Indonesian Consulate to promote fashion diplomacy at Beauty Pakistan Exhibition

Karachi(Cliff News)In bid to fashion diplomacy, Indonesian Consulate General in Karachi in collaboration with Maha Trading, the distributor of Indonesia’s Martha Tilaar beauty products in Pakistan participated at “The Beauty Pakistan: Beauty Care Cosmetics Exhibition” on 7th – 8th December at Alliance Française de Karachi, Clifton, Karachi. The two-day event was organized by the Diplomatic Business Club featuring Indonesian Bridal Show and Pakistani Bridal Makeover Show as well as Cosmetics & Beauty Products Exhibition.Through this event, Indonesian Consulate General in Karachi presented typical characteristic of traditional wedding dresses from Provinces of Central Java, Jakarta (Betawi), and West Sumatra (Padang), cultural performance of Lancang Kuning and Tanjung Katung dances, as well as Batik Fashion Show by Indonesian ladies of the consulate. While the Indonesian Consulate’s stall showcased a variety of Martha Tilaar cosmetics & beauty products and video of various Indonesia’s tourism destinations.It is believe that this event is a unique opportunity for both Indonesians and Pakistanis to show their diverse cultures and traditions through Bridal Makeover Show and dance performance, which reflects harmonious co-existence among diverse ethnic groups with different cultural traditions, particularly in a multi-ethnic state like Indonesia, comprising of more than 17,000 islands, 714 ethnics, and 652 different local languages.Through this event, the Indonesian Consulate General would like to spread the message of love, harmony and respect to Pakistani brothers to further develop our people-to-people connectivity. Events like “Beauty Pakistan” which brings Indonesia and Pakistan distinctive culture under one platform is therefore very important and have a significant positive impact on the successful exchange between people and societies.More than 250 guests attended the event. The participation of Indonesia at this Beauty Pakistan Exhibition received positive response from the visitors.The Indonesian Consulate General in Karachi will take every possible opportunities to promote Indonesian culture and tourism potentials and convey the message of cultural diversity and hospitality of the Indonesian people on various occasions, which is expected to contribute positively to the efforts of improving the positive image of Indonesia among Pakistani people, particularly in Karachi which in turn would increase the number of Pakistani tourists to Indonesia.

 

 

  

 

Mona J. successfully conducted her first Mega Makeup Master Class

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The prominent Internationally trained Hair Style Expert and Makeup Artistona J. who is also a Chairperson of Pakistan Beauty Alliance with members of PBA at master class.

Karachi(Cliff News)Pakistan’s Famous and Internationally Trained Hair Style Expert and Makeup Artist Mona J. who is also a Chairperson of Pakistan Beauty Alliance, conducted her first successful Mega Makeup Masterclass in Karachi.The masterclass covered multiple areas of makeup rules which ranges from basic skin care routine with live demonstration on different Internationally Top Trending makeup looks which includes:1. Barely There 2. Maidas Touch 3. Turkish Delight.The masterclass was attended by many makeup professionals, fashion makeup artists, beauty vlogggers and influence rs. The event ended with a question and answer session which followed by a Certification Distribution Ceremony, where Mona J awarded certificates to the participants.The event was graced by our special guest Anjel Marshall, Talat Shaan, Qamar Nafees and other renowned celebrities.Amber Khan and Javeria Saud..Dress Designer: Mona Imran,Jewellery: Nadia Chottani,Gold Sponsor: Dikson Pakistan other Sponsors:Brunovassari, Framesi, Silkycool, Silky Techno Basic Hrvatska, Makeup city, Elsabondexx,Majestic Cosmetic, Artista Academy, Sweet Touch London, Moral Professional Makeup,Kryolan Pakistan, Janssen Cosmetics, Berries, Zaynah Salon, Tabassum Salon, Jabeenz Salon,Galmzon Beauty Salon, Shumaila Salon, Diana Beauty Salon, Trenton’s.The event was largely attended by Celebrities like Angie Marshall, Javeria Saud, Amber Wajid Khan, Talat Shan,Qamar Nafees, prominent beautician’s and elite of City:Pakistan Beauty Alliance is a platform for all Pakistan Professional Beauty Salons and Professional Beauty Brands which aim to enhance unity among beauty professionals in order to provide trainings on International Beauty trends,and striving to work collectively to attain dynamic Industry.

