Alkaram studio launched its latest AutumnWinter Collection

Ayeza Khan in Alkaram (6)

Karachi(Cliff News)Alkaram studio launched its latest Autumn/Winter Collection on the 27th of October.Alkaram Autumn/Winter Volume I celebrates elements from across the globe, with an eclectic mix of cultures showcased through the collection’s patterns, styles and colors. Fusing the old with the new, this collection is a perfect reflection of the woman of today, forging her path in a brave new world while honoring the traditions of yesteryear.Alkaram has previously worked with a number of top celebrities, this year Alkaram continues to work with Ayeza Khan as their brand ambassador as she perfectly fits their brand image of timeless grace and effortless elegance. Star of numerous hit drama serials such as Pyarey Afzal and Koi Chand Rakh, Ayeza is an award winning actress who with her amazing acting skills and humble personality has won over the hearts of many.To celebrate the newly launched Autumn/Winter collection, Ayeza Khan made a surprise visit at Emporium Mall Lahore, to have a meet & greet session with the loyal Alkaram consumers. The crowd at the mall enjoyed her presence and they also got a chance to talk to and take pictures with the diva.

Peek Freans Chocolicious helps open new doors for Young Sports women

Peek Freans Chocolicious supporting The Karachi United women's team

Karachi(Cliff News)Within a year Peek Freans Chocolicious has established itself as a brand dedicated towards the promotion of sports within Pakistan and has thus consistently been a part of sports-related conversations since last year. In keeping with this mission and to support sports at the grassroots level, Peek Freans Chocolicious recently partnered with Karachi United Football Club to help support women get ahead in sports.With its latest venture, Peek Freans Chocolicious is celebrating the versatility and talent of women in football by helping members of the Karachi United Women’s Football Team pursue their dreams. The team recently competed in the National Women’s Championship organized by Pakistan Football Federation, the highest level of football competition for women in Pakistan. The competition was held from October 15th to October 25th 2018 in Lahore. The Karachi United Team has made it to the semifinals and will be competing for the third place on October 25th.Chocolicious has always remained an ambassador of social development through sports and has, thus, been advocating for football to be developed at the grassroots level. The brand has always believed in the spirit of the game and has, time and again, engaged in initiatives that have helped bring lovers of the sport together, starting from the Ronaldinho and Friends initiative last year and ultimately culminating into the creation of the DHAK DHAK GOAL marketing initiative launched during this year’s FIFA World Cup. Now, they are all set to push women to the forefront of football in the country.

Rabab Hashim to play a Pivotal Role in Wajahat Rauf’s Web series

Rabab Hashim (1)

Karachi(Cliff News)After the success of “Tumhare Hain”, Rabab Hashim and Wajahat Rauf teamed up once again for a web series. Rabab Hashim will be playing an important role in the upcoming web series which will be a story revolving around college life, love and music. The series includes stars like Mehwish Hayat, Asad Siddiqui and Azfar Rehman.After show hosting and multiple dramas this will be Rabab’s first web series that is not only directed by Wajahat Rauf, but has also penned by him.Rabab is one of the famous leading actresses of Pakistan. She entered into the world of showbiz at a very young age, a versatile actress who can perform variety of roles no matter the role assigned to her is serious or comedy, she fits herself in.Rabab Hashim has acted in many hit TV serials of different channels including ‘Zid’, ‘Aik Thi Misaal’ and ‘Mohabbat Khwaab Safar’ and “Main Maan Nahi Banna Chahti” of Hum TV, ‘Tumse Mil Kay ‘Tumhaare Hain’ of ARY Digital, ‘Ishqaway’, ‘Piya Mann Bhay’, ‘Marzi’ and ‘Mannat’ of Geo TV.Rabab has also worked on TV as a host. She has hosted many shows such as sports show ‘Khelo Aur Jeeto’ of Geo Super and ‘T20 World Cup’ transmission (ICC World Twenty 20). She has also hosted the show ‘Social Diaries’ of TV One.

Rabab Hashim (5)

