Our society should be changed about women issues:Nadia Hussain


Karachi(Syed Qalbe Muhammad)Super Model Nadia Hussain said that women should raise voice for herself for the unnecessary pressure of the society.Family members are should be always supports your daughter’s,wife and sister.This is the need of time that our society should change about women issues.She was addressing as a Cheif Guest on FPCCI Standing Committee meeting on LifeStyle and Fashion Designing at federation house Karachi.Nadia added that Salon is become a industry the owners of salon’s are multimillionaire but they are facing the issues of residential and commercial.Personally I have been face the problem of arrest warrant from Labour Department because we need to register and this is only the issue of PKR 2000.Our system are not so good sometimes different Goverment departments persons reach my salon and asking for tax and money.She said that all fields are good the issues is created those persons who are around you.On the occassion International Fashion Designer Almas Hamirani said that we need to promote new talent in fashion and life style industry.Models and designers both are playing key role to promote soft image of Pakistan across the globe.Fashion Designer Tasneem Sadaf said that federation is always ready to promote the young talent in lifestyle and Fashion designing.Our purpose to organise such meetings to share the experience for newcomers.Chairman of standing committee Shahzad Mobin said that our doors are open for everyone to solve the problems.We already raise the voice on the high prices of product and taxtation problems.Sheikh Shakil Ahmed Dhingra,Sana No or,Shama Javed,Nadia Baloch and Capt.Tarana Saleem are also addressing the meeting.

Cinepax and McDonald’s announce valueable partnership for customers

Maryam El Bacha and Raza Ali (Marketing Director of McDonalds) (2)

Lahore(Cliff News)CinepaxCinemas and McDonald’s announced a new joint collaboration that is to begin in this week.The partnership will pair a 40% percent discount for all Cinepax loyalists at all Cinepax Cinemas and Mcdonald’s food chains. McDonalds deal for Cinepaxcustomers includes a 40% discount on McCrispy Burger, a McChicken Burger and two regular drinks deal. Whereas, McDonalds customers will enjoy a 40% off on all movie tickets, silver category from Monday through Thursday. While the length of the agreement is for a month, it may be extended if both the brands agree mutually.Marketing team at Cinepax Cinemas, while speaking to the media about this venture said,’’We are constantly on the look-out to make things exciting for our customers and this is another token of appreciation from us to all the people and for the love that we receive from all over Pakistan.”Cinepax aims to Pakistan is to ensure that we WOW our guests by delivering a state of the art entertainment experience and service excellence together. Cinepax’s Vision to be the most favouriteentertainment company in Pakistan.Cinepax Limited is looking to continue its expansion across Pakistan with more screens, play areas/amusements and Family Entertainment Centres and many more exciting collaborations.

About Cinepax Cinemas:

Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujrat and Hyderabad having a total of 7400 seats nationwide.


Sound Diaries launch music video of “Ho Mian” by Natasha Baig and Karim Barolia


Karachi(Cliff News)Sound Diaries, a journey of Karim Barolia and Aamish Hussain exploring beauty of Pakistan through Sound. Sound Diaries brings its second video of the song “Ho Mian” featuring Natasha Baig with stunning audio and visual presentation of exploring pathways and connections of being one with God, the journey of self-realization and of finding God within us and showcasing exquisite landmarks and heritage sites by filming “Ho Mian” at Kalan Kot Fort, Haleji Lake and Shah Jahan Mosque in Thatta, Sindh.Karim Barolia, music producer and co-director of video of the song “Ho Mian” came up with the concept from his real life journey. The video starts with Karim on a journey of self-exploration trying to find the connection with God, he is traveling and exploring through the beauty of Sindh where Natasha Baig is subliminally singing the song in different characters crossing his path unnoticed on the course of his journey. The visual equally compliments the grandeur feel of the song and makes connection with the viewer instantly.Natasha Baig, giving her mystical voice to the lyrics of Ghulam Murtaza Mehdi and music production of Karim Barolia makes “Ho Mian” touch soul of the listener.The second video of Sound Diaries wouldn’t have been possible without its production team lead by Aamish Hussain and co-directed by Zainab Nasir, executing Karim’s directorial vision on location.Through this video, Sound Diaries pays tribute to the architectural glory and historic allure of these sites that have stood the test of time. Alongside their extraordinary appeal, each of these landmarks tells a story of years gone by. It is our responsibility to ensure we do our part in preserving the mystique of our exquisite heritage.Sound Diaries is determined to continue its journey through exploring different regions of Pakistan as well as different property of Sound. The project has been self-funded till now and is looking for sponsorship to continue its journey for showcasing the beauty of Pakistan through its actual auditory image.

