Dot Republic Media and Alchemists has announced the launch of “CreatorsOne Fitness”

WhatsApp Image 2020-06-25 at 12.44.42 PM

Karachi(Cliff News)Dot Republic Media, one of the biggest YouTube MCN (Multi-Channel Network) in the region, in collaboration with their talent partner Alchemists, has announced the launch of ‘CreatorsOne Fitness’, a first of its kind fitness platform in Pakistan.As the current situation continues to cause hindrance in the health and fitness regimes for people across Pakistan, the popularity of the digital fitness space has grown considerably over the past few months. According to Google’s What is Pakistan Searching For? report, the search interest for “health clubs” has increased by 1.5x and “fitness classes” by 189%. It has also seen a jump in “gym at home” searches by 125%, and “home workouts” by 80%. C1 Fitness is an all-in-one digital platform shaping the future of fitness, nutrition, and wellness of the Pakistani Audience lead by Pakistan’s finest fitness influencers and enthusiasts.Keeping the trends in mind, this platform is an intimate digital space that empowers and enables Pakistan’s top fitness creators and experts to follow their passion and inspire their audience to achieve their health and fitness goals. It will be providing access to unique and purposeful fitness and nutrition-related content to the viewers.The first set of teasers have already been released on the YouTube channel, and it would be marking its official launch with the first video slated for release on the 1st of July.

About Alchemists:

Established in 2018, Alchemists is a fully integrated talent agency representing a roster of clients that include influential as well as emerging talents. Alchemists has assisted in promoting the careers of top-quality talents, changing the face of celebrity PR & management in the country.

About CreatorsOne:

CreatorsOne is Region’s favorite platform for Independent Creators, working with independent creators and publishers, who love story telling through which they can connect with millions of viewers on the network. The platform helps Creators in all stages of content creation. 

Metro Pakistan and UniLever join hand to distribute free meals to Paramedics

METRO Unilever collage

Karachi(Cliff News)Covid-19 Pandemic has adversely impacted the lives of many across the world. During this difficult time, METRO Pakistan in collaboration with Unilever Pakistan distributed meal boxes to the frontline warriors, including doctors, nurses, and other medical support functions at various hospitals, fighting the war against the global pandemic.These frontline fighters have been putting their lives at risk day in and day out to save lives of people who have been impacted by the deadly virus. This initiative started at the beginning of this month and till date over 600 meal boxes have been distributed across three cities. However the aim still is to extend this activity on country level to facilitate as many health workers as possible.

About METRO:
METRO is a leading international wholesale company with food and non-food assortments that specializes on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 24 million customers. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. The company operates in 35 countries and employs more than 150,000 people worldwide including Pakistan.

Getz Pharma’s “Care for Heroes” initiative reaches Islamabad,Jhelum, Abbottabad and Muzaffarabad

Photo Release 2 - Getz Pharma’s ‘Care for Heroes’ initiative reaches Islamabad, Jhelum, Abbottabad, and Muzaffarabad to make clinics and wardsCovid 19 Safe - 24-06-2020

