SHERDIL to be released internationally on April 12th by Zashko Films

International Poster

Karachi(Cliff News)The patriotic film, SHERDIL, which was released all over Pakistan on Resolution Day, created a lot of buzz and was highly appreciated by the masses. Post Indo-Pak tension, the storyline of the movie was quite relatable with the current situation of the country.The film highlights a life of a pilot played by Mikaal Zulfiqar, and how he learns the significance of duty, honour and love for one’s country.
The latest development is that the film is all set to be released on April 12th, written and produced by Col Nomaan Khan, and directed by Azfar Jafri (of ‘Parchi’ and ‘Janaan’ fame), ‘Sher Dil’ is set in the backdrop of the Pakistan Air Force (PAF). The film will be released in the UK, US, Canada, UAE, and Scandinavian countries by Zashko films as the official distributor, which is an international film distribution company owned by Actor Producer Shayan Khan (Na Band Na Baraati), while Exxodous Pictures as executive producers for UK, USA, and Canada and is expected to bring more business to the Pakistani cinema worldwide, after doing a business of 80 million on box offices locally.
Model turned actor, Mikaal Zulifqar is on cloud nine enjoying all the praising and appreciation by the public and critics. The lead actor of the film, took to his Instagram and thanked everyone who has watched the film and are planning to watch. “Thank you Pakistan for your amazing response. Sherdil becomes the highest opening and highest opening weekend film of 2019. These figures are more than amazing for a Pakistan only release and it is definitely among top 5 [Pakistani] films of all times,” he wrote.
The film also stars Armeena Rana Khan, Hassan Niazi and Sabeeka Imam in pivotal roles. After winning hearts of Pakistani audience, Sherdil is all set to conquer international market as well.

Cinepax and McDonald’s announce valueable partnership for customers

Maryam El Bacha and Raza Ali (Marketing Director of McDonalds) (2)

Lahore(Cliff News)CinepaxCinemas and McDonald’s announced a new joint collaboration that is to begin in this week.The partnership will pair a 40% percent discount for all Cinepax loyalists at all Cinepax Cinemas and Mcdonald’s food chains. McDonalds deal for Cinepaxcustomers includes a 40% discount on McCrispy Burger, a McChicken Burger and two regular drinks deal. Whereas, McDonalds customers will enjoy a 40% off on all movie tickets, silver category from Monday through Thursday. While the length of the agreement is for a month, it may be extended if both the brands agree mutually.Marketing team at Cinepax Cinemas, while speaking to the media about this venture said,’’We are constantly on the look-out to make things exciting for our customers and this is another token of appreciation from us to all the people and for the love that we receive from all over Pakistan.”Cinepax aims to Pakistan is to ensure that we WOW our guests by delivering a state of the art entertainment experience and service excellence together. Cinepax’s Vision to be the most favouriteentertainment company in Pakistan.Cinepax Limited is looking to continue its expansion across Pakistan with more screens, play areas/amusements and Family Entertainment Centres and many more exciting collaborations.

About Cinepax Cinemas:

Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujrat and Hyderabad having a total of 7400 seats nationwide.