Fashion Pakistan Week Winter Festive 2019 ends with a Sumptuous Grand Finale

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Karachi(Showbiz Reporter)After two days of everything fashion, the third and final day of Fashion Pakistan Week Winter/Festive 2019 concluded in a rather extravagantly ritzy manner on Friday, October 25th at the Beach Luxury Hotel in Karachi where the last eight of the 20 designers put forward their most exquisite creations hence marking the latest trends and must haves for the Winter Festive season.Zainab Chottani commenced day 3 of #FPWF19, with an opulent collection titled ‘Khwahish’ which was a visit to an inexorable classical feminine personification of a majestic look with contemporary silhouettes. This was followed by ‘Darwaish’ by Huma Adnan who took inspiration from the pattern, prints, embroidery, vibrant colors that she sees every day. ‘Uraan’ by Nauman Arfeen illustrated the story of a man learning to let go of his son as he grows into an adult and gets married. ‘Limitless’ by Saba Asad unveiled the glamour of the new generation and ‘Talea’ by Shiza Hasan weaved in a myriad nuances of femininity, recreating a magical tale in fabric and bridal wear.Sixth designer of the night, Sadaf Fawad Khan showcased her latest bridal collection ‘Adam & Eve’ which comprised of a beautiful assortment of pastels as well as traditional colors that are forever classics. ‘Ishq-e-Raag’ by Ayesha Ibrahim juxtaposed the traditions of the Mughal with dainty details, soft feminine colors and the perfect blend of traditional craft and modern sensibility. A head-turning closing show by Deepak Perwani’s latest bridal range ‘Shalimar’ ended the night on a high note.

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Needless to say, each designer crafted their best creations with great precision and detail. A–list models from the industry walked designer outfits down the ramp. The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.Celebrity showstoppers further elevated the glamour on the ramp starting off with Mawra Hocane and Fahad Mustafa who walked for Zainab Chottani, Deputy Counsel General of USA Darian Arky and Noor Khan for Huma Adnan, Wasim Abbas and Ali Abbas, the father-son duo for Nauman Arfeen, Shaneira Akram for Saba Asad, Wasim Akram for Shiza Hasan, Hania Amir and Feroze Khan for Sadaf Fawad Khan, Sumbul Iqbal for Ayesha Ibrahim and Wahaj Ali and Sarah Khan for Deepak Perwani’s opulent closing.Amongst the tastefully lit lighting and décor were famous faces with the likes of Fawad Khan who came out support his wife Sadaf showcasing the latest collection, Physiogel brand ambassador Ayesha Omer, Asim Azhar, Nina Kashif, Sharmeela Farooqui and Sarwat Gilani amongst others.The glamorous evening began with the presence of renowned personalities from the world of Pakistani fashion and entertainment walked down a star-studded purple carpet in dazzling dresses and dapper attire. The glamour quotient was high as Karachi turned out to applaud the eight closing night designers. Many were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are before the collection showcase. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Some also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments.Prior to his showcase, Chairperson of Fashion Pakistan Council (FPC), Deepak Perwani said a few words, “This is my last term as Chairperson of FPC and I’d like to thank everyone who supported me throughout my tenure and also the Pakistani fashion industry which is only growing by the day. I would encourage more and more designers to take part in this as our fashion industry is thriving and together, we should keep the momentum going. I encourage all designers to participate in our elections next month.” Adding to this he also said, “With a strong designer line-up, artistically choreographed shows, tastefully lit lightning and décor, the star-studded three-day Fashion Pakistan Week Winter Festive 2019 is coming to a rousing end and I couldn’t be more proud. We wanted this years’ fashion week to be grand and I think, it’s safe to say that we successfully managed to do so.”The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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Fashion Pakistan Week Winter Festive highlighted the bold flamboyant designs on day 2

