Daraz:A market place and a community in your pocket


What is Daraz?

“Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers.”

OK, but what is Daraz REALLY?

“Daraz is a Mall, a Marketplace,
and a Community in your pocket”

We provide immediate and easy access to
4 million products in more than 100+ categories.

More than 2 million Pakistanis use Daraz every day.

We deliver more than 1 million packages every month to all corners of Pakistan.

We have created 50,000 jobs in Pakistan, and every month 2,000 new sellers are educated through our university.

What changed in 2018? – Everything

A new and Personalised App giving each user a unique experience.

DarazMall was introduced for users to follow their favourite brands with premium quality and service level.

Global Collection for our customers who like to shop from abroad.

Top-ups & E-store for convenience and a Voucher Module for the deal hunters.

Daraz Wallet for easy payments and instant refunds.

Message Center to keep all your information in one place.

Q&A feature to allow customers and sellers to interact freely.

…and many more innovations to come in 2019!

”Daraz is a University for Entrepreneurs”

Anyone who has a smartphone can start a business…

… and our Education is free of charge

Every month we educate 2,000 new sellers…

…and provide advanced online and offline training courses to our existing sellers.

“Logistics is a challenge because the ecosystem in Pakistan is not digitalised and integrated.

To overcome this challenge, we have built Pakistan’s first logistics company specifically designed for
e-commerce operations.”

DEX already has ~1,000 riders in 30 cities for faster and better delivery service (including much better tracking and visibility).

Today, we do more than 55% of all Daraz deliveries through DEX and delivery time is 1-2 days faster than with external partners.

We are helping existing and new logistics providers digitalise (large and small).

You will recognize DEX by the orange uniform…

…and a big smile!

Our Hubs also serve as Customer and Seller Experience Centers

Easy Pick-ups and Returns

Personalized Customer Service

Friendly community

Can you deliver in 1 day?

Yes! But only for selected products

For grocery products that you need fast, we operate 30 hubs across the country that provide a One-Day Delivery service.

Use the City filter to find products available for One-Day Delivery in your city (more to come!)

For our Premium Service “Fulfilled by Daraz”, we operate 4 major warehouses in Karachi, Lahore and Islamabad

“Fulfilled by Daraz” means that the product is shipped from one of our own warehouses.

For fastest delivery and quality assurance, we always keep the top ~30% selling products in our KLI warehouses.

Use the filters to select the service level designed for your needs.

“DarazMall is the doorway to our top trained sellers that are committed to
top-quality products, express shipping and a
14-day return policy”

“With thousands of marketplace participants, our most important job is to make sure the customer is always protected.

We work hard to minimise mistakes, but when they do happen, we make them 100% right!”

“Technology and Seller Education are the keys to create a safe and happy shopping experience for our customers”

All of our sellers are educated through Daraz University where we put a big weight on appropriate pricing, product quality and service levels.

Our technology allows us to monitor price inflation and irregularity instantly. Sellers that falsely increase prices are strictly penalised or delisted.

Our App is designed so that Sellers that offer the the best prices, best customer service levels, and fastest delivery automatically get the most visibility on our App.

“Ratings & Reviews give customers additional product and seller information before the purchase”

“Refunds for returned products have always been one of the major pain points for customers because funds have to go through multiple banks to reach the customer’s account.

With the Daraz Wallet, we have made the refund process instant and convenient.

Customers can also use the wallet to collect vouchers and make online payments with maximum security and convenience.”

”Purchase Protection is the biggest commitment we give to our customers”

In summary:

Daraz is a Mall, a Marketplace, and a Community in your pocket.

Daraz is a university for entrepreneurs and we educate more than 2,000 new sellers per month.

DEX is Pakistan’s first logistics company specifically designed for e-commerce operations to raise the standards for the industry.

For a premium experience, try our ‘DarazMall’ and ‘Fulfilled By Daraz’ services.

With Daraz Wallet we have made secured online payments even faster and the refund process instant and convenient.

Purchase Protection is our biggest commitment to keep customers safe.

Where do we go from here?

Here is a look at our Mission together with some of the ambitious targets we have set!