Sound Diaries launch music video of “Ho Mian” by Natasha Baig and Karim Barolia


Karachi(Cliff News)Sound Diaries, a journey of Karim Barolia and Aamish Hussain exploring beauty of Pakistan through Sound. Sound Diaries brings its second video of the song “Ho Mian” featuring Natasha Baig with stunning audio and visual presentation of exploring pathways and connections of being one with God, the journey of self-realization and of finding God within us and showcasing exquisite landmarks and heritage sites by filming “Ho Mian” at Kalan Kot Fort, Haleji Lake and Shah Jahan Mosque in Thatta, Sindh.Karim Barolia, music producer and co-director of video of the song “Ho Mian” came up with the concept from his real life journey. The video starts with Karim on a journey of self-exploration trying to find the connection with God, he is traveling and exploring through the beauty of Sindh where Natasha Baig is subliminally singing the song in different characters crossing his path unnoticed on the course of his journey. The visual equally compliments the grandeur feel of the song and makes connection with the viewer instantly.Natasha Baig, giving her mystical voice to the lyrics of Ghulam Murtaza Mehdi and music production of Karim Barolia makes “Ho Mian” touch soul of the listener.The second video of Sound Diaries wouldn’t have been possible without its production team lead by Aamish Hussain and co-directed by Zainab Nasir, executing Karim’s directorial vision on location.Through this video, Sound Diaries pays tribute to the architectural glory and historic allure of these sites that have stood the test of time. Alongside their extraordinary appeal, each of these landmarks tells a story of years gone by. It is our responsibility to ensure we do our part in preserving the mystique of our exquisite heritage.Sound Diaries is determined to continue its journey through exploring different regions of Pakistan as well as different property of Sound. The project has been self-funded till now and is looking for sponsorship to continue its journey for showcasing the beauty of Pakistan through its actual auditory image.

natasha potrait

Senator Raza Rabbani presents Jinnah Award to Souriya Anwar and Jimmy Engineer

Photo Release - Senator Raza Rabbani presents The Jinnah Award to Souriya Anwar & Jimmy Engineer (Dec 17, 2018)

