EBM participated Gulffood 2020 exhibition at Dubai

English Picture Release

Karachi (Cliff News)Following the recent launch of their new corporate brand identity, EBM participated in the Gulffood 2020 Exhibition held in Dubai. The overall response received from the buyers present at the exhibition has helped create multiple opportunities for EBM to expand their reach across international markets.In recent months, EBM has focused on enhancing its operational capabilities in order to be able to meet the increased level of international demand. With a reach that already spans to many major countries around the world, EBM hopes to further expand its consumer network to include other countries as well. While speaking on the subject, Dr. Zeelaf Munir, CEO of EBM, said, ‘We have taken the ownership as well as the responsibility to provide wholesome and nourishing food-between-meals to our consumers. With ever increasing levels of demand, EBM has kept innovation, research and development at the core of its production process. Through our market-research, we have observed the evolving needs of our consumers, both at home and abroad, and have been able to fulfill the needs of those looking for high quality innovative offerings including ethnic varieties.’Shahzain Munir, Director Business Development further added, ‘The response from this year’s fair has been overwhelming for our organization. We will continue to break barriers to enter into new markets and adopt cutting edge technologies for efficient operations. International markets are and continue to remain our primary focus for business growth. We are determined to continue contributing to the national exchequer by increasing the export of our products.’With a legacy of over 50 years, as a leading food company from Pakistan, and an example of flourishing entrepreneurship, EBM firmly believes that success and growth are achieved only through consistently striving for excellence. EBM’s commitment to remain abreast of global trends, while staying true to its roots, has enabled the company to satiate the needs of local and international consumers belonging to diverse markets.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.


EBM founder Khawar Masood wins the AFFA Award at AdAsia2019

EBM English Picture

Lahore(Cliff News)Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in orchestrating AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.


Kamran Public School crowned as champions in PVCA-EBM Inter-School Cricket Tournament  


Karachi(Cliff News)Kamran Public School emerged champions in the 9th PVCA-EBM Inter-School Cricket Tournament 2018 as they overpowered Al Fatima Academy by 33 runs in a low-scoring final here at the National Stadium on Sunday.Batting first, after winning the toss, Kamran Public School was bowled out for 156 in 37.2 overs. Al Fatima Academy, chasing a target of 157 in 40 overs, found themselves bundled out for 123 in 35.1 overs. Kamran Public School’s Muhammad Ovais was adjudged Man of the Match for his fine all-round performance.The tournament was organized by the Pakistan Veterans Cricket Association (PVCA) and sponsored by English Biscuit Manufacturers (Pvt.) Ltd. As expected, the final was turned out to a fiercely fought contest between two evenly matched sides. Al Fatima Academy had to pay the price of sending down as many as 28 wides which proved the decisive factor in the end.Kamran Public School struggled with the bat after losing the prized scalp of skipper Syed Muhammad Hasan Jafri who could made only 10 off 23 balls. From 41 for one they slumped to 81 for seven as Adeel Meo mesmerized their batsmen in his eight-over spell, finishing with the impressive figures of five for 28. Muhammad Ovais, who came into bat at number nine, brought his team back in the game with his solid knock of 35, coming from 67 deliveries which lifted the total to 156 as the last two wickets added 50 crucial runs. The target of 157 looked within the reach of Al Fatima Academy but they also lost their way after the loss of their captain Abdullah Zareen, who had struck five fours in his breezy 20 off only 12 balls. Kamran Public School’s spinners sustained the pressure by picking up wickets at regular intervals with Muhammad Saim (2-6), Rashid Ghani (2-18), Uzair Akbar (2-21) and Muhammad Ovais (2-26) rising to the occasion. Al Fatima Academy fell 34 runs short of their target which was exactly the same number which they had conceded as extras.
At the conclusion of the match Prize Distribution Cermony was held which was attended among others by Fawad Ijaz Khan Chairman PVCA, Nadeem Omar President KCCA, Shahzain Munir Director EBM, Alamgir Ahmed and Amjad Islam. Syed Ali Haider Zaidi Federal Minister for Maritime Affairs was the Chief Guest.Mr. Fawad Ijaz Khan announced that top 20 performers of this Inter School Tournament would be given coaching by KCCA for one year and Mr. Nadeem Omar also announced that he will select some players out of these 20 School Boys for his Quetta Gladiators Team. Mr. Shahzain Munir promised to support in future such Inter School Tournaments. Mr. Ali Haider Zaidi appreciated the efforts of PVCA for promoting cricket at grass root level.Syed Muhammad Hassan Jafri of Kamran Public School received the Winners Trophy and cheque for Rs. 50,000, Abdullah Zareen of Al Fatima Academy received the Runners up Trophy and cheque for Rs. 25,000. Muhammad Owais was declared Man of the Final Match, Ahsan Hussain Best Batsman, Sher Hameed Best Bowler, Naveed Ahmed Best Fielder and Saad Baig Best Wicket Keeper.