Our Mission:

“Make it easy to do business anywhere in the era of the digital economy”

“We firmly believe that the digital era is on par with the Industrial Revolution. In the coming 10-20 years, digital technology will fundamentally alter many parts of society from commerce to politics to culture.

Our purpose is not only to embrace this change, but to proactively create change and welcome a better future for Pakistan.

Progress is not without challenges, but we are ready to be the innovator in this era and we are dedicated to overcome any challenges on the way.”

Our Six Aspirations to lead Pakistan into the Digital Era by 2022:

As the market leader, we will continue to drive 100%+ annual growth of the e-commerce market for the next 4 years.

Reach 200,000 active Daraz sellers (all educated through Daraz University).

Engage 25 million Daraz users monthly by being relevant, convenient and service-mind.

Create 1 million jobs for marketplace participants.

Fully digitalize the logistics ecosystem with real-time visibility for customers regardless of location.

Introduce digital payments to 10 million new customers.

“This also requires an adjustment to our Values.

A small change with with huge implications and responsibility.”

Daraz launches Cars this Pakistan day sale with big discounts

PK Day Infographic

Karachi(Cliff News)The Pakistan Day Sale has become a household name in the Pakistani ecommerce calendar. With each successive edition, Daraz  continues to improve the online shopping experience and this year and has announced new features on the mobile Daraz App along with deep discounts on the entire assortment. This year, Daraz will be hosting the Pakistan Day Sale 2019 from March 18. Buyers will be treated to a week of discounts and flash sales, complemented by additional vouchers through features like Shake Shake and engaging games on the Daraz App. As the leading ecommerce platform in the region, Daraz hosts an assortment of over 3.5 million products and is supported by its growing seller base of over 15,000.Daraz has also partnered with The Citizens Foundation to run a campaign titled ‘Taleem Chahay Pakistan’. As part of the campaign, 50% of all proceeds from special select top deals will be donated to The Citizens Foundation to further their efforts of providing education.Managing Director Daraz Pakistan, Ehsan Saya, enthuses: “The Pakistan Day Sale is a point of pride for us here at Daraz and very close to our hearts. Each year, we try to celebrate Pakistan in bigger and grander ways and this year is no exception. We now have amazing features like Shake Shake and Daraz Wallet, and over 3.5 million products from thousands of sellers and brands across Pakistan.As a Pakistani company, we are so excited to have thousands of Pakistani sellers selling to millions of Pakistani customers this Pakistan Day!”


Who is offering discounts on Pakistan Day?
Daraz Pakistan Day Sale is bringing together all the best brands in the country. Mi, L’Oreal, Pel, Infinix, Prince and Nestle, along with the likes of P&G, One Plus, Unilever, Levi’s, Unifoam and Phillips, are set to headline this year’s edition of the Pakistan Day Sale. Every single category; phones, fashion, health and beauty, home and living, grocers, appliances, computing and gaming, automotive, TVs and many more; will see massive discounts on a varied assortment of products.
True to their campaign tagline ‘Jo Chahay Pakistan’, Daraz has announced its a range of cars for the first time on its platform. Prince has partnered with Daraz to start selling the Prince DFSK 1000 CC, on easy installments where customers can choose from plans of 3, 6 and 12 months with zero markup on SilkBank cards.

Daraz and HBL announce year-long wednesdays deal

Karachi(Cliff News)Pakistan’s leading ecommerce platform, Daraz, and HBL, Pakistan’s largest bank in the private sector, have come together once again to offer customers a great offer, HBL Wednesdays. ‘HBL Wednesdays’ will be a year-long partnership between Daraz and HBL.‘HBL Wednesdays’ offers HBL customers a 10% site-wide discount on all HBL debit cards and HBL credit cards. HBL customers can enjoy the discount on an assortment of more than 3 million products across a variety of categories including Mobiles and Accessories, TV and Home Appliances and Home and Lifestyle. More than 7,000 brands currently use the ecommerce platform to conduct their business, offering customers an unparalleled choice of products.This deal is an indication of the close business relationship that both these leading organizations enjoy. HBL has been a partner for all of Daraz’s most ambitious and successful sales, including HBL ShopFest, Gyara Gyara and Independence Day Sale.Ehsan Saya, Managing Director Pakistan of the Daraz Group, said ‘As one of the best banks in Pakistan, HBL brings experience and expertise to the table and we are extremely excited to be working with them again. We’ve enjoyed a fruitful relationship with HBL in the past and I have no doubt this partnership will drive it forward further still. I am confident that HBL Wednesdays will prove to be hugely successful!’Aamir Kureshi, Global Consumer Banking Head of HBL, said ‘HBL has a long-standing partnership with Daraz, giving value to our common customers and to grow ecommerce business and digital payment eco-system in Pakistan. We are proud to work with Daraz to provide safe, secure and hassle-free online shopping experience to our cardholders’.