Islamabad(Cliff News)Committed to its mission of providing quality healthcare for the community at large, Getz Pharma has launched a “Care for Heroes” initiative to safeguard the healthcare providers of Pakistan who are working selflessly to combat the pandemic. Under the umbrella of this initiative, Getz Pharma has started a disinfection drive in northern Pakistan from 9th May 2020.Till date, a total of 122 patient wards in various hospitals and 620 doctor’s clinics in Islamabad, Jhelum, Mirpur, Chakwal, Abbottabad, Haripur, Mansehra and Muzaffarabad, have been disinfected using a WHO approved disinfecting material (CHEMGENE HLD4).Speaking about the initiative, Prof. Dr. Muhammad Umar (SI) – Vice-Chancellor, Rawalpindi Medical University (RMU), Rawalpindi said: “Getz Pharma is doing a commendable job, which throughthe fumigation of the Holy Family Hospital, Rawalpindi and The district Head Quarters Hospital to control the spread of corona, which is the need of time. The support for institutions is always appreciated, hope they will continue their services for patient care”Maj. Gen. (R) Azhar Mahmood Kayani (Chairman & Chief cardiologist, Medikay Cardiac Centre, Islamabad) said: “Excellent Contribution of Getz Pharma and a much-needed activity. Please keep it up and well done.”Prof. Muhammad Naeem Malik (Chairman and Head of Cardiology, Pakistan Institute of Medical Sciences (PIMS), Islamabad), while appreciating Getz Pharma’s efforts, said: “Thank you, Getz Pharma for the disinfection of my whole center as an initiative against the spread of Covid-19. I think it is a very positive step and Getz Pharma has played its part in the movement against this pandemic by also providing PPEs and other protective material to hospitals in the country. Well Done, Getz Pharma.”Getz Pharma has disinfected Pakistan Institute of Medical Sciences (PIMS) Islamabad, Poly Clinic Hospital Rawalpindi, Holy Family Hospital Rawalpindi, Benazir Bhutto Hospital Rawalpindi, District Healthquarter Rawalpindi, Rawalpindi Institute of Cardiology (RIC), Ayub Medical Complex (AMC) Abbottabad, Advance Liver & GI Centre, Medikay Hospital Islamabad and The Diabetes Center (TDC) Islamabad.Under its “Care for Heroes” initiative, Getz Pharma is disinfecting over 8000 clinics, 650 hospital wards and conducting free screening tests of more than 25,000 doctors across Pakistan. The company is also providing protective equipment such as masks, sanitizers and gloves and conducting free FDA approved antibody testing of over 25,000 doctors especially in isolation centers to ensure the safety of health care professionals fighting on the forefront to combat this pandemic.The company is also encouraging others in the private sector to help ease the government’s burden by stepping up to fight this pandemic together.

Quality Healthcare to be provided by Naya Nazimabad Ali Habib Medical Center



Karachi(Cliff News)Naya Nazimabad, carrying on its commitment to give back to Karachi’s progressive middle class is preparing for the forthcoming inauguration of Ali Habib Medical Centre. The center is a not-for-profit institution named in the honour of late Mr. Ali Habib – former Chairman, House of Habib.Mr. Ali Habib’s contribution to Pakistan and its economy remains unparalleled. He recently passed away in Karachi, leaving behind a great legacy. This medical center is a humble token of appreciation in recognition of his services. The Medical Centre located at Naya Nazimabad is scheduled to commence operations next month. It is designed to cater to the primary healthcare needs of the community, both within Naya Nazimabad and the densely populated areas in the surrounding.Ali Habib Medical Center will also provide specialized health consultation through consultant clinics and modern diagnostic facilities in a pleasant environment with well trained, dedicated staff. We believe the promotion of good health, disease prevention and management are essential to the wellbeing of residents in the area.Naya Nazimabad is an integrated housing scheme which focuses on healthy community living. It is the largest master-planned, gated residential development in Karachi and will house more than 30,000 families at its completion. It has the provision for all conceivable amenities, all within walking distance for its residents. A project of Javedan Corporation Limited, Naya Nazimabad is a self-contained city, conceptualized and developed with the vision of providing a peaceful community atmosphere and a healthy lifestyle.


High Dependency Unit to be established at Nishtar Hospital for COVID-19 patients


Karachi(Cliff News)As part of the PKR 1 billion Hussain Dawood Pledge, PKR 12 million has been committed to establish an Intensive Care Unit (ICU)-High Dependency Unit (HDU) at Nishtar Medical University & Hospital, Multan, to enhance COVID-19 patient care and facilities, in particular for the underprivileged sections of society.The project will be implemented and monitored by Strengthening Participatory Organization (SPO), a civil society organization with countrywide presence and outreach. Under the project, the financial assistance will be used to set up and operationalize a 16-bed, dedicated ICU-HDU facility with medical equipment.According to Sabrina Dawood, Chief Executive Officer of The Dawood Foundation, “The COVID-19 pandemic has highlighted the immediate need for improvement in our nationwide healthcare system – both in facilities as well as training. Through this contribution, we aim to build the capacity of Nishtar Hospital to deliver critical patient care and enable it to continue to serve the general population in the best possible manner.”Professor Dr. Mustafa Kamal Pasha, Vice Chancellor of Nishtar Medical University, added that, “As one of the oldest and most reputable medical institutions in Pakistan, Nishtar Hospital serves a large segment of population, especially from the underprivileged groups, across Punjab. The critical care facility being established with this financial support is need of the hour and will help save precious lives.”This initiative to enable improved patient care and facilities is part of the PKR 1 billion pledge made by Mr. Hussain Dawood, Chairman of Engro Corporation and Dawood Hercules Corporation. Under this pledge, the Group is supporting COVID-19 relief efforts in services, cash and kind on multiple fronts, including:

  • disease prevention, with a major focus on testing and diagnostics
  • protecting and enabling healthcare practitioners and other key workers, who are at the frontline of the fight against this pandemic
  • enabling patient care and facilities
  • bolstering livelihoods and sustenance of the most deserving in society.

