EBM founder Khawar Masood wins the AFFA Award at AdAsia2019

EBM English Picture

Lahore(Cliff News)Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in orchestrating AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.


EBM launches repositioning campaign for Peek Freans Sooper


Karachi(Cliff News)Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

Muhammad Abid won EBM-Peek Freans Pakistan Open Tennis Championship

Winners of 3rd EBM-Peek Freans Pakistan Open Tennis Championship

Lahore(Cliff News)Pakistan’s leading biscuit manufacturer, EBM, makers of Peek Freans- sponsored the third iteration of the EBM-Peek Freans Pakistan Open Tennis Championship this year. Organized by the Punjab Lawn Tennis Association (PLTA), the championship was run from the 21st – 27th October, 2018. This first-of-its kind open tennis championship, included matches for all ages. The winner of Under-10 and Under-12 tournament was Hamza Roman. Boys U14 trophy was given to Sami Zeb for singles and doubles to Sami Zeb and Hamid Israr.While M. Shoaib received the trophy in the Under 18 category. Muhammad Abid won the trophy for Men’s Singles ; whereas the winners for Men’s doubles were Aqeel Khan and Shahzad Khan. Ushna Sohail bagged the trophy for Women’s Singles and the trophy for Senior’s doubles 40 plus was presented to Maj Adnan and Talha Waheed. Senior Men Doubles 45 Plus winners were Rashid Malik and Fayyaz Khan.Seniors 60 Plus trophies were presented to Zahid Zafar and Dr Naveed.Speaking at championship, Shahzain Munir, Director EBM said, “EBM – As the makers of Peek Freans we are happy to be a part of an event of such importance, and are proud to be consistent supporters of sports since the dawn of this company. We hope this tournament gives tennis players a chance to showcase their skills, and also take their game to the next level. We are optimistic about this event and its contribution to the development of world class athletes to represent our country in future tennis tournaments worldwide.”EBM pioneered the concept of sports sponsorships in Pakistan by being the first corporate entity to sponsor live satellite telecasts of international sporting events such as Mohammed Ali’s now iconic boxing matches with George Foreman and Joe Frazier in 1974. EBM was also a partner in The World Football Cup that took place in Munich in 1973, and the 1973 Wimbledon Finals. EBM’s continued patronage of sports demonstrates its unrelenting enthusiasm for the promotion of sports and sportsmanship in Pakistan.

Winners of 3rd EBM-Peek Freans Pakistan Open Tennis Championship (1)

“Sooper Hai Pakistan Ka Junoon” is back with the biggest surprise of the Year

Peek Freans Sooper announces Junoon's live concert

Karachi(Cliff News)Peek Freans Sooper is bringing the legendary Sufi Rock band Junoon back once again but this time in a live concert that is slated to be held this December to give an exciting new chapter to “Sooper Hai Pakistan Ka Junoon”.As pioneers of Sufi Rock in Pakistan, Junoon in its 14-years of existence recorded more than half a dozen albums together. After their album “Talaash”, their popularity sky rocketed, until the band came to a complete halt in 2009.Peek Freans Sooper ignited the spirits of Junoon fans and initiated “Sooper Hai Pakistan Ka Junoon” campaign on Independence Day 2018. The band reunited after 13 long years and took the digital world by storm with the reprised version of their song “Khudi”. Peek Freans Sooper is now planning the biggest musical event of the decade for all the fans of Junoon with Junoon’s power-packed performance and spellbinding music.

About EBM:

English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry, and a dominant market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

Asadullah smashes 160 in 9th PVCA/EBM Inter-School Cricket Tournament  

Karachi(Cliff News)Wicketkeeper opener Asadullah’s century and left-arm spinner K M Hafeez’s five-wicket haul powered New Standard Secondary School to a stunning 259-run victory over Hira Foundation School in the Group C match of the ninth edition of the 9th PVCA/EBM Inter-School Cricket Tournament 2018 here at the Asghar Ali Shah Stadium while Kamran Public School whipped Superior Educational Academy by eight wickets in a Group B fixture at the Eastern Star Cricket Ground.The tournament is being organized by the Pakistan Veterans Cricket Association (PVCA) and sponsored by EBM Makers of Peek Freans.Asadullah, declared Man of the Match, smashed a couple of sixes and 18 fours in his magnificent knock of 160 coming from 130 balls. Haider Zaman (34 off 33 balls) and skipper K M Hafeez (29 off 32 balls) lent him admirable support as New Standard Secondary School, batting first after winning the toss, posted a staggering total of 328 for six in the allotted 40 overs.The contribution of 50 sundries, containing as many as 44 wides, also contributed in boosting their score. As the bowlers of Hira Foundation School came for severe punishment, Medium-pacer Usman Maqbool was the most economical bowling giving away 38 runs in eight overs while Azan Ahmed, also a medium-pacer, picked up a couple of wickets for 60 runs.Chasing a formidable of 329 in 40 overs, Hira Foundation School wilted under the scoreboard pressure and the whole team was bundled out for 69 in 28.5 overs and more than half of them (35) came in the form of extras.K M Hafeez, with left-arm spin, returned the dream figures of five for five off eight overs, four of which were maidens. Medium-pacer Muhammad Shiraz (3-23) and off-spinner Uzaifa Shaikh (2-3) shared the remaining wickets.In the other match, Superior Educational Academy’s skipper, Zunair Ali Khan, won the toss and decided to bat first but his team was unable to make the most of it and they were bowled out for 92 in 32.1 overs with only opener Shameer Ali (31 off 53 balls) and Usman Mansuri (21 off 30 balls) could enter double figures.The innings was rocked by the Kamran Public School’s spin trio of Abdullah Ashfaq (3-17), Hasan Jafri (2-13) and Rashid Ghani (2-16).
.Set to score 93 in 40 overs, Kamran Public School needed only seven overs to complete the job, losing only a couple of wickets in the bargain.Captain Hasan Jafri, who opened the innings, led the victory charge as he hammered one six and 10 fours in his whirlwind 52 off 22 balls. He was adjudged Man of the Match after Mouzair Ali Khan had finished the job in style, striking three boundaries in his unbeaten 16 off nine deliveries.

