PTCL Women showing the colours of Independence


Karachi (Cliff News)PTCL is an equal opportunity employer and one of its visions is to maximize the gender balance between its workforce. It provides a platform to women working at PTCL to come forward and excel in every domain. As part of its Independence Day celebrations, various activities were carried out to gather PTCL’s female employees across all Zonal and Regional offices, who adorned the national colour to show solidarity with Pakistan and national day.

About PTCL: 

Pakistan Telecommunication Company Limited (PTCL) is the largest integrated Information Communication Technology (ICT) Company of Pakistan. With a humble start from a telephone and telegraph department in 1947, it has evolved to offer latest digital and telecommunication technologies today. It acts as the communication backbone for the country with the largest fiber cable network that spans from Khyber to Karachi and submarine cables connecting Pakistan to the world.

Samsung Galaxy Note 9 Pre-booking starts in Pakistan

Karachi(Cliff News)Samsung Electronics Co., Ltd. announced the latest addition to its premium Note series with Galaxy Note9 and have started the pre-orders with a benefit of 10,000 mAh battery pack for free. The Note series has been recognized for including the company’s latestgroundbreakinginnovations, and Galaxy Note9builds on this legacy with a premium smartphone that delivers the ultimate in performance; a new S Pen with connectivity for the first time ever; and Samsung’s most intelligent camera yet.“The Note has always been our showcase for premium technology and industry-defining innovation, and Galaxy Note9 is no exception. It’s designed for a level of performance, power and intelligence that today’s power users want and need,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Note fans are Samsung’s most loyal; we know they want it all, to get the most out of work and play, and Galaxy Note9 is the only phone that can keep up with their busy lives.”People rely on their smartphones for almost everything they do – all-day, every day. They need a phone that can keep up without having to find the nearest outlet to recharge, delete pictures to free up storage for their next snap, anxiously wait for their video to download before boarding their flight, or deal with any lag time when gaming.


Khushhalibank celebrated 18 years of Microfinance excellence

KMBL Anniversary - EngIslamabad(Cliff News)Pakistan’s largest microfinance bank, KhushhaliMicrofinance Bank (KMBL) celebrated its 18th anniversary on August 11, 2018. Inaugurated in 2000, Khushhali Microfinance Bank operates through anetwork of 158 branches and 28 servicecenters across Pakistan.Having serviced over 6 million loans to date, Khushhalibank takes pride in its legacy of providing access to finance tomarginalized segment of the population, males and females alike, to invest in microenterprises for a better future and realize their economic potential.To continue improving lives and contributing towards financial Inclusion in Pakistan, Khushhalibank is now Investing in digitizing its financial services to further expand the scope of its services. For 18 years, KMBL has enabled easy access to working capital requirements for farmers, self-employed individuals, and home-based workers. The bank also provides free of cost effective trainings in creating financial literacy by incentivizing positive credit behavior through access to better borrowing terms.Talking on the occasion, Ghalib Nishtar, President, Khushhali Microfinance Bank, said: “Our vision is to be a premiereMicrofinance Institution in Pakistan. We are committed to provide a full array of superior products and services through our expert bankers and set a precedent of providing microfinance banking being the first licensed bank in Pakistan.”“We’ve also outlined the three “Ps” of digital success – product, people, and process. As the banking sector becomes increasingly competitive, with tech giants and fintech innovators challenging the established institutions, maximizing efficiency is becoming even more important.” he further added.To mark its 18th anniversary, Khushhalibank carried out a ‘Plant Khushhali’ campaign across all its branches nationwide. Every employee participated by planting a tree sapling. More than 4,500 saplings were planted by the KMBL family to commemorate the anniversary. The campaign also symbolizes the bank’s holistic commitment towards the country’s development that goes beyond the provision of its banking services.As of June 30, 2018, Khushhalibank has nearly 2.0 million active depositors, and more than 700,000 active borrowers, making it the largest microfinance bank in Pakistan.