Karachi(Cliff News)The Jinnah Society conferred its prestigious Jinnah Awards on prominent artist and social worker Jimmy Engineer and SOS Children’s Villages Pakistan Founding President Souriya Anwar in recognition of their selfless services for the humanity at large particularly for the special and orphaned children. Former Senate Chairman, Senator Mian Raza Rabbani, who was the chief guest of the award ceremony, presented the Jinnah Award to both winners. He said that he was honored to hand over the Jinnah Awards to Souriya Anwar & Jimmy Engineer in recognition of their outstanding & dedicated services to Pakistan.The Jinnah Society was established on 23rd April 1997 at Karachi and has completed 20 years of existence in Pakistan. The main objective of the Society is to propagate the principles, ideals and vision of Quaid-e-Azam as a nation building exercise and in the development of democratic leadership in the role model of Mr. Jinnah. Another activity of the Society is the conferring of “Jinnah Award” to a person who has rendered outstanding and meritorious services to Pakistan and its people.On this occasion Senator Mian Raza Rabbani appealed to the Sindh government to implement the orders of the Sindh High Court under which the Flagstaff House was to house a library, an audiovisual center and a museum. “None of these facilities, however, could be set up within the historic place, which later went to the provincial government under the 18th Amendment to the Constitution” he added. He also said that the Quaid wanted Pakistan to be a welfare state. He referred to the Quaid’s Aug 11, 1947 speech, and said “It’s difficult to find it because it speaks of fundamental human rights, minority rights, and what Pakistan must not be; a theocracy. But, this is not what the state had envisaged Pakistan to be after Jinnah’s death. That’s why the Flagstaff House remains without a museum, a library and an audiovisual center, so people might not know the exact purpose for which Pakistan was made.”Continuing on the same subject, he pointed out that the three fundamental principles of the Quaid — Unity, Faith and Discipline — had been ‘rearranged’ as Faith, Unity and Discipline, under a government notification dated Jan 11, 1955. According to him, whenever the ruling elite of Pakistan talks about a change it wants to shun two things — provincial autonomy and the parliamentary form of government — both of which, he believed, were dear to Quaid’s heart.Liaquat Merchant S.I. President, The Jinnah Society said that The Jinnah Society seeks to propagate the principles, ideals and vision of the great man as a nation building exercise even today, more than seven decades after Jinnah passed away.We will continue to aspire to achieve the Pakistan envisioned by Quaid-E-Azam Muhammad Ali Jinnah which is now a view shared by the political divide.”Ashraf Wathra, Founder Secretary General, The Jinnah Society in his welcome address said that “the work of Jinnah society and the propagation of Jinnah’s vision for Pakistan will continue to shine as a beacon of light on this nation and will hopefully inspire our younger generation to serve this country with loyalty and dedication which Pakistan expects from each and every citizen of Pakistan.”On receiving the Jinnah Award, SOS Children’s Villages Pakistan Founding President Souriya Anwar said “We must learn a lesson from the uncompromising morality of Quaid-e-Azam if we are to ever achieve his dream of a society based on the principles of honour, integrity, equality and social justice”. Souriya Anwar is a dedicated social worker with over four decades of service to humanitarian causes. Her interventions cover many social issues and, in particular, the welfare of orphans, the disabled, health, education, women’s uplift and the care of the aged. She is recognized as an expert in the field of social welfare, whose advice is regularly sought on related issues. Her major contribution to nation building has been the establishment of SOS Children’s Villages Pakistan in 1975. Under her leadership, this has expanded to 52 projects in all parts of the country, and is recognized as the nation’s leading organization in the field of child welfare. It is trusted and supported by the public and the government, and is completely self-financed. She has received numerous awards for her passionate espousal of the rights of the less advantaged.Renowned artist and social worker Jimmy Engineer said that “I am a simple servant of Pakistan because all my life I have served my beloved country as an artist to portray the positive image of Pakistan. I will continue to promote and project soft, positive, moderate and forward-looking image of Pakistan and its peace-loving people before the comity of nations through my art, delivering talks and interacting with people from all walks of life”. A peace-loving man, Jimmy Engineer is widely known as Pakistan’s indefatigable crusader for the oppressed, disabled, mentally handicapped, impoverished and generally for all who need him as he has the ability to communicate with people from all walks of life. Though he already has over 3000 paintings and more than 1000 calligraphies over 1500 drawings to his name besides the 700,000 prints in private collection in more than 60 countries, selling his work is not why he paints. Like his art he simply aspires to spread his love for people wherever he goes and is ceaselessly pursuing the course of charity as his heart is sold to humanity for the rest of his life.Ameena Saiyid OBE, S.I. Secretary General, The Jinnah Society in her closing remarks said “The Quaid’s achievement was to have united an economically and geographically diverse and multicultural and multiethnic people into working towards the same goal for a considerable period of time.”So far, the Jinnah Award has been given to Abdul Sattar Edhi, the founder and Chairman of Edhi Foundation; Mr. Graham Layton, the founder and Chairman of Layton RehmatullahBenevolent Trust for establishing eye hospitals in Pakistan; Hakeem Muhammad Saeed for establishing the Hamdard Foundation and Hamdard University; Dr. Ruth Pfau, Chairperson, Marie Adelaide Leprosy Centre, Karachi for outstanding services to Pakistan over a period of more than 40 years; Dr. Akhter Hameed Khan to whom the award was conferred posthumously for his outstanding and dedicated services to the people of Pakistan in the shape of Orangi Pilot Project; Dr. Ishrat Hussain a former Governor of State Bank of Pakistan for his vision and services in regulating banking policy which resulted in domestic growth; Air Marshal (Retd.) Asghar Khan for his outstanding and dedicated services to the cause of democracy and human rights in Pakistan; Former Chief Editor – Dawn late Ahmed Ali Khan for his outstanding services in the field of Journalism; Dr. Adib Rizvi, Professor and Director, Sindh Institute of Urology and Transplantation (SIUT); Mr. Ibn Adur Rahman, Director of the Human Rights Commission of Pakistan (HRCP); Mr. Imran Khan, Founder and Chairman, Board of Governors, Shaukat Khanum Memorial Cancer Hospital and Research Centre;Mr. Ardeshir Cowasjee who rendered outstanding services to Pakistan in his respective area of service;