NHSRC boosts voluntary blood donations in Pakistan with Facebook

Karachi(Cliff News)The coronavirus has put the lives of hundreds of thousands of people at risk across the world, not only due to the pandemic itself, but also for other health-related issues especially those that depend on a sustainable blood supply. People whose lives depend on regular transfusions are worried as voluntary blood donations began to deteriorate in Pakistan when coronavirus hit the country. Responding to this situation, The Pakistan Ministry of National Health Services, Regulation and Coordination (NHSRC) Safe Blood Transfusion Programme (SBTP) urged people to donate blood and contribute to a more sustainable blood supply for the country. “The global pandemic has been a reminder that it is more important than ever to accelerate voluntary blood donations across Pakistan. One of the ways to do it is to take advantage of Facebook’s Blood Donation feature where people can easily sign up to be a blood donor and encourage others to do the same. By taking one small step, together, we will be able to build a stable and safe supply of blood to address these needs and deliver life-changing impact to countless individuals and families across Pakistan,” said Dr Zafar Mirza, Special Assistant to the Prime Minister for Health.Since Facebook launched it’s Blood Donations feature two years ago, over five million people in Pakistan have signed up as voluntary blood donors, to date. In April alone, the social media platform has had over 100,000 active registered blood donors. These donors have either set a reminder or called a blood bank indicating intent to donate. We know that when donors have information and opportunities to give, they step up to help. Coronavirus has led to blood shortages around the world, including in Pakistan, due to shelter in place orders limiting the ability for people to donate. Blood Donations on Facebook shows people opportunities to donate, including requests from blood donors and blood banks. We believe access to safe blood is a matter of life and together we can create a sustainable blood supply for the country,” said Sarim Aziz, Head of Public Policy, Pakistan. The Safe Blood Transfusion Programme (SBTP) partnership with Facebook.The Safe Blood Transfusion Programme launched a pilot of Facebook’s Blood Donations feature in five hospital blood banks in major cities in Pakistan. Over the course of six months, each pilot blood bank implemented a donor questionnaire and tracked key metrics such as registrations, phone calls, visits and donations. The results not only demonstrated the efficacy of the tool in increasing voluntary donations, but also provided SBTP with insights on how to maximize donor outreach.“Facebook has provided Pakistan with an effective blood donation feature that is helping bring a paradigm shift from reliance on family replacement donations to 100% regular voluntary donations,” said Dr. Hasan Abbas Zaheer, Former National Coordinator, Safe Blood Transfusion Programme Government of Pakistan

The SBTP was able to increase voluntary blood donations and contribute to a more sustainable blood supply by using Facebook to raise awareness and tell people where and when they can donate blood. Facebook has therefore proved a very efficient and effective tool with tremendous potential to target larger audiences.
To date, over five million people in Pakistan have registered to donate blood. Results from a pilot program with 5 regional blood banks showed that 3 out of 5 of those blood banks received over 50% of their voluntary donations directly from Facebook.3 out of 5 blood banks received over 50% of their voluntary blood donations directly from Facebook.One of these blood banks is Bahawalpur Regional Blood Centre (RBC) in Punjab Province. Facebook significantly boosted the organization’s organic reach so they could access and engage an audience far larger than before. Facilitating blood donations through Facebook also proved very effective at recruiting voluntary blood donors, and the method was much faster and more cost-efficient than other ways of traditional advertising. By utilizing the Facebook Blood Donations feature, voluntary blood donations doubled and they now receive 58%[SM2]  of their monthly blood supply directly from Facebook donors.BBahawalpurRBC receives 58% of their monthly blood supply directly from Facebook donors.Based on the success of the pilot, centers nationwide are now using Facebook Blood Donations. The SBTP-Facebook partnership has boosted national efforts to promote voluntary blood donations, raised awareness about blood safety, and increased overall community engagement. As a result, the SBTP modified their national strategy for donor mobilization to include social media as an effective way to help fulfill the country’s need for blood donations. The SBTP now views social media as playing a key role in shifting the paradigm from reliance on family replacement donations to 100% regular voluntary donations.“When we partnered with Facebook, we were stunned to see the kind of social good that we can do through this platform. Our team members have now started seeing social media as a potential tool that can be used to support health systems and community,” said Zahid Qazi, Manager of Blood Mobilization, Bahawalpur Regional Blood Centre.