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Karachi(Cliff News)The glitz and glam of Fashion Pakistan Week 2019 Winter/Festive continued on Thursday, 24th October at the grandly appointed Beach Luxury Hotel in Karachi. With 15 designers remaining to showcase their latest semi-formal, formal and bridal collections, seven of them displayed their stellar designs on Day 2 leaving fashion enthusiasts wanting more on the third and last day of the showing.The evening opened with Stella Jean, a Haitian-Italian designer who works in Rome and is considered to be Giorgio Armani’s protégé. Highlighted by the New York Times as the most convincing of all the New Gen designers in Milan, there was much to look forward to as she unveiled her collection ‘Laboratorio Delle Nazioni’ meaning an Italian-Pakistan bridge which was a multicultural collaboration with the local artisans of Chitral, Gilgit and Hunza. Following that was an energetic fashion display by Humayun Alamgir with his collection, ‘Style Mara Tou Darna Kya’ that highlighted the bold, flamboyant designs needed in fashion. The Pink Tree Company showcased, ‘Color in Technicolor’ which was an homage to old movies and the nostalgia that comes with it. Zuria Dor continued the bold take on fashion with ‘Centre of Gravity’, which was a mix of craftsmanship and the artistry of couture on rich, pure fabrics.Fifth designer of the night, Zellbury brought to the ramp their collection ‘Shahi Rendezvous’ which was a 21st century take on the bright flora and fauna of Mughal Art, with an emphasis on inclusivity and independent women. Splash showcased a global ‘Streetwear’ trend with their vibrant, funky, young designs perfect for the trend-following fashionistas. Fashion maestro, Maheen Khan closed the evening with a breathtaking collection titled ‘Something old something new something borrowed something not so blue’ showcasing the intricacy of designs and bold colors perfect for the Winter season. The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.

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Celebrity showstoppers ramped up the style quotient, starting off with Karishma Ali for Stella Jean followed by the dapper boys; Shehzad Sheikh, Agha Ali, Fahad Mirza, Ali Safina and Asad Siddiqui for Humayun Alamgir, Navin Waqar for Pink Tree Company, Hina Altaf for Zellbury and Areeba Habib for Maheen Khan’s sumptuous closing.Prior to the show, the purple carpet was abuzz with celebrities, media, stars and fashionistas clicking up a storm, many of whom were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Many also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments and decadent desserts.Many prominent personalities attended day two, including Momal Sheikh, Khalid Malik, Zara Noor Abbas, Sarwat Gilani and many Embassy Consulates including The US CG Robert Silberstein, German Consul General Eugen Wollfarth, Italian Ambassador Stefano Pontecorvoste with his wife Lidia Pontecorvoste, Mike Nithavarnkis from the UK Embassy, key TDAP members and Zahir Rahimtoola amongst others.“Fashion Pakistan Council is proud to present a three-day fashion extravaganza and there is definitely much to look forward to at this year’s Fashion Pakistan Week Winter/Festive. We have a perfect mix of many known, upcoming designers from across Pakistan and an international designer, Stella Jean showcasing their creativity in breath-taking ensembles while setting the perfect trends for the season,” said Deepak Perwani, Chairperson of Fashion Pakistan Council.The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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Alkaram Studio hosted an exclusive sundowner at first day of FPWF 19

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Karachi(Cliff News)The pioneering Fashion Pakistan Council (FPC) commenced the first day of Fashion Pakistan Week 2019, Winter/Festive with pomp and grandeur on Wednesday, October 23rd at Beach Luxury Hotel in Karachi. The three-day fashion affair featured some of Pakistan’s most cutting edge designers who showcased their formal, semi-formal and bridal collections, highlighting the latest trends of the season.Prior to the show, Alkaram Studio hosted an exclusive sundowner in collaboration with the Fashion Pakistan Council. The sundowner held at Coté Rotié on the 22nd was a first look at the collection ‘La Vie En Rose’ with hints of pinks, blushes and corals in the chic and luxurious décor. Invitees were designers showcasing at #FPWF19, as well as FPC members, socialites and big names in the fashion industry. The event was also in collaboration with Pink Ribbon Pakistan for Pinktober.This season, Fashion Pakistan Week hosted a line-up of 20 exuberant designers and their ensembles created with impeccable craftsmanship and finesse. Five sent diverse collections down the runway on day one. The show was opened by Alkaram Studio who displayed inclusivity and diversity of cultures in an extravagant hour-long showcase of their Luxury Pret collection titled ‘La Vie En Rose’ followed by ‘Gul-e-Nar’ by Boheme, ‘Lost in my French Garden’ by Gogi Hasan Riaz, ‘Tirana’ by Yasmin Zaman and a grand closing with ‘Mahnoor’ by Ayesha Farook.