About Khushhali Microfinance Bank:

Khushhali Microfinance Bank is a pioneer institution amidst Pakistan’s microfinance banking industry, having been created in 2000 to address the challenges of poverty and access to finance. Over the decades, the Bank has created a customer-focused expertise, backed by strong financial, operations and product management to invest in next generation financial and delivery management systems aimed at Pakistan’s rural and urban communities.


Pakistan sings Acapella in StrepsilsStereo’s “Mera Pakistan”

[Press Release] - Pakistan sings Acapella in Strepsils Stereo's 'Mera Pakistan' (1)

Karachi(Cliff News)StrepsilsStereo launched Season 2 with yet another national song, ‘Mera Pakistan’ – an original composed for this Independence Day. The platform continues its streak of producing stellar national songs second time in a row with artists including Ali Noor, Ahsan Pervez, Shiraz Uppal, Sara Haider, Ayesha Omar, Kami Paul, Rabi Peerzada and upcoming talent Haddi Uppal collaborating on this new feature. This song has been produced by Ali Noor and BIY Music and was launched on August 12.Strepsils Stereo is Pakistan’s first and only ‘Acapella’ based music platform. ‘Acapella’ music is the unique genre produced either solo or by a group without using any instruments, just through vocal variations. Season 1 of the platform, launched in 2017, included three songs Khyaal Rakhna, Rang De and Dil Jo Chahey topping the charts, with an average of over 5 million views on each.Talking about the launch of this song, Humayun Farooq, Marketing Director, Reckitt Benckiser Pakistan (makers of Strepsils) said, “We created StrepsilsStereo with the objective of bringing a fresh sound to the music palette of Pakistanis which can transcend beyond boundaries of age, gender or culture.

[Press Release] - Pakistan sings Acapella in Strepsils Stereo's 'Mera Pakistan' (4)

We are kicking of this season with MeraPakistan, an anthem featuring more than 100 people.”Mera Pakistan with its beautifully crafted lyrics, penned by Ali Noor, reflect upon the feelings of the entire nation, serving as a reminder of the past and leaving with the chant for a better tomorrow. The song has been carefully composed to deliver a message of unity, hope and celebration of diversity in Pakistan.“Music is an important manifestation of the depth, diversity and vibrancy of a culture. Mera Pakistan speaks the language of a resilient youth who is hopeful for the change this nation has been waiting for.” said Ali Noor while talking about the first song of season 2.



Alkaram Studio opens new outlet at Rashid Minhas Road Karachi

Alkaram Studio Opens New Outlet at Rashid Minhas Road 02

Karachi(Cliff News)Alkaram Studio, one of Pakistan’s exquisite clothing and lifestyle brands, is opening its 40th store in Pakistan on August 10, 2018 at main Rashid Minhas Road, opposite Aladin Park, Gulshan-e-Iqbal, Karachi.Inaugurating the new store this weekend i.e. Friday the 10th of August 2018, Alkaram Studio will be offering up to 50% discount on its diverse collection until the 14th of August 2018 to pay gratitude for the overwhelming response from Karachiites.Alkaram Studio has been excelling for more than 30 years and had launched its first ever Alkaram Studio in 2011. Since then, Alkaram Studio is creating magic by bringing delicate patterns, exquisite prints and colors to life; catering all age groups and both genders. The brand is known for its ethnic style and creative arrays. Alkaram Studio is one of the most affordable fashion brands in the industry that has been consistent with its quality in both fashion and lifestyle brands.

About Alkaram Studio:

 Building on the strength of Alkaram Textiles, the concept was created for customers to experience the depth, range and creativity of the Alkaram product portfolio. From fashion fabrics and apparel for Men, Women and Kids, to Home Textiles and home-ware needs, alkaram studio offers a complete creative concept where customers can realize their dreams and aspirations. Alkaram studio is a perfect haven for aesthetically-inclined women, who can bring their style language to life with fashion fabrics, ready-to-wear lines and stunning accessories from our stores.Alkaram studio is located in Karachi, Hyderabad, Lahore, Islamabad, Rawalpindi, Faisalabad, Sargodha, Multan, Gujrat, Mirpur, Peshawar, Gujranwala, Daska, Muzaffarabad, Mardan, Swat, Narowal, Bahawalpur and Dubai.