Getz Pharma’s “Care for Heroes” covers Lahore,Faisalabad and Multan

Getz Pharma Photo Release 3- Getz Pharma’s ‘Care for Heroes’ initiative (June 12, 2020)

Lahore(Cliff News)Getz Pharma, concerned at the increasing Covid-19 cases and committed to its mission of providing quality healthcare for the community at large, initiated the national ‘Care for Heroes’ campaign to protect the frontline health workers.  The Punjab disinfection drive was started from 30th April, 2020 to disinfect hospitals and doctors’ clinics in Lahore, Gujranwala, Sialkot, Faisalabad, Sahiwal, Multan and Rahim Yar Khan using a WHO approved disinfecting material CHEMGENE HLD4.Encouraging the private sector to help ease the government’s burden, Vice Chancellor, University of Health Sciences Lahore Prof. Dr. Javed Akram said “We at University of Health Sciences and Pakistan Society of Internal Medicine thank Getz Pharma for caring for the healthcare community during this time of crisis. Disinfection of our clinics and hospitals, provision of PPEs, masks and antibody testing’s are major steps taken by Getz Pharma for our personal protection, and for that, we are deeply grateful”.The company successfully disinfected a total of 325 wards and 3,137 clinics in upper and lower Punjab, till 2nd June, 2020. The disinfected hospitals in Lahore include Punjab Institute of Cardiology, Jinnah Hospital, Mayo Hospital, Services Hospital, Lahore General Hospital, Shaikh Zayed Hospital, Ganga Ram Hospital, Gulab Devi Hospital, Children Hospital, Lady Willingdon Hospital, Lady Aitchison Hospital, and Fatima Memorial Hospital. While in Multan and in other parts of Punjab Getz Pharma successfully disinfected Nishtar Hospital, Shaikh Zayed Hospital, Rahim Yar Khan, District Headquarter Hospital, Gujranwala and District Headquarter Hospital, Sialkot.Under its “Care for Heroes” initiative, Getz Pharma is aiming to disinfect over 8,000 clinics, 650 wards and to conduct free FDA approved antibody testing of more than 25,000 doctors across Pakistan. Placing prime importance on the safety of health care providers, Getz Pharma is also providing personal protective equipment (PPEs), masks, sanitizers and gloves for the heroes fighting at the forefront to combat this pandemic.

Getz Pharma:

Getz Pharma is Pakistan’s leading pharmaceutical company with operations in over 25 countries. It is the only company whose manufacturing facility is pre-qualified and approved by the World Health Organization, Geneva as well as member countries of PIC/S. Getz Pharma is the largest investor and the highest taxpayer in the pharmaceutical sector of Pakistan, and 33rd highest taxpayer of Pakistan. It is also the highest exporter of pharmaceutical products and has received the Federation of Pakistan Chambers of Commerce & Industry (FPCCI) Export Trophy from the President and Prime Minister of Pakistan for 14 consecutive years.

Shanghai Electric provides food supplies to needy Thar villagers

Karachi(Cliff News)The COVID-19 pandemic has affected the lives of millions of people globally and the worst-hit are the under-privileged, who are now also faced with the looming threat of food shortages.In Pakistan, too, this is one of the major causes of concern for the authorities especially in remote areas like the desert region of Thar in Sindh.To play its role, Shanghai Electric Group, the world’s leading manufacturer and supplier of power generation and industrial equipment, has been providing regular food supplies to households living in villages located around its coal mining plant and power plant in Thar.Sino Sindh Resource (Pvt) Ltd and Shanghai Electric Engineering Consulting Company, with its branch office in Karachi, carried out the third stage of the provision of food supplies to around 800 households in villages located in area where the Thar Block-1 Integrated Coal Mine-Power project is located.“We are doing our best to help the community in this time of need,” said Mr Wang Xiao Fan, Company Chairman of SSRL and Shanghai Electric Engineering Consulting Company Pakistan Branch.The food packages provided to the villagers included all basic necessities including rice, floor, cooking oil, sugar, tea, etc. and were handed over to the villagers regularly throughout Ramazan.Since 1993, Shanghai Electric has provided electricity infrastructure services in Pakistan, and has a rich history of cooperation and friendship.SSRL was incorporated in Pakistan in 2011 as an overseas subsidiary controlled by Shanghai Electric (group) Corporation, specialising in coal mining. It belongs to the integrated coal and electricity project in block 1 of Thar coalfield, which includes the construction and operation of an open-pit coal mine with an annual output of 7.8 million tons and a 2X660MW supercritical lignite power station. It is a priority project of China-Pakistan Economic Corridor (CPEC).