Peek Freans Chocolicious showcases the real spirit of Football in Pakistan with “Dhak Dhak Goal”

[Press Release] Peek Freans Chocolicious Showcases the Real Spirit of Football in Pakistan with Dhak Dhak Goal (2)

Karachi(Cliff News)One of Pakistan’s most renowned brands for the youth, Peek Freans Chocolicious, recently launched its anthem for the football World Cup titled “Dhak Dhak Goal”. An upbeat soundtrack that’s full of passion for the game, ‘Dhak Dhak Goal’ shows the rising talent for football and the various ways in which it is celebrated in Pakistan.Through the video, Peek FreansChocolicious provides a true flavor of how the game is perceived across Pakistan and how it connects with the fans. Footballers from every corner of the nation are shown playing the game with great love and passion, thus reinforcing the image of football as a game that was born on the streets and which belongs to the people.Since it’s inception, the company’s emphasis has always been on the need to experiment with unique concepts and find ways to help connect with its target market. Through this anthem, its highly successful biscuit brand, Peek FreansChocolicious, has shown that football is less about the flair and flamboyance normally associated with high profile games and more about the sheer enthusiasm and zeal that people have for the game. It is about bonding across social, ethnic and sectarian classes of society and understanding the true meaning of sportsmanship.Due to its extremely genuine and heartfelt message, Peek FreansChocolicious shows how deeply ingrained football is and how many are able to relate to the excitement associated with the game and displayed by the brand.Chocolicious’ anthem has created such a a high energy and adrenaline fuelledatmosphere for fans of the game, along with amplifying the excitement for the upcoming FIFA World Cup matches that it has hit a record of over 2 million views on social media within a day of its launch.While speaking to the press about the anthem, Ayesha Janjua, EBM Head of Marketing, said, “Football is a very popular sport globally and Pakistan possesses immense talent for this sport. Through this anthem, EBM has presented the true spirit of football in Pakistan.”

EBM Profile:

“With a legacy that spans over 50 years of quality baking, EBM has solidified its position as one of Pakistan’s largest food companies with a market share of nearly 51%. Throughout its tenure, EBM has produced products that are in accordance with international standards of quality and hygiene and which provide quality taste with nutritional value. The success of EBM over the last five decades has only been possible due to the efforts of its team and its ability to connect and fully satisfy customer needs. In every bite lies the rich history of perseverance and hard work, which has been essential to its journey towards baking excellence. As a result, EBM continues to live by its cultural ethos – nourishing lives, hearts and communities.

[Press Release] Peek Freans Chocolicious Showcases the Real Spirit of Football in Pakistan with Dhak Dhak Goal

English Biscuit Manufacturer Steps into a new food category with the launch of “Peek Freans Cake Up”

Pakistan's Leading Biscuit Manufacturer EBM Steps Into a New Food Category With the Launch of Peek Freans Cake Up (2)

Karachi(Cliff News)Peek Freans’ iconic Pied Piper has become a household name over the years. After almost five decades, several best-selling products and millions of satisfied cravings, Pakistan’s leading biscuit manufacturer, English Biscuit Manufacturers (Private) Limited steps into a new food category as they launch their latest brand ‘Peek Freans Cake Up’ – a centre-filled wholesome cupcake range with real goodness inside.Peek Freans Cake Up comes in four realand diverse flavours; Chocolate, Strawberry, Caramel and Double Chocolate. These deliciously soft, moist and fresh cupcakes come with a twist — a luscious centre-filled surprise comprising of real fillings of strawberry pulp, caramel and cocoa.At this occasion, Dr Zeelaf Munir, Managing Director and CEO of EBM, said “for over 50 years we have served the nation by giving them nutritious wholesome biscuits. Keeping in line with this endeavor and the spirit of innovation that we firmly believe in, we are bringing another wholesome, delectable treat for our loyal consumers; a fresh and moist cupcake brand, bursting with real flavours.Ayesha Janjua, Head of Marketing said, “Real ingredients lead to real taste – the universal truth that lies at the heart of our unique and freshly baked cupcakes. Therefore our brand message, “real goodness inside” champions the use of real and fine ingredients and takes Peek Freans Cake Up a step ahead. The product will not only appeal to children but will also strike a chord with parents who are looking for healthier food options. The brand also talks about the importance of spending real time with loved ones. Just as real ingredients help you truly savor the taste, real moments with your loved ones enrich your life – the key message the brand wants to share in its upcoming campaigns.Peek Freans Cake Up is now available nationwide, making it much easier to get your cupcake cravings met. So grab a Cake Up and spend some quality time with your friends and family.

About EBM
English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry, and a dominating market leader, EBM continues to innovate on each front: product, quality, and communication.

Pakistan's Leading Biscuit Manufacturer EBM Steps Into a New Food Category With the Launch of Peek Freans Cake Up