in Jhimpir, Sindh – a highly anticipated launch that seeks to further drive the growth of renewable energy in Pakistan. The project is installed with 29, 1.7-103 wind turbines, with implementation of the project undertaken by Power China, as the engineering, procurement and construction (EPC) contractor.  The 50 MW project is the fourth in Pakistan to feature GE’s advanced wind turbines. In addition to the provision of wind turbines, GE will also provide 10 years of operations and maintenance services as part of the contract, making it a one-stop shop for Hawa Power Project. This agreement will encompass technical experience, data-driven insights and industry-leading trouble-shooting practices, smart maintenance and repairs while prioritizing lifecycle costs and guaranteed availability. Dr. Manar Al Moneef, General Manager of GE Renewable Energy in the Middle East, North Africa and Turkey, said: “GE has a rich heritage of more than six decades of collaboration and partnership in Pakistan, cementing its position as a committed solutions provider to the energy sector. The commissioning of this fourth wind farm and its provision of an additional 50 MW of renewable energy, which serves to create critical capacity that didn’t previously exist, and meet the low-cost and reliable electricity needs of thousands of citizens, is a proud moment for us.”GE’s 1.7-100/103 wind turbine offers a 47 percent increase in swept area when compared to GE’s 1.6-82.5 turbine, resulting in a 24 percent increase in Annual Energy Production (AEP) at 7.5 m/s. This increase in blade swept area allows greater energy capture and improved project economics for wind developers. GE has been providing advanced wind turbines for the development of wind power plants in the Jhimpir corridor in Thatta district, adding more power to the national grid. Farman Lodhi, Chief Executive Officer, Hawa Energy, said: “This partnership is built on numerous critical factors, including the exceptional reliability provided as well as the commitment to deliver by GE. All 29 turbines are now online, feeding power into the national grid and can meet the needs of more than 20,000 households. I look forward to seeing this project bridging a part of the power supply-demand gap in the country.”GE Renewable Energy is one of the world’s leading wind turbine suppliers, with more than 35,000 wind turbines installed globally. GE is focused on supporting Pakistan’s socio-economic growth, with technologies that generate more than 1/3 of the country’s electricity. Sarim Sheikh, President & CEO of GE Pakistan, Iran & Afghanistan, said: “GE is committed to supporting local developers in Pakistan to build additional wind power capacity in the country. This project is a significant step toward an increase power generation from alternative sources of energy, a supply which is abundant in Sindh. It is a moment of pride for me to see our presence in Pakistan grow from strength-to-strength, especially given the profound impact these types of projects have on local communities.” The Government of Pakistan has tasked the Alternative Energy Development Board (AEDB) to ensure 5 percent of total national power generation capacity to be generated through renewable energy technologies by the year 2030, following the U.S. Agency for International Development and the National Renewable Energy Laboratory estimates that Pakistan has over 132 gigawatts (GW) of wind energy capacity.

Note to Editors

About GE Renewable Energy: GE Renewable Energy is a $10 billion start-up that brings together one of the broadest product and service portfolios of the renewable energy industry. Combining onshore and offshore wind, hydro and innovative technologies such as concentrated solar power and more recently turbine blades, GE Renewable Energy has installed more than 400+ gigawatts capacity globally to make the world work better and cleaner. With more than 22,000 employees present in more than 55 countries, GE Renewable Energy is backed by the resources of the world’s first digital industrial company.