Daraz and Peshawar Zalmi announce exclusive partnership

Daraz-Peshawar Zalmi

Karachi(Cliff News)The leading e-commerce platform in Pakistan, Daraz has announced their partnership with Peshawar Zalmi. Daraz will serve as the Zalmi’s official e-commerce partner for the Pakistan Super League. The MoU, which was signed in Lahore by representatives of Daraz and Javed Afridi, Chairman of Peshawar Zalmi, signals exciting prospects for both organizations that are giants in their respective fields. As part of this partnership, official Zalmi merchandise and Zalmi membership cards will be available on Daraz.Ehsan Saya, Managing Director Daraz Pakistan, commented, “We are excited to team up with Peshawar Zalmi, the biggest franchise in Pakistan. I am confident that, just like this partnership, they will do well this year. We’ll be celebrating cricket, and Peshawar Zalmi with a mega sale campaign of our own- the Pakistan Shopping League. ”To mark the occasion, Mr. Javed Afridi said that “Daraz is one of the fastest growing companies in Pakistan. They have established themselves as the e-commerce giant in Pakistan and we are happy to have them on board with us. Daraz will make it accessible and convenient for fans from across Pakistan to purchase the official merchandise of Peshawar Zalmi.”This is a testament to Daraz’s growing influence in the sphere of sport and entertainment. The Daraz Shopping League, running from February 7, combines two of Pakistan’s favorite past-times, cricket and shopping. The sale will give customers and sports fans alike, the perfect opportunity to enrich their PSL viewing experience by getting their hands on the latest television sets for prices that hit the ball out of the park! Big discounts also available across all other categories, including mobile phones, computing and games, sports and fitness and home and living

Daraz presents 12.12: the year-end sale

Karachi(Cliff News)With the year-end fast approaching and the shaadi season bearing large upon us, Daraz’s 12.12 sale, live now, presents a golden opportunity to get your hands on all those products you’ve been eyeing all year! With additional discounts of up to 20% on our prepayment partners, United Bank Limited, Meezan Bank and EasyPaisa and crazy vouchers upto Rs. 8,000, customers can be sure to end their year on a shopping spree that’s light on their wallet.

Daraz bringing World’s biggest sale day-Alibaba’s 11/11 global Shopping Festival

Karachi(Cliff News)Daraz is set to launch its first ever 11.11 shopping festival on November 11th. The event, which was introduced by parent company and ecommerce giant Alibaba, 10 years ago, is now the world’s biggest sale day and is set to drive Pakistan into a new era of online shopping.The Gyara Gyara Sale will kick off on the midnight of November 11 and last 24 hours, featuring discounts of up to 91%. It will be a full day of hourly flash sales, mystery boxes, brand vouchers and unbelievable deals. With 3 million products from over 15,000 local and international sellers, Pakistan will now have access to a never seen before assortment of deals. 11.11 is the first mega sale event on the new Daraz App, offering users a truly personal AI driven experience showing the best products and deals.CEO Daraz, Dr Jonathan Doerr, stated, “Over the last few years, we have pioneered ecommerce to accelerate the digital transformation in Pakistan. We are thrilled to see the impressive results achieved to date and will continue to be the driving force that is constantly innovating for merchants and customers in the coming decades. With 11.11, we introduce a new era of shopping, taking brands and consumers to the next level.”Who is offering massive discounts on 11.11?
The Daraz 11.11 sale brings the best players of the industry together. Unilever, P&G, L’Oreal, Nestle, PEL, Haier and Mi will offer mind-blowing deals along with exciting vouchers. Just one indication of how amazing Gyara Gyara’s discounts will be is Surf Excel’s deal that will effectively let shoppers stock up on a year’s worth of detergent in ONE day.Every single category (phones, fashion, health and beauty, home and living, grocers, appliances, computing and gaming, automotive, TVs and many more) will see massive discounts on a varied assortment of products. Thousands of brands are joining the 11.11 revolution by offering their best prices and great combo deals.Starting November 1st, Telenor subscribers will enjoy free 4G data usage on the Daraz App. They can discover  the best deals and vouchers sitting at home or on the go. HBL will be providing additional discounts to HBL debit card, credit card, and direct bank transfer customers. With its PCI compliant checkout, Daraz provides users a safe and secure payment experience.