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The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.Outfits on the ramp saw the use of feminine blush tones, pink roses and an array of different techniques never been seen before. Prints in the form of rich deep bandhani dupattas, traditional Sindhi fashion with a mix of modern techniques and striking colors. The inspiring and enchanting beauty of French gardens was paid homage to where ensembles featured an array of cuts and colors perfect for the modern woman. Sharp silhouettes, vibrant colors, and classic couture to flamboyant looks in silk, organza and old French embellishment techniques were also seen on the runway. Deep colors and rich fabrics of Pakistani formal wear with loose jackets and elaborate sleeve details added a fresh twist to the pieces. Much of the clothing featured flat braid work with a strong emphasis on gold and geometric designs. Men’s clothing was dapper and crisp, and used a clean color palette of muted tones. Celebrity showstoppers added the razzmatazz on the ramp starting off with the Muneeb Butt and Ayeza Khan for Alkaram Studio, Saboor Aly for Boheme, Nimra Khan for Gogi by Hasan Riaz, Sarwat Gilani for Yasmin Zaman and Fauzia Aman for Ayesha Farook’s opulent closing.The evening was all about glamour and style as Karachi turned out to applaud the five opening night designers. The Physiogel Red Carpet was buzzing with celebrities, media, stars and fashionistas clicking up a storm, many of whom were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are before the collection showcase. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Many also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments and giveaways.Many prominent personalities attended day one, including Hajra Yamin, Azekah Daniyel, Alishay Adnan, Maheen Khan, Aamna Aqeel and key media personnel amongst others.Deepak Perwani, Chairman of Fashion Pakistan Council stated, “We are thrilled for this year’s Winter Festive collection and you should be too. Fashion has progressed and so has the Council, in so many ways. There is more versatility and adversity this time around and what designers are now coming up with is what we call real fashion. With an exceptional line-up of 20 designers spread out on all three days showcasing the latest trends of the season – this fashion affair will be grander than we’ve seen before.”The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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PFDC Sunsilk Fashion Week Ramping up the style Quotient on final day

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Lahore(Cliff News)The Pakistan Fashion Design Council (PFDC) in collaboration with its title sponsor, Sunsilk hosted the third and final day of PFDC Sunsilk Fashion Week on Saturday, 13th April in Lahore. The 20thconsecutive fashion show in line with international standards ended glamorously after three fashion packed days where 22 designers put forth their exquisite collections. This year PFDC also collaborated with the Trade Development Authority Pakistan (TDAP) to further the channel of communication with international buyers while promoting the business of fashion.The guests walked down the blue carpet, sponsored by world-class water brand, Aquafina. With TEXPO happening across the venue, the show brought in international buyers allowing them to experience the whole process of hand to loom, to a high fashion setting in the evening, making PSFW19 more exciting. Every season, PFDC creates shows that highlight the best of Pakistani fashion and this year was no less. With a wide array of talented and creative designers, the third day collection showcases ramped up the style quotient. The day opened with afternoon shows where Khas, Sanoor and Almirah displayed their creations. The evening shows included So Kamal, Zaha by Khadija Shah, Nomi Ansari x Tahura, Republic by Omar Farooq and a grand closing by HSY.The Pakistan Fashion Design Council is extremely proud to host the 20thconsecutive fashion week. Each year, they streamline the process of making the PSFW experience beneficial for stakeholders, benefactors and fashion enthusiasts – both locally and internationally. Their purpose is to bring the best of fashion trends for each season, all under one roof, showcased by well-established, emerging and debut designers. PFDC works with industry professionals, designers, sponsors and partners that assist in curating a show that enhances their fashion week platforms while helping them maintain the standard of the shows.Speaking on this occasion, Unilever Pakistan Limited’s Marketing Director for Beauty and Personal Care, Asima Haq explained, “Over the years, Sunsilk has established itself as a beauty brand that helps young Pakistani girls be confident. Since 2010, Sunsilk has been collaborating with PFDC and local designers to bring fashion trends to Pakistani millennials. This year the brand is moving one step forward and opening up more possibilities for young girls who aspire to be part of Pakistan’s fashion industry through our digital platform. We are always delighted to partner with PFDC and hope that our relationship continues to become even stronger over the years.The Council organizes back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically working towards improving the business of fashion while repositioning Pakistani fashion in the global fashion economy.