National Savings expedites efforts to launch new product for overseas Pakistanis

Karachi(Cliff News)National Savings, along with their Advisors – EY Ford Rhodes and HaidermotaBNR,
organized a pre-bid conference here at Movenpick Hotel with local and international banks for selection
of the Manager to the Issue (MTI) for the upcoming product specifically for the Overseas Pakistanis.Government has decided to launch a retail bond under the platform of National Savings called Overseas Pakistanis Savings Certificates (OPSCs). OPSCs will be a script less retail certificates in both the US Dollar
and Pak Rupee currencies, which are being initially being launched in Gulf Cooperation Council (GCC)
countries.National Savings desires to hire services of a bank or financial institution which has got
comprehensive and robust operations, custody business and strong compliance mechanism with the local
presence in Pakistan. After the hiring of the MTI, the OPSCs product is expected to be launched by May
2018 in the target markets.Mr. Huzefa Mazahir of EY Ford Rhodes briefed the participants about the salient features
of the OPSCs and described the objectives comprehensively which National Savings desires to attain
through hiring of the MTI for OPSCs product. Mr. Ali Akbar from HaidermotaBNR commented on the legal aspects of the proposed product.
Mr. Zafar Masud, Director General, National Savings answered the queries raised by the participants and clarified the issues related to the new scheme of National Savings. Mr. Masud described
the process of OPSCs products structuring as first-of-its-kind in the world given its professional process
and management undertaken by National Savings.Mr. Zafar Masud thanked all the participants for joining the Pre-Bid Conference Call.
Participants from the World Bank, Standard Chartered, DIB Pakistan, UBL, MCB, Samba Bank, Pakistan
Stock Exchange and other financial institutions joined the Pre-Bid Conference.

Uber and Elahi Group launch 1st “Rickshaw Financing Program”

Karachi(Cliff News)Uber, the global smartphone app that offers safe, reliable and affordable transport options for riders and drivers, has joined hands withElahi Group (EGC) to launch an innovative ‘Rickshaw Financing Program’ for Uber partner-drivers in Pakistan.Through this partnership, Uber aims to provide a solution for driver-partners who are unable to finance their own vehicle. With EGC’s ‘Vehicle Installment Program’, the new and existing Uber driver-partners, especially those who do not have access to a vehicle or credit record, can pay down the cost of a rickshaw in affordable installments over a financing period of up to 3 years.Omar Askari, Head of Business Development at Uber Pakistan said: “There is a dearth of efficient financing options in the rickshaw market. Our partnership with The Elahi Group will deliver a program that provides our driver partners access to a vehicle in an easy and affordable manner. We are excited to build a mechanism that empowers our fellow citizens to benefit from the economic opportunity our technology platform facilitates.”Speaking about the partnership, DanishElahi – CEO of Elahi Group of Companies, said: “This innovative Rickshaw Financing Program, in collaboration with Uber Pakistan, is an ideal response to the increasing demand for affordable and creative transportation services in Pakistan. We are looking forward to bringing this program to Uber partner-drivers, creating a pathway for them toutilise the economic opportunities available to them through Uber and be active and empowered members of the community.”The Rickshaw Financing Program is part of Uber Pakistan’s commitment to increase the supply of affordable Uber products in Pakistan, create more economic opportunities and empower marginalized individuals.

What is Uber?

Uber is evolving the way the world moves through its app. By seamlessly connecting riders to drivers at the push of a button, we make cities more accessible, opening up more possibilities for riders and more business for our partner drivers and transport operators. Uber’s rapidly expanding global presence continues to bring people and their cities closer and is currently providing service in more than 600 cities across 77 countries on six continents. To request a ride, users must download the free application forAndroid, iPhone, Windows Phone, Blackberry 7, or sign up at For more information, please visit:


For more information: or email 

What is EGC?

Elahi Group of Companies market leaders in warehousing & logistics business in Pakistan. They have been involved in pulses, sugar and other commodity trading for over four decades and other business interest includes setting up a Passenger Airline, Pharmaceutical business, Passenger & Cargo Bus network and supply chain / sourcing of OEM raw materials. The Group wholly owned subsidiary is manufacturer of PC strands Aluminum Conductor wire ropes as primary supplier to NTDCL and Distribution Companies. The group has been importer / sole-agent / distributor of internationally recognized brands in the electronics industry

PAS Awards most prestigious program for marketing and advertising fraternity


Karachi(Cliff News)The 8th PAS Awards ceremony was held at the Expo Centre Karachi on 14th April 2018. Organised by Pakistan Advertisers Society, PAS Awards is one of the most prestigious and recognized award programme of the marketing and advertising fraternity that honours ideas, strategy and creativity that works.This year the awards were presented byEngro Corporation as its title sponsor in association with Leo Television Network. It featured the 15 regular categories, 12 Special Categories and 3special Awards and received more than 324 entries from the agencies and brands all across Pakistan and Iran.The show featured industry stalwarts from the field of marketing and advertising as award presenters. Some of the prominent personalities were Abbas Arslan, General Secretary PAS,Naveed Asghar CMO HBL, MohammadAbid Sheikh, CEO, LEO Television Network, Muhammad Nasir Saleem, General Manager,, SyedMazahir Hussain, Director Marketing, AAJ NEWS, Ali Asghar Jamali, CEO, Indus Motors, Mirza Uzair Baig, Director Marketing, Dunya TV, Javed Ahmed andMujahid Hamid, the Jury Chair.