Needy villagers in Thar receive ration bags from representatives of Shanghai Electric. The company has been distributing necessary food items to 800 households in the area since the start of the Covid-19 pandemic.

Nestle donating half a million glasses of milk to fight Covid-19

Lahore(Cliff News)In the wake of COVID-19, Nestlé Pakistan will be donating half a million glasses of milk in collaboration with dairy industry partners Tetra Pak Pakistan, Bulleh Shah Packaging Pvt Ltd, Interloop Ltd & Interloop Holdings, Sheikh Noor-Ud-Din & Sons Pvt Ltd and Texo Poly Industries Pvt Ltd.The support is part of Nestlé Pakistan’s earlier commitment of 100 million rupees worth of nutritious products in the national response to COVID-19 pandemic.Talking about the initiative, Jason Avancena, Business Executive Officer, Dairy, Nestlé Pakistan said, “We will be providing NESTLÉ MILKPAK to food delivery organizations serving vulnerable communities to meet their nutritional needs. NESTLÉ MILKPAK will be part of the ration bags being distributed to these communities by government departments and non-government organizations.”

Jorge Montero, Managing Director of Tetra Pak Pakistan said, “This donation perfectly echoes Tetra Pak’s vision of making food safe and available, everywhere.”“Bulleh Shah Packaging through Packages Foundation is pleased to partner with Nestlé, committing packaging of 500,000 packets of NESTLÉ MILKPAK 250ml in corrugated trays for free distribution to beneficiaries. Together we can make a difference in creating a better tomorrow,” said a spokesperson of Bulleh Shah Packaging Pvt. Ltd.Highlighting the efforts undertaken, Musadaq Zulqarnain, Chairman Interloop Limited & Interloop Holdings said, “As a responsible corporate, Interloop group has taken multiple initiatives to support the underprivileged communities during COVID-19 pandemic.” He added, “As part of the partnership with Nestlé Pakistan, Interloop Welfare Trust has donated 50,000 liters of milk for people in need.”Meanwhile, Farhaj Sarwar, Director Sheikh Noor-Ud-Din & Sons Pvt. Ltd. (HSNDS) said, “During these unprecedented times, HSNDS provides 10,000 liters of pure milk to Nestlé so they can distribute to community. We also provided almost 12,000 face masks to Punjab Police to keep the front-line heroes safe in these critical times.”Emphasising on how important the availability of food was for those in need, Usman Malik, Director Texo Poly Industries Pvt. Ltd. stressed, “This pandemic has defined the difference between essential and non-essential, food is essential and there are many who are in need of it.”Waqar Ahmad, Head of Corporate Affairs, Nestlé Pakistan added, “At Nestlé, we care deeply for people and for the communities in which we operate, and we believe we have an essential role to play during the COVID-19 crisis.”Nestlé Pakistan is working tirelessly to ensure that much-needed food and beverage products are available for our consumers across Pakistan, in commitment to the strategic roadmap laid out by Prime Minister Imran Khan and respective provincial leaderships.

About Nestlé

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives.


Serving Hands Organization distributed bulk quantity of PPE kits

Karachi (Cliff News)In continuation to the Covid-19 self protection program of Serving Hands Organization their COVID-19 team distributed bulk quantity of PPE kits, sanitizers, gloves,masks to the doctors, nurses and paramedics of Abbasi Shaheed Hospital and Karachi Institute of Heart Diseases. President Serving Hands Dr Sikandar said we just can not leave our Frontline soldiers alone we have to save them so they can save the patients and the nation. Senior Vice President Syed Ibne Hassan and Finance secretary Mr Masood Zaidi of SHO appreciated Dr Ramsha Farid, Mohammad Saeed for their valuable services they said we salute our brave doctors and nurses who are fighting Corona virus without safety kits we will Inshaallah provide them PPE kits, masks, gloves and sanitizers continuously.Dr Sikandar also thanked Mr. Yasir Hashmi & Mr Ashar Ansari(usa) for providing PPE kits to Doctors, Nurses and Paramedical Staff.