Dawlance launches Solar Plus washing machines with Brushless DC motor


Karachi(Cliff News)Dawlance is the leading brand of home-appliances in Pakistan, which has an international collaboration with Arcelik – a global leader in technologies. This innovative enterprise has now unveiled its new series of Solar Plus Washing Machines, that will cater to the growing segment of consumers in Pakistan who run their appliances on 12 Volts DC current, through alternate sources like Solar-Power Plus battery. Its BLDC technology is compatible with all sources giving 12 Volts DC output.For the first time in Pakistan, the Dawlance Solar Plus washing machines run on a DC motor that comes with a Lifetime Warranty. Due to its ‘Brushless DC (BLDC) motor’ technology, the truly differentiated features of this technology, promise great benefits for the consumers. Due to its friction-less operation, the BDLC motor is much more efficient in electricity consumption.These Solar Plus washing-machines from Dawlance promise the highest quality and performance with an aesthetic appeal. The new products address the major concerns and challenges faced by the Pakistani consumers. Unfortunately, the Grid supply in many areas across Pakistan is not regular, while in many areas it is not even available. This scarcity of power in rural or remote regions has led to a growing number of consumers to rely on solar-panels and stored battery power.Highlighting the features of Dawlance Solar Plus series, the Head of Marketing at Dawlance – Hasan Jamil said, “Dawlance BLDC motor runs on 12 Volts DC current from Solar and battery power, to promise 30% energy saving and completely ‘Silent’ operations to promise lifetime saving on your electricity bills. Dawlance is committed to provide the next level of convenience in the households, with unmatched experiences for the modern lifestyle of diverse consumer segments.”In this motor, a higher percentage of electricity is converted into rotational force and lesser power is lost as heat energy. It drastically reduces the noise-levels in the house, with its lower sound decibel reading. The basic difference in this technology is that; ‘Grid Power Supply’ is AC current, while Solar power gives 12 Volts DC current. These motors do not run on A/C current. Dawlance has thus ventured into the new market of 12 Volts DC electronics in Pakistan, where unbranded products have been dominating the 12V DC segment. So, previously, the consumers had no option to buy a branded product, that directly runs on Solar or Battery power at home. But now they can buy a reliable brand like Dawlance.The modern-day consumers look for appliances with reliable and prompt after sales-services that simplify their lifestyle, while promising energy-conservation. With continuous Research and Development practices, Dawlance has become a pioneering brand, that goes beyond the expectations of its consumers, to live up to their trust and confidence in its wide range of products.



Bohemian Rhapsody to Mesmerize Fans on the 2nd of November 2018

Bohemian Rhapsody (4)

Karachi(Cliff News)The movie that celebrates the musical journey of the widely loved rock band, Queen and its lead vocalist Freddie Mercury, who was known for his flamboyant stage persona and extensive vocal range, Bohemian Rhapsody is releasing on the 2nd of November in Pakistan.The Film stars Rami Malek in an uncanny performance as Freddie Mercury, charting Queen’s extraordinary story and their reach to the dazzling heights of international stardom, when they filled stadiums across the world at record-breaking concerts, including the legendary 1985 performance at Live Aid, which was watched by a global audience of 1.9 billion and raised money for the famine in Ethiopia.As the story unfolds, we witness how Queen’s classic songs were created – from the ingenious and operatic ‘Bohemian Rhapsody’ to their signature anthem ‘We Will Rock You’. It examines the band’s evolution, and later Freddie’s struggle with AIDS. The film relates how the band shook the music world, rolling out hit after hit, from ‘Killer Queen’ to ‘Another One Bites The Dust.’ Perhaps the most striking of those hits was ‘Bohemian Rhapsody,’ which appears on Queen’s album ‘A Night at the Opera’ and is widely regarded as a masterpiece. It has been 43 years since the song rocketed to the number one spot in the UK, going on to become a global hit.The movie explores the life of Freddie Mercury who defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet who was loved by everyone as he became the legendary star.Today’s leading musicians cite Queen as a major inspiration. “Freddie Mercury was and remains my biggest influence,” said Katy Perry about Queen’s legendary front man. “The combination of his sarcastic approach to writing lyrics and his ‘I don’t care’ attitude really inspired my music.” Lady Gaga was such a big fan that she borrowed her stage name from one of Queen’s songs.The movie will hit theaters this week and is being distributed by 20th Century Fox around the world. In Pakistan the movie will be distributed by Footprint Entertainment and its official media partner is ARY Network. announces upto 75% off on its travel deals


Karachi (Cliff News) makes for a great travel experience at any time of the year. But it’s on 11 November 2018 that the Pakistan’s largest online travel portal decides to come alive with seasonal finery. Nowhere else in Pakistan will globetrotters find such massive travel deals, coupled with such great savings!
Mark your calendars as this 11.11, Singles Day will set a new precedent for all travel deals to come. offers massive travel discounts on all domestic and international flights and hotels. Book hotel and ticket to your dream destination at with up to 75% off. The biggest travel deal of the year 2018 will be a 24 hour event that will start making its mark from 12:00 AM,11th November till 11:59 PM.
So, if you are done with your mundane daily life or just want to celebrate new year eve with your loved ones at your dream place, just visit and avail these too good to be true discounts. This 11.11 is an opportunity to see travel deals at its best.
Reverberating the enthusiasm on this special occasion, Shazil Mehkri, CEO, (Pvt.) Ltd, announced:
“ is a leading Pakistani online travel portal that takes pride in offering affordable and convenient travel services to its customers. Each year we strive to offer bigger and better travel discounts and this 11.11 is no different. The idea is to provide an opportunity to travelers to plan their trips at really affordable prices.”This 11.11 Ab Ghomlay Duya with!

