Fakhr-e-Alam presents his book to President of Pakistan

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Islamabad(Cliff News)In commemoration of the first anniversary of Mission Parwaaz, our National Hero Fakhr-e-Alam announces the release of his book ‘Mission Parwaaz – Fakhr-e-Alam Making History’ by presenting it to the President of Pakistan. The book encapsulates Alam’s historic journey of circumnavigating the globe in 23 days with Mission Parwaaz. As part of the 1-year anniversary, Fakhr-e-Alam presented the book in Islamabad to the President of Pakistan, Dr. Arif Alvi and DG ISPR General Asif Ghafoor. Alam will also be signing books in Lahore between 11th and 12th November. The book launch announcement was made after the teaser release of the documentary ‘Mission Parwaaz.’The historic journey of Mission Parwaaz was not only a groundbreaking National achievement for Pakistan but also marked Pakistan’s first successful circumnavigation of the globe in any mode of transportation. The documentary ‘Mission Parwaaz’ will be aired on Pakistan’s state-owned broadcaster – Pakistan Television (PTV) on 9th November, as recognition and celebration of this extraordinary historical achievement by a Pakistani.Commenting on the 1-year anniversary of Mission Parwaaz, Fakhr-e-Alam says, “I have always been proud to be a Pakistani. I undertake things to make my country proud. Mission Parwaaz, a global circumnavigation was a once in a life time adventure very few people get to do. I hope to see more Pakistanis to undertake such an endeavor. I can’t wait for a Pakistani woman pilot to circumnavigate the planet. Pakistanis have the talent, ability and the heart to do extra ordinary things. My next focus is space travel. I hope I can carry the Pakistani flag into space. Need all your prayers.”The epic 23-day journey started on October 10th, 2018 from St. Pete-Clearwater International Airport, Tampa Florida, USA, flying the ‘Pilatus PC 12NG’ single-engine turboprop aircraft, stopping by at 36 airports while flying over 106 countries across the world in only 23 days. Alam made his first stopover in Boston, flew to Canadian Airbase in Goosebay, Canada, making further brief pit stops in Greenland, Iceland, United Kingdom, Egypt, Bahrain, Dubai, Karachi, Islamabad, Lahore, Dhaka, Bangkok, Singapore, Jakarta, Australia, Philippines, Taiwan, South Japan, North Japan, the Pacific Bay, Russia, Alaska, British Colombia, Colorado, Houston, and lastly safely flying back to Clearwater Airpark, Tampa Florida on November 3rd, 2018.Upon completing the historic journey, the last video message recorded by Alam said, “Pakistan, news from Florida, Mission Parwaaz, Mission accomplished. Thousands of nautical miles, hundreds of hours, 36 airports, flying over 106 countries, 23 days and one big dream for one big nation. Pakistan congratulations, we are now in the history books of aviation.”Fakhr-e-Alam will be launching his book in Karachi on 14th November, more details will be disclosed at a later date. The book will soon be available at select retailers across the nation.

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Ameena Saiyid and Asif Farrukhi announce the Adab Festival Pakistan programme,highlights and attractions

adabfest (photo release)