natasha potrait

UIT holds Entrepreneurship Competition in collaboration DICE Foundation USA

Karachi (Cliff News)Usman Institute of Technology (UIT) affiliated with NED University of Engineering & Technology, Karachi, held a competition titled ‘Virtual Innovation Competition’ (VIC) organized by UIT DICE Student Chapter at UIT auditorium. The well attended event featured an innovative ‘idea competition’ which features opportunities for students and teams to pitch their innovative startup ideas for cash prize awards up to Rs.75,000. Esteemed guests and judges included: Azhar Rizvi – CEO and Director, Cambridge Advisors Network, OwaisMangalwala – Senior Producer, HUM TV, Rizwan Khan – Founder, BIStructures, Interim Manager Global Investment, SasiGroup, Shazia Hassan – Journalist, Dawnalong with Saif Akhter – Co-Founder & CEO, 10xC.pk and StartupSpace.pk.DICE is a strategic initiative of DICE Foundation, USA aimed at fostering innovation and entrepreneurship culture in the country at all levels. DICE UIT Student Chapter is a society that promotes the concept of entrepreneurship amongst students, encourages and motivates them to develop themselves as healthy entrepreneurial leaders. The event brought together UIT students, IT professionals, software developers, designers and data analysts to create entrepreneurial solutions.Starting in 2014, DICE launched focused innovation platforms in various key sectors of economy such as Automotive, Energy & Water, Health, and Information & Enabling Technologies. Through these focused platforms DICE promotes innovation and local product development, collaboration among stakeholders, capacity building through expatriate mobilization, commercialization of innovations, providing access to Pakistani businesses to international markets through extensive expatriate network, and providing support to Government of Pakistan in policy-making. DICE also established several innovation centers throughout the country for focused platforms to pursue strategic projects such as design and development of an indigenous demo car, medical devices, innovative textile products, and low cost renewable energy.It is worth mentioning that last year DICE Sharks was launched in Pakistan to support commercialization of innovative ideas by connecting young innovators and entrepreneurs with potential investors. Several projects have already been funded (~4M PKR) and are being executed through DICE Sharks initiative. In addition, National Innovation Basket (NIB) initiative was also launched last year to identify opportunities, strengths, issues, weaknesses, and threats in each of the strategic areas of economy, as represented by various platforms.UIT stated that – “UIT is happy to collaborate with DICE to promote development of local innovative products to reduce imports and increase exports of local products creating a sustainable job market for youth in Pakistan.

About Usman Institute of Technology (UIT)

Usman Institute of Technology is Pakistan’s leading technology institution offering undergraduate and graduate level programs in Engineering and Computer Sciences. Established in 1994, the university is now affiliated with the NED University of Engineering & Technology. UIT’s engineering programs are accredited by Pakistan Engineering Council (PEC) and its computer science programs are accredited by National Computing Education Accreditation Council (NCEAC). Of late, UIT has been granted the coveted “W” category by NCEAC. It is also recognized by Higher Education Council (HEC) as an affiliate of NED.UIT offers a number of scholarships, grants and awards to brilliant and needy students. It also offers concessions for siblings and children of UIT’s staff members.

EBM Inter-School Cricket:Abdullah Zareen’s unbeaten 152 powers Al Fatima Academy into final

Karachi(Cliff News)Wicketkeeper-opener Abdullah Zareen’s magnificent unbeaten knock of 152 guided Al Fatima Academy to an imposing six-wicket victory over Ibrahim Ali Bhai Secondary School in the semifinals of the PVCA-EBM Inter-School Cricket Tournament 2018 here at the Eastern Star Ground the other day. The tournament is orangized by Pakistan Veterans Cricket Association and sponsored by English Biscuit Manufacturers (Pvt.) Ltd.The skipper of Al Fatima Academy, Abdullah Zareen, adjudged Man of the Match, remained unconquered on 152 off 101 balls which allowed his team to reach the target of 266 with almost 10 overs to spare. Earlier Ibrahim Ali Bhai Secondary School posted a total of 265 for eight in the allotted 40 overs. Batting first, after winning the toss, Ibrahim Ali Bhai Secondary School laid strong platform for a big total as opener Irfanullah smashed a couple of towering sixes alongwith 11 fours in his enterprising 86 off 65 balls. He added 112 for second wicket with captain Muhammad Abbas who contributed 49 off 67 balls with the help of a solitary boundary. Another fluent partnership for third wicket between Muhammad Abbas and Muhammad Bilal saw the total surge past 150 in the 27th over with only a couple of wickets down.Al Fatima Academy fought back through their spinners who took wickets at regular intervals to keep the rate of scoring in check despite the fine knock from Zia-ur-Rahman who remained undefeated on 61 off 45 balls, hitting two sixes and six fours. Leg-spinner Daniyal Ali (2-23) and medium-pacer Okasha Ali (2-49) were instrumental in limiting Ibrahim Ali Bhai Secondary School to a total of 265 for eight at the end of the allotted 40 overs. The target of 266 in 40 overs in the knockout game was expected to test Al Fatima Academy but the forceful 175-run second wicket partnership in less than 20 overs between Abdullah Zareen and Muhammad Abbas made it a one-sided affair in the end.Muhammad Abbas was dismissed after scoring 69 off 52 balls with the help of 12 boundaries but Abdullah Zareen finished the job in style, hammering as many as 25 boundaries in his unbeaten 152.  Off-spinner Ziaullah (2-51) was the pick of the Ibrahim Ali Bhai Secondary School bowlers but he too was unable to stem the flow of runs. The final of the Inter School Tournament will be played at the National Stadium on 30th December 2018.

