Karachi(Cliff News)Dawlancehas now introduced another innovative range home appliances, including the new Glass Door Chest Freezers – the DF 200 ES along with the 91998 Signature Inverter. This year, Dawlance’s chest freezer portfolio has revolutionized the technology market with the addition of these glass models. These products, launched shortly before Eid-ul-Azha, promise a great response from the consumers throughout the season.With the launch of this Inverter Glass Door Chest Freezer, Dawlance has gained the First Movers Advantage, amongst all national brands. The consumers have appreciated the new product-line, as the demand for its Glass Door and Mirror Glass Door refrigerators has risen sharply. The chest freezer segment is also getting exceptional market feedback, whereby, the product portfolio has been further strengthened.The Head of Marketing at Dawlance – Hasan Jamil said that; “The aesthetic appeal of these glass-door freezers makes them the best choice for the consumers as it matches the modern furnishings in all the classy homes, while the users can derive maximum functionality and performance from these next-generation appliances. Dawlance is committed to continue with its pursuit for more innovative products, to gain more trust and confidence of all consumer segments.”Hasan Jamil further stated that; “The modern-day consumers look for appliances with sleek designs and prompt after sales-services that simplify their lifestyle, to promise higher value and energy-conservation. With continuous Research and Development practices, Dawlance has become a pioneering brand, that goes beyond the expectations of its consumers, to live up to their trust and confidence in its wide range of products.”Dawlance has once again succeeded in creating an extraordinary experience for its customers’ daily life, by launching these Glass Door products, with a premium finish and luxurious make-over. Customers are struck by its beautiful design, as this concept tunes-in perfectly with the latest trends in kitchen design”. Each of these products will certainly enrich the home interiors with a truly glamorous touch.
Dawlance, a leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud; Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, water dispensers, small kitchen appliances , hoods &hobs, washing machines, dishwashers and air conditioners.
Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reach consumers in every corner of the country and is one of the prime reasons for the brand’s success.Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.