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About the designers and their collection details:

Show Opener: Khaas

Khas Stores with Khas Philosophy of quality, innovation, designs and khas trend presented its Khas designer lawn collection. The pieces reflected apparel for comfort, luxury and Khas look.Keeping quality as a priority and innovation as their main goal; Khasproudly presented their wide range of refined products featuring a blend of comfort, luxury and visual appeal that leftall awestruck.

Sanoor

Sanoor Introduced a unique eclecticblend of design philosophies, artistic tastes and styles from rich cultures of various civilizations around the world.Taking inspiration from all over the world, the collection unified them with the customary tastes and heritage of Pakistan. The spring summer collection was a combination of pastel colors, exotic flowers, paisleys and oriental ornamentation and much more with a touch of fine embroideries that gave a fresh summer feel.

Almirah

Almirah represented class and sophistication and signified traditional ideals with modern execution. The creative designs were attuned to rich history and ran deeper than just latest trends. Simple and classically modern. The pieces were impeccably represented the brand’s core values of class, originality and heritage. Truly, a trendy stitch in time. The collection had a blend of palette of subtle colors and finest fabric. With a wide range and countless designs, the sherwanis, waistcoats, and formal suits sewn in threads of sophistication and embroidered with the glory of incomparable workmanship. Through the ensembles, audience relived a grandiose era of royalty. Wasim Akram was the showstopper for Almirah.

So Kamal

So Kamal presented a range from morning to evening where a girl can select anything from So Kamal wardrobe.In this millennial era today’s generation is aware of what’s happening around, how to dress up accordingly to stand out strong. The collection presented a range which was youthful, fun loving and free spirited. Having a palate of brighter tones – florescent accents and Deeper Hues, So Kamal created a wardrobe to cater a woman of every walk of life. They also introduced the Athleisure Line focusing on volume harem pants – cuff jackets and so kamal logo tees. The Evening line consisted of big emphasis on details of Sequence, cut pipes, gottas and beaded embellishments and floral colored embroideries. Ruffles and bows accentuated the mid-day look of the garments. Along with Ethnic-geo motives with luxe skirts, overs sized tunics – adorned capes draped gowns and textured crushed fabrication which enlightened the collection.

Zaha by Khadija Shah – Wild Things

An eclectic collection rooted in the glamour and decadence of the eighties. A decade of bold style and even bolder women. The collection comprised of flamboyant yet easy to wear silhouettes featuring clashing animal prints in punchy primary colors. The ‘Wild Things’ glamorous display was a pleasure to watch and remarkably loved by all. Mawra Hocane was the showstopper.

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Nomi Ansari X Tūhura

Fashion powerhouse Nomi Ansari joinedforces with Pakistan’s leading online sportswear brand, Tuhura Athletics, to debut a luxury active-wear collection. The limited-edition capsule, inspired by the designer’s active on-the-go lifestyle and retro style, featured a variety of silhouettes and colors. The collection ranged from head-to-toe animal prints, full monochromatic studio-to-street styles, fierce neon sets and must-have metallic windbreakers.  The display stood out as models strutted down the runway in athleisure wear while busting moves making the walk twice as exciting and fun. The 20 set collection, will be available exclusively from mid-April at www.tuhuraathletics.com. Hania Amir was the showstopper for Nomi Ansari.