Pak China E-Commerce Venture,ezbuy launches in Pakistan

ezbuy media junket

Karachi (Cliff News)Ever went shopping but couldn’t find what you were looking for? Perhaps the latest tech gadgets? Or the recently launched global fashion trend? Say good-bye to your shopping woes because the newly launched China Pakistan e-commerce venture, ezbuygives you access to millions of products from across the world, just at the push of a button.At an exclusive Media and Press Junket session held at the swanky new ezbuyoffice in Karachi on the 10th of August, CEO Mr. Kamran Shaukat introduced the website to key publications. According to Mr. Shaukat, “Happy People are Productive People which is why our aim is to provide Pakistanis with the best place to work, live and play. With our vast range of innovative products in differentcategories from across the globe, we love to give people happiness through our products.” He said, “After establishing ezbuy in markets as diverse as China, USA, Singapore, Malaysia, Korea and Thailand, we are thoroughly excited to kick-start this venture in Pakistan with almost three times more products and assortment than has ever been availablein the Pakistani online market before.And this is just the beginning because we fully intend to transform the retail landscape in Pakistan.”The concept of ezbuy was further elaborated by Chief Strategy Officer Mr. Vincent Xue Bin, “With 20 years of development in China, billions of consumers there now enjoy unlimited products, an outstanding shopping experience, extreme convenience andgreat customer service – ezbuy Pakistan is dedicated to bringing all these servicesto Pakistan, through their global expertiseand local talents.”Besides Kamran Shaukat and Xue Bin Vincent, other prominent team members of the newly founded website present at the press junket included Co-Founder and COO of ezBuy, Mr. Naeem Shahab, Global Business Director, Ricky Lee Kah Mengand Marketing Strategist Mr. Khalid Alvi.As part of the event leading publications conducted one-on-one interview sessions with the ezbuy team through which they were introduced to the website and its operations to provide a firsthand overview of the new offerings that this portal is bringing to Pakistani consumers.

About ezbuy:

We Buy the World for You!

Ezbuy was founded in 2010 in Singapore by a group of aspiring entrepreneurs who wanted to bring innovative and qualityproducts in a convenient way for locals. Since its launch, ezbuy has successfully expanded into several markets in South East Asia with Pakistan being the fifth market for expansion. Multiple product categories offer millions of unique products across multiple categories at the push of a button. ezbuy will start with China products which account for almost 70% of eCommerce produced globally and then expand to sourcing from USA and Korea. Ezbuy will also export the best of Pakistani products to the globe under one fashion platform, called the Haute Shop as well as serving Pakistani businesses with a B2B vertical launching in October.With access to over 1 billion products; a dozen of the largest retailers (including JD, TMall, Amazon, Walmart and Taobaoto name a few) and 10,000 unique suppliers; ezbuy promises to provide the Pakistani customers a unique chance to upgrade their lifestyle, add innovation to the shopping cart, live a differentiated retail experience and live by the Happy People are Productive People mantra.

Cinepax brings Premium Cinematic experience with laser projects

for Residential market: Barco Zeus model

Lahore(CliffNews)Pakistan’s favourite cinema chain, ‘Cinepax’ introduces Laser Projectors for the first time ever in Pakistan. Cinepax is renowned for its premium cinema offerings that make every visit a completely fascinating event for Pakistani families.This is an era of innovation in cinema technology advancements and Cinepax has become the pioneer in bringing the latest Barco Laser Projectors to Pakistan so as to deliver a splendid cinematic attraction to the audience. The Barco Laser Projectors provide consistently brighter, sharper and more uniform images, delivering stunning and saturated colors for the most lifelike and immersive movie presentation available today.Mariam El Bacha, CEO Cinepax states, “Cinepax commitment to Pakistan is to ensure that we wow our guests by delivering a state of the art entertainment experience and service excellence together. And we couldn’t be prouder of our flagship location in Packages Mall, Lahore. Our 10 screen multiplex not only boast the biggest screen in Pakistan, but also the first kids hall in the country called Minipax. Bringing Barco laser projectors to Pakistan links our purpose of being Pakistan’s most favourite entertainment company as well as it enforces our commitment to the country and its families to deliver a world-classentertainment experience.”