They presented awards with some renowned names cleebrities like Mussarat Misbah,Ronak Lakhani, Sheema Kirmani, ToobaSiddiqui, Mansha Pasha, Myra Khan,Angeline Malik, Komal Rizvi, Nimra Khan, Ghana Ali, Huma and Amir Adnan, AliKazmi and Maria Wasti.The host for the award ceremony was Shafaat Ali and Veena Malik and the show featured some mesmerizing theatrical acts by Farooq Qaiser andmusical performance by Bilal Khan andRachel Vicajji with other entertaining dance performances and skits. The Red carpet was hosted by Mashal Khan. The show concluded with the National Anthem performed by all the celebrities and industry people.The show was directed by Amna Jamil Hussain of Goosebumpz and produced by iO Media. Brainchild Communications was the marketing partner, A-Plus/Public News were the official broadcast partnerand Rado1FM91 was the official radio partner. Event was managed by Goosebumps, Creative campaign was designed by Synergy Dentsu andMindMaps was the official digital agency with SeriaKolor being the animation partner. Celebrity management and PR was done by Moiz Kazmi of MK Digital.The Lifetime Achievement Award was given to Mr. Bashir A. Khan, Chairman, Manhattan Communications for his lifelong contributions and being one of the pioneers of advertising in Pakistan.A special segment of YouTube Leader Board Award was also presented as a special segment that was hosted by Google.Other partners for the PAS Awards 2018included Lipton, Toyota Fortuner, Coca Cola, Nestle Fruita Vitals, Jubilee LifeInsurance, Dunya TV, Aaj TV, BonanzaSatrangi , Youtube, Jang Media Group,Phsiogel GSK and Bestsongs pk andOmore.

About PAS:

Pakistan Advertisers Society is a professional organization dedicated to furthering creative excellence in the communications industry promoting information, communication and education for the percussion community. PAS is highly supported by the industry stakeholders including Pakistan Newspapers Association (APNS), Pakistan Broadcasters Association (PBA) and Advertising Association of Pakistan (AAP). It administers the distinguished PAS Awards every year with the goal of raising awareness and standard of advertising and marketing to go beyond the ordinary.

About PAS Awards

PAS Awards is a non-commercialinitiative that honours ‘creativity, ideas and strategies that work’ i.e. recognizing the most effective pieces of marketing communications and advertising campaigns.Initiated in 2011 and structured on world class standard, winning the PAS Award is a symbol of achievement. It is dedicated to mission-driven socially-conscious organizations and passionate and brilliant professionals seeking new and effective ways for communicating with their consumers. It is also about building long lasting relationships with your clients and agencies and learningand exploring partnership with your counterparts across markets that help you advance your business.