Hero Asian Champions Trophy,India Pakistan jointly winners after thunderstorm hits Muscat

 Muscat (Cliff News)India and Pakistan were declared joint winners of the Hero Asian Champions Trophy on Sunday after a thunderstorm and heavy showers forced the final to be abandoned.The storm arrived just ahead of the title encounter. After waiting for the storm to subside for more than an hour, it became apparent that it would not be possible to start the match on Sunday. After a meeting between the officials of the two teams and the Technical Delegate, Brian Fernandez of Malaysia, it was decided that the two be adjudged joint winners.
In four previous editions, both holders India and Pakistan had won the title two times each.India won the toss of coin supervised by His Highness Sayyid Taimur Asaad Tariq Al Said. Indian captain Manpreet Singh won toss and earned the right to take home the trophy of the biennial tournament for the first year. It will be given to Pakistan for the next year.The tournament gold medals were presented to the Pakistan players. Asian Hockey Federation’s Chief Executive, Dato Tayyab Ikram said gold medals will soon be sent for the Indian players.
Manpreet and Rizwan receive the award
The following players were awarded individual recognition:
Hero Player of the Tournament: Akashdeep Singh (India)
Best Goalkeeper of the Tournament: P.R. Sreejesh (India)
Highest Scorer of the Tournament: Faisal Saari (Malayia).
Emerging Player of the Tournament: Abu Bakkar Mahmood (Pakistan)
Earlier, Malaysia claimed the bronze medal by prevailing 3-2 in the penalty shootout against Japan after the two teams were tied 2-2 in regulation period.In a dramatic shootout, Japan faltered on their first two attempts while Malaysia scored on both. Then came Malaysia’s turn to miss and they muffed the next two attempts, while Japan scored both of these to be 2-2 level after four shootout attempts.
Tengku Tajuddin clinched the issue for Malaysia with the fifth shootout after Wataru Matsumoto’s shot for Japan rebounded off the post. Aiman Nik Rozemi and Norsyafiq Sumantri had earlier scored for Malaysia, while Mahran Jalil and Syed Cholan failed to do so.For Japan, Hiromasa Ochiai and Hirotaka Wakuri found the target in the shootout, but Koji Yamasaki and Seren Tanaka faltered. In regulation period, Japan took the initial lead through a field goal from Kenji Kitazato in the 18th minute, only to see Saari equalise with a penalty corner two minutes later.
Saari’s was again on target in the 46th minute with a field goal for Malaysia, but even their lead was short-lived. This time Wakuri scored in open play to equalise for Japan within two minutes and the contest went to the shootout.
India and Pakistan joint winners

Annual Edition of Premier Children’s Urdu Publication launched

Photo-Mahnama Sathee Annual Edition Nov2018
Karachi(Cliff News)When it comes to children’s literature, Urdu is well-ahead than the rest of the world’s languages being spoken and written today. This was said by Muhammad Tariq Khan, Editor-in-chief of Mahnama Sathee at the launch of its annual edition of the year 2018. He said the government in any part of the world has never been that supportive of literary pursuits, as this is the very struggle of writers and poets who keep the flag flying high as far as the creation and promotion of literature is concerned.Celebrating its 41-year anniversary in November 2018, the annual edition of Pakistan’s premier children’s Urdu monthly ‘Mahnama Sathee’ has recently been launched. The publication of children’s magazine annual edition for the year 2018 is a milestone in the history of Urdu literature produced for schoolchildren and young adults, particularly in the Sub-continent.“The young lot of short-story writers and poets are capable enough to carry on the legacy left by such classical literary figures as Sufi Ghulam Mustafa Tabassum, Pirzada Ashiq Keranvi, Ismail Mirthim Mirza Adeeb, Shanul Haq Haqqee, etc.,” said Muhammad Tariq Khan, Editor-in-chief of Mahnama Sathee.Started its journey in 1977, Mahnama Sathee is one of the leading literary initiatives taken in the Sub-continent for the promotion of children’s literature and family reading and to accelerate the overall literacy drive and education. The 2018-annual edition of Mahnama Sathee contains a literary treasure created by leading writers and poets of the country. Among the most prominent names are: Fozia Khalil, Shazia Farheen, Ibn-e-Aas Mohammad, Usman Farooq, Maham Jawaid, Altaf Hussain, Ilyas Nawaz, Seema Siddiqui, Ahmed Hatib Siddiqui, Hafsa Siddiqui, Bina Siddiqui, Javed Bisam, Hammad Zaheer and many others.