About Cinepax Cinemas:

Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujrat and Hyderabad having a total of 7400seats nationwide.

About Cinionic

Cinionic is transforming cinema, providing comprehensive WOW entertainment solutions to movie exhibitors across the globe. We help turn imagination into reality and ensure peace of mind for our customers by offering innovative services and flexible use of capital for a new era. Combining the technology expertise and heritage of our partners, Cinionic powers exceptional experiences across the entire theater to engage visitors at multiple touchpoints in their cinema journey.
Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico. 

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

[PRESS RELEASE] - 'Cinepax' Brings Premium Cinematic Experience with Laser Projectors (2)

Thar Foundation and ABB Pakistan joins hands to support Pakistan


Karachi(Cliff News)The Thar Foundation and ABB Power & Automation (Pvt) Limited have signed an agreement to support the cause of education in Thar. Under the ambit of the agreement ABB Pakistan will provide financial assistance to educate 30 students from Tharparkar for the academic year 2018-19.Through this partnership, ABB Pakistan will bear expenses of 30 Thari students from the district where Thar Foundation has established 24 school units in the vicinity of Islamkot district and radius of Thar Coal Block II. Shamsuddin A. Shaikh, CEO, Thar Foundation with Najeeb Ahmed, CEO, ABB Pakistan, signed the agreement in presence of other officials from both the organizations.Praising the Thari talent, Shamsuddin A. Shaikh, CEO, Thar Foundation asserted, “Tharparkar is ranked 109th on the Human Development Index out of the 114 reported districts of Pakistan. This is equally true for the education sector where it ranks lowest on learning, retention and gender parity; however, this is not because the children or youth in Thar are not talented but because they do not have access to a functional schooling experience. We, at Thar Foundation’s platform are working to provide quality education to the Thari children by establishing primary and post-primary schools in the region, therefore, welcome other companies and organizations to come and join hands with us in this noble cause.”Foregrounding ABB Pakistan’s philosophy behind the move, Mr. Najeeb Ahmed said, “Sustainability for ABB is about balancing economic success, environmental stewardship and social progress to benefit all our stakeholders. As a responsible corporate citizen ABB has a special social commitment which we take very seriously. We know that part of being a successful and sustainable business is fulfilling our social responsibilities, making our company more responsive, more flexible and more open to society’s expectations”.Thar Foundation together with a firm focus to implement Sustainable Development Goals (SDGs) is heralding a change in the education setup in Islamkot and Thar. Together with its partners, Thar Foundation remains committed to its motto of providing every child access to quality education in Thar and plans to enroll almost 5000 students in a functional schooling system by end of 2018.