Republic by Omar Farooq – Metaphor 

A luxury street-wear capsule collection by Republic by Omar Farooq explored the evolution of symbolism from a form of basic communication, to that of self-representation and anarchic expression.Much like the clothes that played on the balance between past construction and present deconstruction on a palette of subtle creams just positioned with fluorescent neon shades, challenged the contrasting idea of how the same symbol can be both favorable for one culture and baneful for another. Neon shirts, vests and stripes on single toned suits added a pop of color to sophisticated menswear sprucing up the runway looks. Sheheryar Munawar was the showstopper. 

HSY – Rani

The iconic fashion force, Hassan Sheheryar Yasin celebrated 2019 as his 25th year in fashion and one in which he comes full circle with the HSY brand. HSY’s journey has been one with his mother; his guiding light as a strong icon of an empowered and empowering woman. In ode to their bond, the collection was titled ‘Rani’, his mother’s nickname and ‘queen’. The pieces were a clear depiction of powerful, independent, free-spirited and elegant women. The collection pieces were mostly all red and had patterns which were hand-made and the fabrics used were georgette woven out of silk yarn, predominately based in a monochromatic color palette ‘red’ because the color has a special significance in HSY’s life as the first colour he saw when he got his sight back, 25 years back.Amongst the tastefully lit lighting and décor were famous faces with the likes of Nasreen Sheikh, Sehyr and Naseem Saigol, Amna Taseer, Wasim Akram, Frieha Altaf, Meera Jee, Mawra Hocane, Sheheryar Munawar, Alyzeh Gabol, Hania Amir and many more. The show was an exceptional preview of what’s in store for Pakistan’s fashion-lovers this Spring/Summer season.PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.The teams that brought PSFW’19 together are Sadia Siddiqui of Mustang Productions as the show director, Talking Point as the PR management agency, Nabila as the hair and makeup stylist, Kamiar Rokni as the spokesperson for PFDC, Production 021 for backstage management, technical direction and event consultants, Red Communications for digital support, Rehan Babar as the red carpet host, Restart Branding Solutions for branding and logistics, Empact Activation Services for event architecture and safety, AI Solutions for crowd management and live stream, and Faisal Farooqui of Dragonfly as the photographer.

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PFDC Sunsilk Fashion Week represented high-street lawn and debut designers at Day 2

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Lahore(Cliff News)The glitz and glam of the 20th consecutive fashion week hosted by the Lahore based Pakistan Fashion Design Council (PFDC) continued on the second day of the PFDC Sunsilk Fashion Week. The Council’s collaboration with the Trade Development Authority Pakistan (TDAP) attracted international buyers, opening up more avenues to promote the business of fashion.The evening commenced as guests entered through the blue carpet sponsored by Aquafina which was abuzz with fashion influencers and key representatives from the local and international fashion industries.Hosting some of Pakistan’s most renowned designers, the striking collections on Day Two of PSFW ’19 represented high-street, lawn and debut designers. Rici Melion opened the show and the collections that followed included, Sameer Karasu, Zasimo, Hana, Chapter 2, Sana Safinaz, Aquafina Rising Talent (Hafsa Mahmood, Mahnur Azamand Zeeshan Mohyuddin,) Saira*Shakira and The House of Kamiar Rokni.As is now traditional, the PFDC SunsilkFashion Week also marked the continuation of the Council’s platform for young designers in their ‘Aquafina Rising Talent’ segment. Out of 24 qualified designers, three young and creative fashion students were hand-picked and nurtured by PFDC Council members to allow the integration of new ideas and concepts onto a platform as established as the PFDC Sunsilk Fashion Week. The designers, Hafsa Mahmood, MahnoorAzam and Zeeshan Mohyuddin debuted their collection on the PSFW ramp alongside well renowned names from the Pakistan Fashion Industry.Celebrating 20 years of consecutive, critically acclaimed fashion weeks, PFDC streamlined the process of making PSFW’19 an experience that is beneficial for stakeholders, benefactors and fashion enthusiasts both locally and internationally. As with past traditions, PFDC continues to work closely with industry professionals and designers to make an immersive and unique experience that highlights the talents of Pakistani designers. With the help of sponsors and partners curating a show of this magnitude becomes easier allowing the best of fashion to be put on the forefront.On this occasion, Asima Haq, Director Personal Care, Unilever spoke about the brand’s long lasting partnership with PFDC, “For 10 years, Sunsilk has collaborated with PFDC to create a show by taking contemporary fashion and allowing women to pave their personal success stories through Sunsilk. Moving forward, Sunsilk aims to open up possibilities for young women with dreams and aspirations that have to do with the fashion industry. We are always delighted to partner with PFDC and hope that our relationship continues to become even stronger over the years.”The Council organizes back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically working towards improving the business of fashion while repositioning Pakistani fashion in the global fashion economy.