The 8th PAS Awards Team

HUAWEI Y7 Prime 2018 puts the market on fire again

[English Photo Release] (FV) - HUAWEI Y7 Prime 2018

Lahore(Cliff News) Following the resounding success of the HUAWEI Y7 Prime 2018, people can now pre-order the smartphone in a remarkable Mystic Blue colour. The device has become a hot favourite in Pakistan coming out on top in the Middle East and Africa region. The first wave soldout within two days of the launch as youngsters thronged the market to get a HUAWEI Y7 Prime 2018 for themselves at an amazing price of PKR 19,999/-. The HUAWEI Y7 Prime 2018 took the top spot of the entry-level segment, similarly as HUAWEI Mate 10 lite reigned the mid-range segment in the last four months.“The HUAWEI Y7 Prime 2018 is trulypopular and can be rightly called Pakistan’s favourite smartphone. Peopleare visiting the market in droves to show their love for the device. Looking at their excitement, we’re surprising them with pre-orders for the Mystic Blue colour,”said Blueking Wang, Manager, Huawei Consumer Business Group.HUAWEI Y7 Prime 2018 comes loaded with features that are unmatched by any other entry-level smartphone in the market. Youngsters are embracing this device for it has a 5.99” HUAWEIFullView Display that looks even better in the Mystic Blue shade at the back.The 13MP+2MP dual rear camera is a treat for photography lovers. They can make their photos truly exciting with AR Lens (update available at the end of April 2018) that adds funny filters and animations to the images.The smartphone runs on EMUI 8.0-based Android 8.0, which delivers a smooth performance through a superfast Octa-core chipset, 3GB RAM and 32GB of memory. The wide aperture lets the smartphone capture stunning imagery and crisp bokeh photos. It also has an8MP front camera with Selfie Toning Flash that takes bright selfies while a ‘Translucent Light Lampshade’ rebalances lighting to make you look more vibrant and natural.
Apart from the innovative camera features, the smartphone has a host of other flagship features i.e. a high-precision Face Unlock, Fingerprint Unlock, a 3,000 mAh battery, which runs throughout the day, three-card slots to simultaneously support primary and secondary Nano SIM cards as well as aMicroSD card (optional) upto 256GB, and a smart split-screen mode allowing users to multitask between selected apps at the same time.

About Huawei Consumer Business Group

HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops.HuaweiI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year-on-year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was ranked 49th on BrandZ’s Top 100 MostValuable Global Brands, 88th in Forbes World’s Most Valuable Brands and 40thon the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500, Huawei climbed up the list to the 83rd place from the 129th of last year with a revenue of USD 78.51 billion, making the top global 100 for the first time.As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

Reckitt Benckiser presents “Signature Diarrhoea Reduction Program” at South Asian Conference

Sandra Hennessey, Global Charity Partnerships Manager, RB

Islamabad(Cliff News)Reckitt Benckiser (RB) was invited to share their signature program on diarrhoea reduction, ‘Safai Nama’, at the South Asian Conference on Sanitation (SACOSAN) being held in Serena Hotel in Islamabad. RB Pakistan’s Safai Namaunder their global “Save a Child EveryMinute” campaign aims to reduce the infant mortality rate due to diarrhoea for children under the age of 5.Safai Nama uses the seven-point plan prescribed by the World Health Organization (WHO) and UNICEF to educate and encourage rural households for better health and hygiene. The aim is to reduce deaths caused by diarrhoea by making people adopt healthier practices as part of their daily routines. This eventually helps reduce the daunting number of 53,000 children dying because of the disease every year.SACOSAN is a government led biennial convention, held on a rotational basis in each member country which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. This year Pakistan is hosting the conference for the second time. SACOSAN has been instrumental in generating a political will and commitment towards better sanitation and hygiene promotion in the South Asian region over a decade. It acts as a great forum for all member countries to share experiences, lessons and best-in-class examples for others to adopt and execute. RB’s Safai Nama program being implemented in partnership with the government and social sector is one of such example being shared.“RB envisions a world where people are healthier and live better. This defines our purpose to make a difference by giving people innovative solutions for healthier lives and happier homes. ‘Save a Child Every Minute’ is providing the much-needed knowledge and awareness to the rural communities. I am very proud to present the success of this initiative in Pakistan at the SACOSAN”, stated Sandra Hennessey, Global Charity Partnerships Manager, RB.
“Safai Nama is part of our bigger national initiative, Hoga Saaf Pakistan. This specific program has been flaring quite well in partnership with the HUD & PHED department of the Punjab Government along with the social sector to educate rural communities on health and hygiene. RB Pakistan is committed to ensure a healthier, cleaner Pakistan and will keep on ensuring efforts like these to bring in sustainable change for the betterment of our country,” said Fahad Ashraf, Chief Executive RB Pakistan.

About RB

RB is a company with a history of over 150 years and is a manufacturer and marketer of branded products relating to health, hygiene and home, operating in nearly 200 countries of the world. In 2015 it was ranked number 4 on Newsweek’s ranking of Top 10 Green Companies of the World, ranked oncorporate sustainability and environmental impact.
In Pakistan RB started its operations in the late 1950’s and for 3 generations of Pakistanis many of RB’s brands have been household names, trusted for their quality and efficacy. These brands include Dettol,Harpic, Mortein, Clearasil, Strepsils.