How to get the most out of Daraz 11.11?

Everyone with a smartphone should download the Daraz App and get exclusive access to the best discounts and deals on 3 million products.

1.       Customers can visit the Daraz Appstarting November 1st to get access to new and exciting Gyara Gyara deals as and when they are revealed. They can add them to their shopping cart and get ready for fast check out on November 11

2.       Starting November 3rd, customers can collect Gyara Gyara vouchers from their favourite brands and follow Official Stores to stay informed about the latest deals

3.         Customers can avail additional discounts from bank partners: Up to 20% off on HBL, Meezan Bank, Silk Bank, MCB and Bank Alfalah debit and credit card or their Easypaisa wallet

Special pre-11.11 offer: Top-Up Rs 100 credit at 91% discount on Nov 5th

4.       11.11 will be full of surprises. Flash sales, mystery boxes and other deals and vouchers will be popping up every hour – so the more a customer’s visits the app on 11.11, the better their experience

5.       Customers should activate their Daraz wallet before November 11th and get a FREE surprise cash bonus. Daraz Wallet can be topped up with cash via OTC, cards and Easypaisa wallet

11.11 Countdown Gala – Win big prizes in Pakistan’s first interactive live TV show

To kickstart 11.11 with a bang, Daraz will host a 3-hour celebrity-studded countdown gala on November 10th, where top celebrities will play, perform and give away thousands of mega prizes to the audience watching the show live on GEO Entertainment. The glitzy show is set to interact with millions of viewers who will play games on the Daraz App and win big – an event like this has never happened in Pakistan before.

Ayesha Omar, Juggan Kazim, Kubra Khan, Adnan Siddiqui, Sarwat Gilani and Faisal Qureshi are among the top celebrities that Pakistan can connect with through the Daraz App. Viewers will see the 11.11 deals before everyone else and by adding them to the cart, will be ready to checkout seconds after midnight.Everyone can win prizes during this livestream event, so customers should be sure to tune in to GEO Entertainment or catch Daraz live on its Facebook page at 9:00 PM on November 10th and join the Gyara Gyara Gala through the Daraz App. People who already have the Daraz App installed on their phones will have a better chance of winning and 10 lucky winners will also be invited to the onground show to meet their favourite stars – so download now and get ready because Daraz ‘Gyara Gyara’ is going gala!Managing Director Daraz Pakistan, Ehsan Saya, enthuses: “We are giving our customers something they have never seen before: with our 11.11 gala Daraz will revolutionise the way Pakistan will shop. Discounts grander than ever, product selection wider than ever and interactive games where Pakistanis can win prizes worth millions.”


Daraz has launched its brand new mobile app

Karachi(Cliff News) Daraz has launched its brand new mobile app, boasting an assortment of more than 2 million products and a range of brand new features, offering customers an experience like never before. The new Daraz App is addressed to each user’s preferred customer journey: Official Stores for brand-loyalists, Collections for those fishing for inspiration, Brand Vouchers and Daily Flash Sales for the deal hunters, and so much more.Managing Director Daraz Pakistan, Ehsan Saya, put the launch of the new Daraz App in wider context, saying, “We are very excited to bring a new era of ecommerce to our customers with the launch of the new app. Judging from the new Daraz App’s adoption rates in the first few days, the response from customers has been phenomenal.”“In addition to giving you access to millions of products at your fingertips, the new Daraz App now gives you front-row access to your favourite brands. Top-up your phone on-the-go, purchase event tickets and games from the E-Store, access daily brand vouchers, and the list goes on. We want to provide our customers with an unprecedented shopping and lifestyle experience,” he added.A guide to the New Daraz App: Introducing your new personal shopper

Daraz App Official Stores

Official Stores are 100% verified and approved. An Official Store badge indicates that the seller is the brand or possesses explicit authorization from the brand to distribute their products. This guarantees that the products are 100% authentic and duly registered. Customers can now follow their favourite stores and stay informed about vouchers, updates and special offers.