Collection Details are as follows:

Rici Melion – Voices:

Rici Melion’s Spring Summer 19 collection, ’Voices’ was mental disorders musing in avant-garde men tailoring; with the aspiration of opening up the conversation about mental health, that is predominantly yet a taboo in our society. The collection acknowledged, celebrated and accepted our disorders and differences in a glamorous manner. Each ensemble vividly highlighted common mental disorders through carefully designed and thought-provoking remarks. The outfits essentially had been designed to be very conspicuous and distinct in their persona matched up with complementing accessories defining the particular mental illness. The collection showcased an amalgamation of precision fits, premium fabrics, luxe details, exaggerated asymmetrical cut lines, classic loose fit pleated silhouettes and bare chested coats, among other things. Adding trendsetting personality to the collection were the elaborate suit trimmings, adjoined to elevate the persona of each attire. Ahmed Ali Butt was the showstopper.

Sameer Karasu – High Street Savages:

Starting this summer with his debut collection titled “high street savages’ Sameer Karasu took inspiration from various element of fantasy, fiction, glamour, mythology, tragedy and drama. His keen interest towards console games, art films, theater and history allowed him to merge these elements into wearable pieces of art. Every garment represented the modern woman in his fantastical world of magic. Witches, warriors, angels and demons were portrayed through his pieces. His immaculate collection used intricate sewing techniques of haute couture, sharp silhouettes with the perfect blend of drapery and softness. Every garment was mathematically cut and stitched to perfection by dedicated seamstresses. He presented a fresh take on fashion where one could immerse themselves in high fashion. Black abstracts paired with pink patterns, sheer organza sleeves, snake embroidered blazers, peplum tops, elaborately chic sleeves and edgy fashion accessories elevated his pieces making the collection display very unique.

Zasimo – Spring/Summer

Zasimo is Pakistan’s new and unique online destination for the latest western branded high street fashion, sportswear and international brands, providing customers next day order fulfilment. During the show, Zasimo displayed few items from its Spring Summer 2019 ladies’ collections of Dorothy Perkins, QUIZ, Vero Moda, New Look which are just some of the exciting western brands that Zasimo will be offering to its customers online. Along with women’s wear, they have a full range of men’s fashion brands including QUIZ Man, Jack & Jones and Burton. Fully stocked with its range growing all the time and with new styles dropping each week, the collection display was a clear reflection of what to expect. Zara Noor Abbas and Asad Siddqui were the showstoppers for Zasimo.

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Hanah – Love Life Lego:

Hanah’s collection had a young vision, enticing designs, bold colors and each outfit celebrated laughter with sleek style. The pieces were all young at heart. ‘Love Life Lego’ was their first collection that presented an idea of building something new from scratch and bringing forth the perfect blend with manifold presentation. Bold outfits, playful designs, quirky and fun accessories, soft color palettes, sequined blazers, sheer flowy dresses all made fashion statements on the runway. The collection roared summer and spring with pops of neon paired with plains, classic silhouettes and colorful attires. It was surely a treat for the eyes.