Malaysian companies are intrested to invest in Pakistan:CG Khairul Nazran


Karachi (Cliff News)There is dire need for projection of Pakistan’s potential in Malaysia including investment opportunities to boost trade and attract investment. Many Malaysian companies
are interested to invest in Pakistan, but are afraid of the reportedly poor law and order situation. “There seems lack of awareness among Malaysian investors and traders about trade and investment opportunities in Pakistan,”
observed Malaysian Consul General in Karachi, Khairul Nazran Abd Rahman
said.He was talking to a group of journalists after inaugurating EL Rancho Argentnian Grill restaurant and modern fitness club “My Gym” for male and female in DHA.The event was also attended by the Consul Generals of Indonesia,Bangladesh, Deputy Consul General of Bahrain, Commercial Consul of Malaysia and elite of the city.The Consul General of Malaysia emphasized on more interaction between the private sectors and governments of the two Muslim countries for increasing trade and investment especially in tourism sector. Malaysia had very developed and organized tourism industry, and Pakistan could benefit a lot.It would be more proper and practical that maximum business persons from both the sides should visit and convince each other for increasing
trade in goods and services and investment in different potential sectors,he added.He said during the year 2017-18 the bilateral trade figured dollars 1.3 billion and it was in Malaysia’s favour. Malaysia mainly imports textile and electronic products from Pakistan and its major exports to
other side were palm oil and chemicals.
He said this could be multiplied with mutual efforts of both the countries, who should take maximum benefits of their free trade agreement signed on November 8, 2007 in Kuala Lumpur.This FTA was one the most comprehensive agreements signed by Pakistan and it aimed at promoting bilateral trade by giving tariff preferences on various items. It covers trade in goods and services, investment and economic cooperation.It is especially for Pakistan to take more initiatives and full benefit of FTA, he said.Malaysian diplomat said hotel industry was flourishing in his country
due to the best developed tourism industry. Shangrilla and Brijaya were
the two major and famous chains of hotels. The latter was also affiliated
to ASEAN hotel networks. Malaysian hotel chains had big interest to expand
their network to Pakistan but were shy because of negative propaganda about
security situation here. He said Malaysian mission in Karachi was making every possible effort to increase trade, investment and economic cooperation between the two

Sukoon entered a strategic alliance with The Citizens Foundation

[Press Release] Sukoon Partners with The Citizens Foundation enabling education for all

Karachi(CliffNews)SukoonHandyman and Errands Pvt. Ltd., ‘Sukoon’ has entered into a strategic alliance withThe Citizens Foundation. “We are pleased to announce our work with The Citizens Foundation (TCF) to fulfill our part as a socially responsible organization. Contributing towards the betterment of society through education fulfills our company’s values and purpose. We aimto educate 100,000 TCF students who would otherwise not have access to quality education,” said Omer Ehtisham, Chief Executive Officer, Sukoon.“We truly respect Sukoon’s brand philosophy of creating a more inclusive society and their belief that quality education forms building blocks of a progressive economy. TCF has been citizens led movement to create equal education opportunities in Pakistan reaching out to the community with limited to no education access,” said Syed Asaad Ayub Ahmad, President & CEO, The Citizens Foundation.Sukoon has designed a mechanism in its app, whereby the revenue from every third order made by a customer for PKR 1,500 or above puts one child in a TCF school for one month. TCF has evolved a model to deliver quality education in Pakistan’s most neglected rural and slum communities where we find children, especially girls, out of school.Joining this initiative are prominent personalities including, Anwar Maqsood,Sarwat Gilani, Bilal Ashraf and Junaid Akram. “On behalf of Sukoon, it gives me immense pleasure today to sponsor an entire TCF school for one month to honour the contributions of these celebrities. I would also like to thank Shahbaz Sumar of Basement Films and Farah Sayeed for their help to launch this powerful partnership between Sukoon and TCF,” Omer added.Pakistan continues to be one of the most charitable societies in the world and the time to digitize participation in positive social change is now. Use ‘TCF’ as a promo code within Sukoon’s app on iOS or Android to do your part.

About Sukoon: 

Formed in 2015, Sukoonis Pakistan’s largest award-winningresidential maintenance platform, having serviced over 30,000 jobs. Sukoon hires, trains, insures and deploys pre-screened technicians to your home within 60 minutes.

About TCF: 

The Citizens Foundation (TCF) is a non-profit organization set up in 1995 by a group of citizens who wanted to bring about positive social change through education. Today, TCF is one of Pakistan’s leading organizations in the field of education for the less privileged. The TCF model is providing quality education to 220,000 children through almost 1,482 purpose-built school units located in the heart of Pakistan’s urban slums and rural communities.  The organization ensures that girls represent nearly 50% of overall student enrolment. To magnify its impact, improve enrolment and quality of education.