Karachi (Cliff News) In a major move aimed at further driving the cashless ecosystem in Pakistan, Mastercard, a leading technology company in the global payments industry, and Easypaisa, the first and largest mobile financial service (MFS) provider in the country, will now enable Masterpass QR payments for Easypaisa Mobile Account users on the Easypaisa smartphone application.Masterpass QR is the country’s first interoperable QR payment service that allows smartphone consumers to simply scan a QR code at thousands of merchants countrywide and make instant and secure payments. The innovative and cost-effective solution, which first went live in Pakistan in August 2016, makes it easy for customers to pay for purchases for a wide variety of goods and services.Shahid Mustafa, President and CEO, Telenor Microfinance Bank, said: “Since our inception, we have been working relentlessly to transform Pakistan’s financial landscape. This partnership with Mastercard is significant as it allows us to offer thousands of merchants to our customers to make digital payments. We will continue to partner with leading financial players like Mastercard to pursue our shared digital and financial inclusion goals in the country.”The Masterpass QR service will now be available to more than 10 million Easypaisa Mobile Account customers who use the Easypaisa Mobile App. Customers without an Easypaisa Mobile Account can simply download the Easypaisa App from the Google Playstore or iOS App store to open an Easypaisa Mobile Account within seconds. To make payments for retail purchases, users will need to simply scan the QR code at the merchant’s checkout counter using their Easypaisa App from their smartphones. They will then be required to enter the payment amount to complete the transaction instantly.“Mastercard is dedicated to catering to the evolving needs of customers in Pakistan by providing them with innovative and convenient payment solutions,” said Magdy Hassan, General Manager, Egypt and Pakistan. “Our collaboration with Easypaisa stems from our collective aspirations to drive financial inclusion in Pakistan, and will further drive the growing adoption of Masterpass QR in the country. With this launch, we are another step closer to Mastercard’s vision of a cashless and more inclusive Pakistan.”
Mastercard (NYSE: MA),www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on theEngagement Bureau.