Debut documentary by Shanaz Ramzi bags Bronze Award

The transformation of Makli village
Karachi(Cliff News)‘Salute To Karima’ a debut documentary by Shanaz Ramzi, CEO STARLINKS PR and Events and trustee Heritage Foundation, has been selected as award winner in Spotlight Film Awards (Atlanta, Georgia) in the category of short films, it was announced here today. The documentary was chosen from among hundreds of films that were reviewed this year, and included in the first list compiled of the best independent films of 2018 by the judges. The film has bagged the Bronze Award.Referring to the award, Eric Panter, Independent Film Consultant and Founder of the Spotlight Film Awards communicated to Ramzi, “I am so honored to announce your project has been selected as one of the top films of the year.It may be recalled that Ramzi’s documentary is on the erstwhile beggar community at Makli that has been transformed by Heritage Foundation Pakistan founded by Yasmeen Lari, which has not only taught them income generating skills, provided them means to earn livelihood, but has also improved their quality of life in a holistic way. It is an eye-opening presentation of the transformation in their lives and the way forward for any organization who may wish to adopt the same steps to change lives of similar communities across Pakistan, or for that matter, anywhere in the world.The documentary is a part of CSR activity by Starlinks. It can be viewed on YouTube at


Jazz and Eva Zu Beck to showcase Pakistan’s true colors

Eva Travels Pakistan - 01

Karachi(Cliff News)Globally renowned travel vlogger, Eva Zu Beck, has put Pakistan on the travel map for young people the world over. She has now partnered with the country’s leading digital communications company, Jazz, for an enthralling digital travel show called – ‘Eva Travels Pakistan with Jazz’. For this reason, a grand launch event was held to not only showcase the show’s pilot, but also discuss how such endeavors create Pakistan’s soft image internationally and boost travel diplomacy and people-to-people connections.The idea behind this digital series is to help the world understand Pakistan’s cultural exuberance and hospitality. The Polish national, Eva Zu Beck – began her journey as a travel vlogger in 2018 – and Jazz will highlight various aspects of Pakistan that remain hidden to the world.“Coming to Pakistan has been such a great experience for me. When I first came here, I never expected to become so popular amongst the Pakistani people. I feel grateful that Jazz chose me to be part of such a great initiative. Getting to see and portray the true colours of Pakistan through this series is going to be a great experience, both for me and my digital followers,” said Eva.Kazim Mujtaba, Head of Marketing at Jazz, discussed the mobile operator’s involvement in the series, “At Jazz, our tagline is, “Dunya ko Bataa Do” which aligns perfectly with the need for such a show. Even before this partnership, Eva had been promoting a more positive image of Pakistan which was one of the reasons why we chose her to be the face of the show. Jazz, with this series, will be enabling Eva in her travels as it does for millions across Pakistan”.He continued, “We here at Jazz are working towards a more digitized Pakistan and have always supported young and emerging talent in efforts to promote the country. “The show that will be broadcasted on several mediums will have the first season will comprise of eight episodes in total, with a new episode available for viewing every week on Eva’s YouTube Channel. The first season will showcase the beauty and magnificence of Sindh and Balochistan where the local traditions, cultures, customs and cuisine will be highlighted along with various sights and historical places located in the Southern parts of the country. Viewers will be kept engaged on Jazz’s and Eva’s official platforms to share feedback and recommendations on the places she should visit in upcoming episodes.The launch event concluded with a panel discussion and a Q&A which included various vloggers, where everyone discussed the importance of promoting a softer image of Pakistan through digital media.

Eva Travels Pakistan - 03