Karachi(Cliff News)Dettol, one of the leading brands of Reckitt Benckiser Pakistan Limited (“RBPL”), is giving a chance to win scholarships, subject to terms, to school going students across the country. This scholarship will cover the tuition fee for a period of 12 months for participants who qualify and meet all the terms.To participate in this campaign, an individual must buy any variant of Dettol Soap and give a missed call on 0306-3Dettol (0306-3338865). They will then receive a call back and SMS explaining the entire procedure. Entries for the campaign will close on August 31, 2018. Talking about this initiative, Humayun Farooq, Director Marketing – Health, RBPL said, “Going back to school is an exciting time for parents and children alike. Unfortunately, due to sickness and diseases, many students are unable to focus on their education. Dettol has been working towards ensuring the health of children for a more productive academic year, in line with our overall hygiene mission of Hoga Saaf Pakistan. Thus, to encourage students to work harder and stay focused, we have launched the Dettol Back to School initiative of giving scholarships.”Dettol also has a School Program reaching over 2 million students every year, which focuses on establishing the importance of hygiene and handwashing with soap, to help fight against germs that lead to students falling ill during the school year.
RB (formerly called Reckitt & Coleman) is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK and sales in almost 200 countries. RB Pakistan began operations in the late ’50s. The Company invested $23 million in 2013 and continues to further invest in areas including manufacturing, factory expansion, education programmes, and communication along with consumer coordination. According to Fahad Ashraf, CEO RB Pakistan, Pakistan still has enormous uncharted potential to make the business environment more conducive and at par with the international quality standards. We will continue to explore favourable opportunities to invest in the growth of our business in Pakistan.