 Daraz App Collections

Collections are a curation of products keeping a customer’s personal interests front and center. The Daraz App analyzes and reads the customer’s needs and wants. If a customer ever showed interest in ‘flip flops’, they may find a themed collection called ‘Eat. Sleep. Beach. Repeat’’ featuring related items like shorts, sunglasses, sunscreen and Bluetooth speakers, all clubbed together for them to get inspired. Each customer has access to hundreds of unique collections based on their interests. The more they browse on the Daraz App, the more our algorithms gets acquainted with their likes and interests.

Daraz App Daily Flash Sales

The Daraz App has Daily Flash Sales offering big discounts! Customers can now keep tabs on which products are selling out faster than others, track upcoming flash sales and never miss out. New flash sales are added every day – with limited time and stock, fastest fingers take all.

Daraz App Brand Vouchers

The brand voucher section offers new vouchers from brands and sellers every day. Customers can visit the Daraz App to check if their favourite brand is offering a discount voucher which they can use right away or save for later.

Daraz App Product Recommendations – Just for You

The Daraz App knows the customer’s choice – customers can discover products based on their needs and wants under the ‘Just for You’ section. As the name suggests, from an assortment of 2 million, the selection of products will be unique to every customer’s specific interests. The more time a customer spends on the app, the better Daraz will know their choice.

Daraz App Wishlist  

The Daraz App is where every customer’s wishlist comes true. Customers can add their favourite, most sought after products to their wishlist, and simply check-out when the price drops. Wishlists provide a convenient reminder of when your desired products are on sale, so you can shop at the right time, at the best price.

Daraz App Easy and Secure Checkout

Daraz App has made the checkout process faster and safer. Customers need to enter their payment details once only and enjoy fast check-out with their payment details auto-filled on their next purchase – Daraz App is PCI-compliant which means that it is 100% secure with best-in-class technology. Enjoy the convenience of a smooth and secure payment with debit and credit card, bank transfer and Wallet (launching later this month).

Daraz App Top-Up and E-Store

Customers can top-up their prepaid mobile accounts in seconds via the Daraz App – whenever and wherever. Daraz gives access to special discounted packages for all relevant mobile networks in Pakistan – customers can select the best top-up plan that suits them.E-Store is a new category on the Daraz App. Customers have access to digital vouchers, games, and event-tickets in one place. The vouchers get delivered instantly via email and most of them come with a big discount. You can surprise your loved ones with great gift like a restaurant visit or a Daraz gift card.

Daraz App QR Code Scanner

The Daraz App now has its own QR code scanner. It allows app users to scan every QR code. Daraz and its sellers will use QR codes for special campaigns, products, and free vouchers. These can redeemed instantly within the Daraz App.

Daraz App Easy Returns

The Daraz App now has a very simple refund process. Customers can track and manage their orders online and initiate returns if their product is defective, incorrect or incomplete at the time of delivery. The entire refund process can be managed on the Daraz App with just a few taps.

Happy Shopping Sale Live Now!

The new Daraz App festivities aren’t over at the Daraz Head Office just yet. On the 29th of September, Daraz, in its push for even greater heights in Pakistani e-commerce, launched its new-and-improved app, featuring best-in-class interface and technology. The Happy Shopping Sale, 10th-15th of October, is set to celebrate this milestone in the way only Daraz knows best: deals, deals, and more deals.And there’s more: an added bonus for prepayments on the app, with an additional discount of 15% OFF on credit/debit cards. With all of this on offer and more, The Happy Shopping Sale promises to be a ten out of ten experience.