Cinepax and McDonald’s announce valueable partnership for customers

Maryam El Bacha and Raza Ali (Marketing Director of McDonalds) (2)

Lahore(Cliff News)CinepaxCinemas and McDonald’s announced a new joint collaboration that is to begin in this week.The partnership will pair a 40% percent discount for all Cinepax loyalists at all Cinepax Cinemas and Mcdonald’s food chains. McDonalds deal for Cinepaxcustomers includes a 40% discount on McCrispy Burger, a McChicken Burger and two regular drinks deal. Whereas, McDonalds customers will enjoy a 40% off on all movie tickets, silver category from Monday through Thursday. While the length of the agreement is for a month, it may be extended if both the brands agree mutually.Marketing team at Cinepax Cinemas, while speaking to the media about this venture said,’’We are constantly on the look-out to make things exciting for our customers and this is another token of appreciation from us to all the people and for the love that we receive from all over Pakistan.”Cinepax aims to Pakistan is to ensure that we WOW our guests by delivering a state of the art entertainment experience and service excellence together. Cinepax’s Vision to be the most favouriteentertainment company in Pakistan.Cinepax Limited is looking to continue its expansion across Pakistan with more screens, play areas/amusements and Family Entertainment Centres and many more exciting collaborations.

About Cinepax Cinemas:

Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujrat and Hyderabad having a total of 7400 seats nationwide.

 

Cinepax Introduces 4DX theatres to Pakistan

Mariam El Bacha, CEO Cinepax with JongRyul Kim, CEO of CJ 4DPLEX

Karachi(Cliff News)CJ 4DPLEX the world’s leading cinema technology company and Cinepax announced their plans to launch the first two 4DX theaters in Pakistan. The two locations, Ocean Tower Mall in Karachi and Packages Mall in Lahore, will launch in 2019. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December on 10-13, 2018.Cinepax’s flagship location, a 10 screen multiplex, at the Packages Mall, Lahore, will house the first 4DX theatre in the country. The addition of the 4DX theatre at the Ocean Tower mall in Karachi will exemplify how Cinepax is pioneering the worldwide trend on how families interact at the movies as opposed to the traditional cinema environment.Overall Cinepax is committed to bring Pakistan world-class entertainment in order to revitalize the industry and give consumers’ choice when experiencing cinema. The company believes there is an experience for everyone, and 4DX changes the way people interact inside the theatres. Being the first in bringing 4DX to Pakistan elevates the company to a new level of differentiation and sophistication, in an era of innovation in cinema technology advancements.“At Cinepax, we aim to wow our guests by delivering a state of the art entertainment experience and service excellence together and CJ 4DPLEX just hit the mark,” said Mariam El Bacha, CEO, Cinepax. “Pakistan deserves to experience the excitement and reality of CJ 4DPLEX and we couldn’t be prouder to open our first theatre in our Packages Mall location, which is the biggest multiplex in Pakistan. Bringing 4DX to Pakistan links our purpose of being Pakistan’s most favourite entertainment company as well as it enforces our commitment to the country and its families to deliver a world-class family entertainment experience.” “We are working closely with Cinepax to provide our premium cinema technology format in an effort that positions them as a leading cinema exhibitor across Pakistan with a commitment to delivering new and enriching cinema experiences to customers,” said JongRyul Kim, CEO of CJ 4DPLEX. “We continue to expand our innovative theatre formats to give audiences worldwide experiences that are unlike anything available in theatres today.”

About CJ 4DPLEX:

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 570 Hollywood and local titles have been screened in 4DX. To date, more than 68,000 4DX seats operate in 583 auditoriums, spanning 60 countries.ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 184 screens around the world, including 85 screens in South Korea; 61 screens in China; 11 in the United States; 5 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, and Israel.

Pakistani Films week by Cinepax starts on 7th Dec 2018

Cinepax Pakistani Film Week Poster

Karachi(Cliff News)Cinepax Limited, Pakistan’s leading family entertainment company is going Green from 7th till 13th December. The campaign is called as “Pakistani week” and will show some selected Pakistani movies across all multiplexes in Pakistan on public demand and in support of the local film industry.The selected Pakistani movies will run on silver, gold and platinum screens on a 40%, 30% and 20% discount respectively.
The sole purpose of this week-long campaign is to bring the classics back to the cinema for their loyal customers and film enthusiasts to enjoy and to promote the Pakistani film industry and wave a good bye to the year 2018 with a bang – with a strong hope of 2019 being a better one.Cinepax aims to ensure that we wow our guests by delivering a state-of-the-art entertainment experience and service excellence together.

Cinepax join hand with SOS Children’s Villages Pakistan

Ms. Saba Faisal and Ms. Maryam El Bacha (3)
Lahore(Cliff News)Cinepax Limited, Pakistan’s leading family entertainment company is proud to join hands with SOS Children’s Villages Pakistan. The CEO of Cinepax, Ms. Maryam El Bacha and the National Director of SOS Children’s Villages Pakistan, Ms. Saba Faisal signed a memorandum of understanding.The MOU will help to promote the work of SOS for the abandoned children. Ms. Saba Faisal welcomed this collaboration and observed that this relationship would help augment the social outreach and strengthen their donor base and supporters.Cinepax is honoured to support the cause which fuels SOS effort. Every donation made or every minute spared will help in making a difference in the lives of millions of children from the marginalised communities across Pakistan. With the challenges nationally and internationally, there is no way at all that one sector alone can do it. When you get it together, you get incredible results.