Karachi(Cliff News)“Adab Festival Pakistan (Adab Fest), opening at 315 pm on 1 February 2019, is a tapestry of literature and culture that will promote and nurture talent in writing, research, music, art, dance, theatre, etc. We want to make this a movement throughout Pakistan and get other people to organize their own festivals, and we will try to help them do so in whatever way we can” These thoughts were expressed by Ameena Saiyid OBE, SI, Chevalier des Ordres des Arts et des Lettres, Founder and Director Adab Festival Pakistan, at a press conference at the Karachi Press Club today. The Adab Fest will be held on 1, 2, 3 February 2019 at the Sindh Governor House Karachi, the historic location where Quaid-e-Azam Mohammad Ali Jinnah took his oath as Governor General on 14 August 1947, and where he lived and died. Entrance will be from the main gate on Aiwan e Sadar road. On most days entrance into the Governor House is not allowed except for Sundays when it is open to the public, but for Adab Fest the Governor House will be open to the public for from 2 pm to 9 pm on Friday, 1 February, and from 11 am to 9 pm on Saturday and Sunday, 2 and 3 February.Ameena said that they had rented the YMCA across the street to ensure plentiful parking for those coming in cars, and that Careem will be offering 15% discount off their fares to a maximum of Rs 80 per ride, to anyone using the promotional code AdabFest to come and go from Adab Fest.Ameena Saiyid said that in addition to building strong linkages with academia including LUMS, Habib University, and IOBM. Adab Fest’s programme also encourages youth reading, (a book culture), youth imagination, and achievements, through, for example, a session on P. G. Wodehouse, a film screening about young women mountain-climbers (the Unknown Mountaineers), a student-run session on Umera Ahmed, the launch of Shazaf Haider’s a Firefly in the Dark and Oborne’s cricket book, a session on media literacy, among others. The audience will experience literature in diverse Pakistani languages, book launches, talks, interviews, discussions, mushairah, a book fair, music, dance, theatre, comedy/satire, and film.  Over 140 Pakistani and international authors, artists, intellectuals, and media personalities will participate. An audience of around 100,000 is expected to celebrate not just ideas, debate and creativity but also community and public space.In his comments, Founder & Director of Adab Fest Asif Farrukhi emphasized the inclusive nature of the event and the broad scope, covering many languages, several forms of writing through celebrating the established writers and highlighting new publications to be launched during the programme. He said that “the voice of the writer, the poet, the intellectual is becoming increasingly marginalized and through such festivals this voice can be brought back to the mainstream. Important literary trends and social issues will come up for discussion offering a feast of intellectual delights”.On Getz Pharma’s partnership as the Lead Sponsor of AdabFest, CEO Getz Pharma Khalid Mehmood said “Literature and heritage is the soul of any nation. Ameena sahiba and Asif Sahab have done a great service to this nation by founding these literary festivals. As one of our main CSR areas, we encourage these events because they go a long way in building a more tolerant, well informed and educated country.” The ‘Adab Festival Pakistan Getz Pharma Fiction Prize’ long and short lists were also announced at the press conference. The long-list includes A. K. Asif (Hell ! No Saints in Paradise), Bina Shah (Before She Sleeps), Kamila Shamsie (Home Fire), Mohammed Hanif (Red Birds), Osama Siddique (Snuffing out the Moon), Sadia Abbas (The Empty Room), Sheheryar Sheikh (The Still Point for the Turning World), Sabyn Javeri (Nobody Killed Her), Zarrar Said (Pureland). The short-list includes Bina Shah, Kamila Shamsie, Mohammed Hanif, and Zarrar Said.The organizers have issued a statement that they are no longer using the name ‘Pakistan Literature Festival’ because Oxford University Press filed legal proceedings against them temporarily restraining them from using this name for such a festival. They are rigorously contesting such legal proceedings but since there is no legal restraint against holding literature festivals, they have decided to hold it in the name of the  Adab Festival Pakistan (Adab Fest).Inauguration keynote speakers are Dr Ishrat Husain, Arfa Zehra, and Dr Vali Nasr.  Closing keynote speakers are Ahmed Rashid, Haseena Moeen, and Peter Oborne. Over 140 speakers will be participating at the AdabFest including Mustansar Husain Tarrar, Iftikhar Arif, Kishwar Naheed, Mohammed Hanif, Zehra Nigah, H M Naqvi, Raza Rumi, Harris Khalique, Fawzia Afzal-Khan, Baela Raza Jamil, Kamran Asdar Ali, Tariq Khosa, Javed Jabbar, Attiya Dawood, Hameed Haroon, Salim Raza, Nadeem Husain, Peter Pannke, Stefan Weidner, Craig Murray, Richard Heller, Ian Vaughan-Arbuckle, Nasim Zehra, Yaqoob Bangash, Nimra Bucha,  Maniza Naqvi, and Zarrar Khuhro.

Nestle hosted the launch of Book “A Story of Milk in Pakistan”

Karachi (Cliff News)Nestlé Pakistan hosted the launch of a book, narrating the story of milk in the country, Drop of the Divine: A Story of Milk in Pakistan. Developed by Markings Publishing, it is a beautifully photographed book that shines the spotlight on the history and journey of the packaged milk sector in the country.Pakistan is the fourth largest milk producing country in the world, with dairy and livestock’s contribution to the national GDP at a staggering 11%. It’s little wonder then that the constantly evolving and prolific dairy sector which has been through monumental changes since the birth of the nation.As mentioned in the dairy book, since independence most of the Pakistan population lived in rural areas. Households tended cattle and produced raw milk for their own consumption. Over the years, as, Pakistan experienced a great surge of urbanization, farmers became more enterprising distributing milk in densely populated areas with the help of mobile milk collectors (dodhis). During the early 80s, the Government of Pakistan introduced favorable policies to fuel growth of the dairy and packaged milk industry. Following this, in 1988, Nestlé partnered with MILKPAK Limited to revolutionize the dairy industry in liquid and powder milk as we know it today.Nestlé Pakistan currently stands as the leading food and beverage Company with an extensive dairy product portfolio of liquid and powder milk that has continued to enhance the lives of Pakistanis for over 30 years. Commenting on the significance of the packaged dairy industry, Bruno Olierhoek, CEO Nestlé Pakistan said, “Apart from tracing the dairy trail and the packaged milk industry in Pakistan, the coffee table book also features insight from those associated with the country’s dairy sector over the years. We hope this book goes a long-way in adding to readers’ knowledge of the evolution of packaged milk, both liquid and powder in Pakistan”.Kiran Aman, CEO of Markings, said, “Working on a book about milk for Nestlé was totally characteristic of Markings Publishing, solely because I know it has never been done before in Pakistan. It showcases the growth of packaged milk in dairy sector, the potential we have, and the room for so much more to happen in future.”We often take for granted where packaged milk comes from and how it reaches us; therefore, Drops of the Divine: A Story of Milk in Pakistan takes us behind the scenes and uncovers the entire journey from the cow to the consumer.