Engro Polymer and Chemicals Ltd signed an agreement with SINA Trust

Eng Cap EPCL, Sina Trust

Karachi (Cliff News)Engro Polymer & Chemicals Limited (EPCL) is accelerating its CSR commitments to serve its nearby communities. After an agreement signing with TCF recently to establish two new schools, EPCL is now creating footprints in the field of health with an aim to help provide quality primary healthcare service to its nearby communities. For this purpose, EPCL has joined hands with SINA Health, Education & Welfare Trust by signing an agreement to establish a primary healthcare unit in Gaghar Phattak, Bin Qasim, Karachi. The agreement was signed by Mr. Imran Anwer, CEO & President – Engro Polymer & Chemicals Limited and Dr. Asif Ali Imam, Chairman and Founder, SINA Health, Education & Welfare Trust.During the year 2017, EPCL conducted several medical camps in different villages of Gaghar Phattak for different diseases and provided relief to community residents while examining and treating almost 5,000 patients. Considering the high influx of patients at the medical camps, a need emerged to setup a primary healthcare unit to provide relief on a continuous basis, and help improve the health conditions of the community residents. Hence, the company decided to partner with a professional primary healthcare provider with a long history of creating impact, namely SINA Health, Education & Welfare Trust to establish a primary healthcare unit where the treatment would be free of cost for the patients and EPCL will sponsor it, said Rao Mubeen Ahmed – Head of Public Affairs & CSR. He also added that, the said healthcare unit in Gaghar Phattak will be completely paperless and shall comprise of Qualified Doctors, Family Medicine Consultant, Ultrasound facility, Lab testing and Collection Point, Pharmacy, Electronic Medical Record System, Patient Referral System, Preventive Healthcare Programs focusing on diabetes, hypertension and other ailments found in the area. SINA will also be implementing community engagement plans through its community health workers within the area to create and improve health promotion and disease prevention amongst these communities.Speaking at the occasion, Mr. Imran Anwar, CEO, Engro Polymer & Chemicals said: “We are fully committed to our CSR strategy and the basic facilities like education, health and safe drinking water are the prime needs of these communities. He also added that, only healthy and educated society can bring a healthy change. We, at Engro, feel it is also our responsibility to provide our adjoining communities opportunities to improve and change in this regard.Dr. Asif Ali Imam, Chairman and Founder, SINA added on the occasion that, affordable and accessible quality primary healthcare is the basic right of every individual. At SINA, we are able to deliver quality primary healthcare through a international standard protocol based system at our network of 27 clinics. The partnership with EPCL will help SINA further its aim to provide accessible and affordable primary healthcare to the underserved communities of Karachi.With the vision of providing quality primary healthcare accessible to those who need it the most, SINA is a dedicated not for profit organization serving primary healthcare needs of urban slums of Karachi since 1998. It has a team of 400+ people working together for one cause – to provide healthcare to the less privileged. Through its 27 clinics, operating 08 hours a day, 06 days a week, round the year, in the heart of urban slums in all districts of Karachi.

Nigel Richards of NewZealand wins World Scrabble Championship

London (Cliff News)Nigel Richards of New Zealand confirmed his status as the greatest scrabble player of all time by winning the world Scrabble Championship for the fourth time.
No other player has won the world championship more than once.The two finalists of the A division were transported to London for the best of 5 final. The final was played at Westfield shopping center in a purpose build sound proof glass cage watched a a large crowd and televised live.Jesse Day made a dream start to the final with a big win in the first game but the GOAT calmly took the next three to win the title.The final of the Division B were held in Torquay. Hammad Hadi Khan of Pakistan won the biggest title of his young career by beating compatriot Imaad Ali in the final.It has been a great 12 months for Hammad as he won the Princess Cup tournament in Thailand, was 3rd in the Champions Trophy in Karachi and a runner up in the Junior World Scrabble Championship.12 year old Imaad Ali, the reigning under-14 world champion, exceeded all expectations by reaching the final but the experience of Hammad proved to be the deciding factor.The final scores were 472-439, 594-452, 366-373, 457-355.16 year old Sohaib  finished 3rd.
Tariq Pervez at 4th was the only senior player in a championship dominated by the youth even though most of the participants were adults.Hassan Hadi Khan, Daniyal Sanaullah and Hasham Hadi Khan who finished 5th, 6th and 7th respective made it look like an all Pakistan event. Timothy Lawrence was the top non Pakistani finishing 8th.The team returns to Karachi on 1st November by Oman Air.