EBM participated Gulffood 2020 exhibition at Dubai

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Karachi (Cliff News)Following the recent launch of their new corporate brand identity, EBM participated in the Gulffood 2020 Exhibition held in Dubai. The overall response received from the buyers present at the exhibition has helped create multiple opportunities for EBM to expand their reach across international markets.In recent months, EBM has focused on enhancing its operational capabilities in order to be able to meet the increased level of international demand. With a reach that already spans to many major countries around the world, EBM hopes to further expand its consumer network to include other countries as well. While speaking on the subject, Dr. Zeelaf Munir, CEO of EBM, said, ‘We have taken the ownership as well as the responsibility to provide wholesome and nourishing food-between-meals to our consumers. With ever increasing levels of demand, EBM has kept innovation, research and development at the core of its production process. Through our market-research, we have observed the evolving needs of our consumers, both at home and abroad, and have been able to fulfill the needs of those looking for high quality innovative offerings including ethnic varieties.’Shahzain Munir, Director Business Development further added, ‘The response from this year’s fair has been overwhelming for our organization. We will continue to break barriers to enter into new markets and adopt cutting edge technologies for efficient operations. International markets are and continue to remain our primary focus for business growth. We are determined to continue contributing to the national exchequer by increasing the export of our products.’With a legacy of over 50 years, as a leading food company from Pakistan, and an example of flourishing entrepreneurship, EBM firmly believes that success and growth are achieved only through consistently striving for excellence. EBM’s commitment to remain abreast of global trends, while staying true to its roots, has enabled the company to satiate the needs of local and international consumers belonging to diverse markets.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

EBM founder Khawar Masood wins the AFFA Award at AdAsia2019

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Lahore(Cliff News)Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in orchestrating AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

Peek Freans introduces the Emerging Artist Prize

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Karachi (Cliff News)Peek Freans is dedicated to spreading joy among their consumers and they do so not only through their products, but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year, aims to recognize young artists who have shown exceptional talent and potential.  This year’s winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.The Karachi Biennale is held every two years to provide a platform for emerging artists to show case their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regards to the environment. Through his art, he wanted to depict the first and foremost repercussion of rapid urbanization – the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city. Speaking about the award, Dr Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October, 2019.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

 

EBM launches repositioning campaign for Peek Freans Sooper

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Karachi(Cliff News)Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

EBM Explores Opportunities in the Global Market

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Karachi(Cliff News)Aiming to expand its global reach, English Biscuit Manufacturers (Pvt.) Limited (EBM), the leading biscuit manufacturers of Pakistan, will be representing Pakistan at the Gulfood Exhibition 2019.While speaking to the media at the occasion, the Managing Director and CEO of EBM, Dr. Zeelaf Munir, said, “Quality has always served as the foundation of consumer trust in our products. Therefore, we strive to ensure that they are at par with international standards. Our goal is to invest in research and development to provide high quality nutritious biscuits for consumers across the globe. We want to make Pakistan proud by further strengthening our presence within international markets with the help of over five decades of biscuit making expertise.”Director Business Development, Shahzain Munir added, “Gulfood is an ideal platform as it provides great exposure to companies and creates numerous opportunities to meet potential business partners and build long lasting relationships.”Gulfood Exhibition 2019, held in Dubai from February 17 to 21, is the largest annual food and beverage exhibition attracting over 100,000 visitors, 5000 professionals and corporates from over 120 countries across the globe. EBM’s presence as the largest biscuit manufacturers of Pakistan reaffirms their commitment to growth and expansion in global markets and establishing a greater international footprint.The Company is continuously investing in their production lines to not only meet the increasing local demand but also cater to the rising level of consumption across global markets. Currently, EBM is exporting its products to over 25 countries including the UAE, Saudi Arabia, and Oman among other Middle Eastern countries, as well as the USA, UK, Canada and various European and African markets.The response from Gulfood has been phenomenal. EBM looks forward to fostering further ties with potential stakeholders over the upcoming days.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

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EBM sponsors the 4th SOP Unified Marathon to encourage inclusion

Shahzain Munir, Director of EBM seen with Special Olympics Pakistan Team at 4th Unified Marathon Winners (1)

Karachi(Cliff News)English Biscuit Manufacturers, Pakistan’s leading biscuit manufacturers, recently sponsored the 4th SOP (Special Olympics Pakistan) Unified Marathon in support of their shared vision of promoting the inclusion of people with intellectual and physical disabilities. The marathon, which involved a Run, Walk and Wheelchair race with a 700M Kid’s Dash, a 5KM|10KM and Half Marathon, was held on Sunday, February 17th, 2019 in Karachi at the DHA Sports Club – Moin Khan Cricket Academy.EBM has always strived to go the extra mile in supporting various causes that are in line with their company values. Through this sponsorship, EBM has demonstrated its unrelenting enthusiasm for the promotion of sports and sportsmanship within Pakistan combined with a vision to give both children and adults with intellectual disabilities a range of opportunities that will help them develop their physical fitness, demonstrate courage, experience joy and interact socially with other Special Olympics athletes and the community. To display their support, a number of EBM employees attended the marathon in great numbers.Speaking at the event, Director of EBM, Shahzain Munir stated; “We are extremely happy to be part of such a noble cause and to see so many people participate. We aim and hope to host more events of such kind to help raise awareness, promote inclusion and build healthier friendships and understanding of sports for special athletes.”

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

EBM continues to expand its export bussiness

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Karachi(Cliff News)The increasingly positive response from buyers at the Gulfood 2019 Exhibition held in Dubai from 17th to 21st Februaryhas created numerous opportunities for EBM to increase business in international markets.The company has already enhanced its operational capability to meet the level of demand that exists outside local consumption; a development which has enabled the organization to export its products to more than 25 countries around the world, including USA, Europe, and the GCC region.“We have brought EBM at par with international quality standards and intend on making it a recognized brand around the world. We holistically envision a brand name that is synonymous with quality, trust, and nourishment for our consumers around the world,” said Dr. Zeelaf Munir, Managing Director & CEO, EBM.EBM surfaced as the first Pakistani company to make its mark on key fronts at this exhibition, thus enabling the company’s goals of being highlighted on the global stage. The exhibition has, so far, served as a platform for EBM’s quest for continuous expansion at the international level, thereby adding to the company’s already established fame on the local front.Gulfood Exhibition, which was held at the Dubai World Trade Center, attracted exhibitors from all continents and engaged over 100,000 buyers from 120 countries where key trends and topics driving the industry were discussed among industry leaders.Potential buyers gave a phenomenal response to EBM during the 5-day exhibition. EBM’s commitment to keep abreast of global trends, while remaining true to its roots, has enabled the company to satiate the needs of local and international consumers from diverse markets.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.