Chapter 2 – Blending Time And Art Into Threads Of Time:

Inspired by the artisan and his craft, the 2019 Spring/Summer collection was spun around time, colour and balance. A labour of love, handwoven fabric is an art that requires time and patience. Time also colours the fabric of the collection: shades of dawn blended with those of dusk; shades of blue ranged from light sky blue to deep midnight; the bold colours of the sun were balanced by the white of the clouds. Daring contrasts vie with delicate fluidity. Color blocking, classic whites with pops of colors, pastel hues with contrasting golds were worn by the models as they strutted down the runway. The ensembles, all in handloom,came just in time for the blazing summer nights.

Sana Safinaz – Boheme Luxe:

Sana Safinaz presented Boheme Luxe, a bridal pret collection. This capsule was inspired by color palettes from Afghan carpets and rugs with references to Mughal art and architecture. BohemeLuxe reinterpreted traditional bridals and fused them with modern boho-chic for relaxed glamour and easy elegance. The cuts and silhouettes merged seamlessly with the variety of fabric, embellishments and thread work used, created the signature luxe of the Sana Safinaz bridal.

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Aquafina Rising Talent

As a commitment to develop future generation of designers, PFDC partnered with World Class Aquafina for the “The Rising Talent” segment which focuses on injecting new talent into the industry. The three young designers who debuted their collections, got a rousing reception from the very fashion savvy audience.

1. Hafsa Mahmood – Nuqta

Adhering to the fervency of an inquisitive perfectionist child with a sufi soul and a keen eye for the implicit and the unseen, coupled with a passionate drive to independently ferret out the sole starting point of everything and possibly the ‘Nuqta’ that Baba Bulleh Shah referred to, the collection was an ode to the inspiringjourney through finding and celebrating the Divine pivot’s existence, and incorporated ‘circle-based’ geometry and science. Fashion forward cuts and geometric patterns left the audience awe-struck.

2. Mahnoor Azam – Escape

Escape – a reality, defined as “the tendency to escape from quotidian. An indication to retreat from unpleasant realities through diversion or fantasy. The concept explained the journey to escape the inescapable. For how a thing, a habit, has the potential to shut the mind out of reality. Yet different for everyone. The collection was inspired by the behavior of water and how the experience of floating above its surface loosens the raveled mind.

3. Zeeshan Mohyuddin – Recursion

The collection ‘Recursion’ took its inspiration from the rule of geometry which revolved around the concept of basic single module; whenever rotated on a single pivot point with size variation created an illusion within the single module. Inspirational elements had been taken from the basic geometric shapes which were amalgamated with the light shadow concept from where the monochromatic color palette was extracted.

Saira * Shakira

Saira*Shakira for PFDC Sunsilk Fashion Week 2019 introduced ‘The Secret Garden’ which was an amalgamation of variety of crafts and ornamentation techniques using sequins and oodles of Brazilian embroidery. These westernisedoutfits were designed using antiquated aesthetics that evoked an aura of the wild and the free. All pieces from this collection were a creation straight out of the wildlife garden, unparalleled in terms of glamour, flora and uniqueness.

The House of Kamiar Rokni

The House of Kamiar Rokni introduced a diffusion collection. Best described as Neo-folk, the collection was a celebration of ethnicity within a traditional yet global narrative. The collection incorporated multiple traditional textiles and treatments using the ancient art of block printing, the hippie chic sensibility of tie & dye and the richly decorative fabric of brocade, he presented a collection that was unapologetically eastern, within a modern sensibility. From casual to luxury evening and formal wear, the collection had a range of soiree, dholki and mehndi wear and western outfits. Based in cottons, silks and organzas, the House of Kamiar Rokni’s diffusion line will be instantly available to order and buy online and at the studio.

PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.The teams that brought PSFW’19 together are Sadia Siddiqui of Mustang Productions as the show director, Talking Point as the PR management agency, Nabila as the hair and makeup stylist, Kamiar Rokni as the spokesperson for PFDC, Production 021 for backstage management, technical direction and event consultants, Red Communications for digital support, Rehan Babar as the red carpet host, Restart Branding Solutions for branding and logistics, Empact Activation Services for event architecture and safety, AI Solutions for crowd management and live stream, and Faisal Farooqui of Dragonfly as the photographer.

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