TPL brings The Power of Where


Karachi(Cliff News)TPL Maps being a leading location based website in Pakistan provides easy access to the individuals who are looking to shop locally. By means of local shops, we desired to provide a business with the platform where they can display their advertisements through TPL mapping solution.Location based marketing services mainly help a business to hunt thier right target audience at the right time. TPL mapping solution website provides the fastest search optimization option through which a business product or services gets an instant viewership from their targeted audience, and that is only possible because of TPL’s extensive reach of the map around the corners of Pakistan.TPL Maps is the only digital mapping service licensed by the Survey of Pakistan. Launched in August 2016 the app helps users reach their desired destination by utilizing the smart search option that has over 2.3 million Points of Interest (POIs) to choose from across Pakistan.TPL Maps covers over 250+ cities and 3.2 million distinct housing addresses spread over a road network of 300,000+ km. In addition, TPL Maps also includes over 1000 3D structures of important landmarks around various cities, which will further assist users to identify and reach their desired location in the shortest time period. The app currently has 100,000+ downloads and increasing at a very high pace.TPL Maps customized solutions & enhanced features empower people and businesses in Pakistan to harness the power of location and building innovative solutions for a better tomorrow. In addition to our mapping services, TPL Maps’ flagship offering includes the in-dash navigation hardware and software which is a state-of-the-art advanced system equipped with the latest technology that is tailored for the region to make navigation accurate, faster and on-point.


Cinepax Introduces 4DX theatres to Pakistan

Mariam El Bacha, CEO Cinepax with JongRyul Kim, CEO of CJ 4DPLEX

Karachi(Cliff News)CJ 4DPLEX the world’s leading cinema technology company and Cinepax announced their plans to launch the first two 4DX theaters in Pakistan. The two locations, Ocean Tower Mall in Karachi and Packages Mall in Lahore, will launch in 2019. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December on 10-13, 2018.Cinepax’s flagship location, a 10 screen multiplex, at the Packages Mall, Lahore, will house the first 4DX theatre in the country. The addition of the 4DX theatre at the Ocean Tower mall in Karachi will exemplify how Cinepax is pioneering the worldwide trend on how families interact at the movies as opposed to the traditional cinema environment.Overall Cinepax is committed to bring Pakistan world-class entertainment in order to revitalize the industry and give consumers’ choice when experiencing cinema. The company believes there is an experience for everyone, and 4DX changes the way people interact inside the theatres. Being the first in bringing 4DX to Pakistan elevates the company to a new level of differentiation and sophistication, in an era of innovation in cinema technology advancements.“At Cinepax, we aim to wow our guests by delivering a state of the art entertainment experience and service excellence together and CJ 4DPLEX just hit the mark,” said Mariam El Bacha, CEO, Cinepax. “Pakistan deserves to experience the excitement and reality of CJ 4DPLEX and we couldn’t be prouder to open our first theatre in our Packages Mall location, which is the biggest multiplex in Pakistan. Bringing 4DX to Pakistan links our purpose of being Pakistan’s most favourite entertainment company as well as it enforces our commitment to the country and its families to deliver a world-class family entertainment experience.” “We are working closely with Cinepax to provide our premium cinema technology format in an effort that positions them as a leading cinema exhibitor across Pakistan with a commitment to delivering new and enriching cinema experiences to customers,” said JongRyul Kim, CEO of CJ 4DPLEX. “We continue to expand our innovative theatre formats to give audiences worldwide experiences that are unlike anything available in theatres today.”

About CJ 4DPLEX:

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 570 Hollywood and local titles have been screened in 4DX. To date, more than 68,000 4DX seats operate in 583 auditoriums, spanning 60 countries.ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 184 screens around the world, including 85 screens in South Korea; 61 screens in China; 11 in the United States; 5 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, and Israel.

Pakistani Films week by Cinepax starts on 7th Dec 2018

Cinepax Pakistani Film Week Poster

Karachi(Cliff News)Cinepax Limited, Pakistan’s leading family entertainment company is going Green from 7th till 13th December. The campaign is called as “Pakistani week” and will show some selected Pakistani movies across all multiplexes in Pakistan on public demand and in support of the local film industry.The selected Pakistani movies will run on silver, gold and platinum screens on a 40%, 30% and 20% discount respectively.
The sole purpose of this week-long campaign is to bring the classics back to the cinema for their loyal customers and film enthusiasts to enjoy and to promote the Pakistani film industry and wave a good bye to the year 2018 with a bang – with a strong hope of 2019 being a better one.Cinepax aims to ensure that we wow our guests by delivering a state-of-the-art entertainment experience and service excellence together.