Sorry: A Love Story by Faysal Qurashi Films in collaboration with SJ Films

Karachi(Cliff News)Faysal Quraishi and Sohail Javed revealed the title and cast of their much-awaited feature film ‘Sorry: A Love Story,’ in a Press Conference in Karachi. The event took place on Friday amidst notable names from the media industry that came out to support the announcement event. Attendees included Humayun Saeed, Samina Peerzada, Fahad Mustafa, Nadeem Baig, Adnan Siddiqui, Mansha Pasha, Javed Sheikh, Abdullah Kadwani, Ahsan Rahim, and many more.The genre of this film, by SJ Films and Faysal Quraishi Films, will be Romance and Drama, produced by Faysal Quraishi, co-produced, directed & written by Sohail Javed, with co-writer Asma Nabeel.’Sorry: A Love Story’ is about the ups and downs of love, finding love, losing it, and finding it again. The star-studded cast includes Aamina Sheikh, Faysal Quraishi, Sonya Hussyn and Zahid Ahmed. Other notable actors from the industry will also be seen as supporting cast in this film.The film’s original score will be produced by renowned musician Abbas Ali Khan. Some of the best names from the music industry are a part of the original soundtrack album. This film will be shot both in Pakistan and in an international location. The film ‘Sorry’ will go on floor in early 2019 and is expected to release the same year.

Cinepax hosts the 10th International Children’s Film Festival

Cinepax (1)

Lahore(CliffNews)Cinepaxcinemas hosts the 10th International Children’s Film Festival (ICFF) in collaboration with The Little Art Organization at Packages Mall, Lahore from 1st to 6th October, 2018.Every year ICFF selects the world’s best films for the viewing of families and children. This year the festival in Lahore started with a high-note and was graced by the presence of Dr. Murad Raas, Minister of School Education, Punjab. The theme of this year’s festival is “My Father/Mother; My Inspiration”. After the six days of event in Lahore, the festival will commence in Karachi from the 8th of October, 2018.“Cinepax is honored to host the International Children’s Film Festival and be a part of the initiative to educate children through cinema year after year and play our role for the development of the society,” said, Natasha Rizvi, Head of Marketing Cinepax.Cinepax Cinemas is the leader in the concept of luxury cinemas in Pakistan and takes pride in being Pakistan’s largest cinema network committed to provide unmatched quality entertainment.

About Cinepax Cinemas

Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujratand Hyderabad having a total of 7,400 seats nationwide.

Cinepax (7)

 

Cinepax announces joint venture with Starz Play

Mr Faisal Khalid GM Digital Service, Ms Marium El Bacha- CEO CINEPAX &Mr Arif Baig- Chairman Cinepax

Karachi(Cliff News)Cinepax, Pakistan’s favorite cinema chain, today announced a joint venture (JV) with STARZ PLAY, the fastest growing Streaming Video on Demand (SVOD) service in MENA to launch ‘STARZ PLAY by Cinepax’. The new service will grant subscribers access to thousands of hours of blockbuster hits and Pakistani, Hollywood, Bollywood, Kids favorites.‘STARZ PLAY by Cinepax’ offers an impressive library of content licensed from the biggest Hollywood names. The service provides its customers a diverse array of blockbuster Hollywood movies, award-winning box sets, day-and-date premium series – plus documentaries, kids’ entertainment and Pakistani favorites.“This landmark joint venture with Cinepaxmarks STARZ PLAY’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said MaazSheikh, Co-Founder and CEO of STARZ PLAY. “We’ve been looking forward to launching in Pakistan for a while; and a partnership with such a well-known name in the entertainment industry as Cinepaxis the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”Arif Baigmohamad, Chairman CinepaxGroup, commented: “While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with STARZ PLAY will help to strengthen our growing movie business and allow customers to live stream top content from a number of different devices. ‘STARZ PLAY by Cinepax’ is a compelling business opportunity to provide a high-quality STARZ PLAY service for both the mass and premium market segments.”“We are able to offer flexible payment options and multiple price points coupled with localized, third party content, which gives us a clear edge over competition,” added Baig Mohamed.Moreover, an exclusive partnership between STARZ PLAY and Jazz offers subscribers of the country’s leading digital communications company waiver of one month’s subscription fee on usage of the SVOD application. This partnership also provides flexibility in terms of payment method via Jazz Mobile Balance. In the coming months, Jazz’s subscribers will be receiving exciting offerings in relation to STARZ PLAY as well.“In an increasingly digital world, Jazz’s priority is to provide its 55 million plus subscribers with digital services and content. Our partnership with STARZ PLAY will boost the entertainment portfolio offered by Jazz through a convenient, easy-to-use service offering high-quality video content,” said Babar Ahmed, Head of Products & Services at Jazz.‘STARZ PLAY by Cinepax’ is available across a wide number of devices including PCs, Macs, iPhones, iPads and Android, with the ability to register up to five devices per subscription. Simple parental control functions are also easily available for the more concerned parent.

About STARZ PLAY

STARZ PLAY (www.starzplay.com) is a streaming video on demand service that streams Hollywood movies, TV shows, documentaries, kids’ entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 19 countries across the Middle East and North Africa. The service carries thousands of premium titles including exclusive STARZ Original content such as Power, Outlander, Spartacus and The White Queen.STARZ PLAY allows subscribers to watch its full HD and 4K content via most internet-enabled devices, smart TVs and game consoles, and is widely available on regional IPTV services. Its iOS and Android apps – installed on more than three million devices – also allow downloads for offline playback.Starz (www.starz.com), a Lionsgatecompany (NYSE: LGF.A, LGF.B) and State Street Global Advisors (SSGA) are the lead investors along with media and technology investment firms including SEQ Capital Partners and Delta Partners.

About Jazz

Jazz is Pakistan’s largest digital telecommunication company. Serving over 55 million subscribers across the country.