The Sooper Junoon Concert makes history as most iconic live act ever seen in Pakistan

SooperJunoon - Ali Azmat on the stage

Karachi(Cliff News)Karachiites were treated to the most awaited concert of the year featuring Pakistan’s biggest Sufi rock band, Junoon. The event – which was organized by leading biscuit brand, Peek Freans Sooper to celebrate Pakistanis’ passion for their country on the birth anniversary of Quaid-e-Azam as well as to commemorate nearly 30 years of Junoon’s music – was declared a roaring success as it not only kept the audience singing along to the nostalgic tunes loud and proud, but also proved to be an awe inducing showcase of live effects and animation.Although there have been countless large-scale concerts throughout Pakistan’s history, a recent lull in the frequency of such events threatened to derail and completely submerge its live entertainment scene. The Sooper Junoon concert proved to be the impetus needed to jumpstart that trend once again.The event was a star-studded one with popular celebrities such as Wasim Akram, Zohaib Hassan along with an army of other celebrities and personalities in attendance. The much talked-about Ladies Only Pink Circle, which even Ali Azmat acknowledged on-stage as a first, was the crowning glory of the event while other enclosures were packed with people of all ages, all of whom had come together to see Junoon’s reunion after a long halt of 13 years.With a massive stage set for the Sufi-Rock Kings, the host for the evening, Faizan Haque, kick-started the event with Pakistan’s top DJ, Faisal Baig, whose Classic Rock music set helped build the mood for what was to come later. Following him were four brilliant opening acts, namely Lyari Underground, Khumaariyan, Tamasha and Sounds of Kolachi, every band making its own mark with the audience and leaving them yearning for more.With the appearance of each live act, the anticipation of the crowd for Junoon’s first live act in years grew, eventually getting to a point where it seemed like they just couldn’t take any more. However, once Junoon took to the stage, the evening took a turn from absolutely amazing to dream-like spectacular. With an incredible light show that was accompanied by L.E.D graphics and animations playing on three humongous screens which in their entirety spanned more than 200 feet in length, the audience was completely swept away by the entry. ” Wow! Look at all these people!” was the band’s first words on stage after 13 years when they saw the more than 10,000 in attendance.Junoon began with a tribute to the Father of the Nation before going on to perform iconic hits such as ‘Khudi’, ‘Sayoonee’, ‘Saaien’ and countless others.

SooperJunoon - crowd at the concert

The band then came full circle with a beautiful tribute to Junaid Jamshed in the form of a heartwarming performance of ‘Dil Dil Pakistan’, thereby filling the atmosphere with great emotion and nostalgia.Perhaps the most memorable moment of the concert was when Salman and Ali veered away from the script to sit down on the stairs of the stage and do an impromptu performance of the legendary hit, ‘Wish You Were Here’; their way of paying tribute to global icons, Pink Floyd. From there they entered their classic hit ‘Chalay, Chalay Thhay Saath Saath’. To everyone’s surprise, Ali didn’t sing the last line of the song, a rare display of emotion by the rock star, which pushed many in the audience to tears again. He turned away from the audience and said, “They ask that ‘oooh Ali what does this reunion mean to you…and I go, meh it’s the usual’, but – this reunion…”, and just left it at that, simultaneously echoing the feelings of everyone in attendance.Even with such a fantastic presentation of raw sentiment and emotion through the power of music and lyric, nothing could prepare the massive crowd for what was next in store. For the band’s last performance of the evening, Jazba Junoon, the audience was treated to what was, arguably, the longest and most brilliant firework show in recent history. The event concluded with the singing of the National Anthem with everyone gasping and cheering in awe as massive green fireworks appeared, just as they played the last note. The coincidence of the timing escaped no one. Maybe it was all planned to perfection. Goosebumps.It is no doubt that Peek Freans has, once again, exceeded expectations with the Sooper Junoon Concert and given the people of Karachi an evening where they were left both dazzled and awed by legends and newcomers alike. One hopes that EBM – the makers of Peek Freans – are able to come up with even greater initiatives for the future and thus make good on their promise of promoting all that is great about Pakistan.

SooperJunoon -Ali & Salman rocking the stage







Peek Freans Chocolicious showcases the real spirit of Football in Pakistan with “Dhak Dhak Goal”

[Press Release] Peek Freans Chocolicious Showcases the Real Spirit of Football in Pakistan with Dhak Dhak Goal (2)

Karachi(Cliff News)One of Pakistan’s most renowned brands for the youth, Peek Freans Chocolicious, recently launched its anthem for the football World Cup titled “Dhak Dhak Goal”. An upbeat soundtrack that’s full of passion for the game, ‘Dhak Dhak Goal’ shows the rising talent for football and the various ways in which it is celebrated in Pakistan.Through the video, Peek FreansChocolicious provides a true flavor of how the game is perceived across Pakistan and how it connects with the fans. Footballers from every corner of the nation are shown playing the game with great love and passion, thus reinforcing the image of football as a game that was born on the streets and which belongs to the people.Since it’s inception, the company’s emphasis has always been on the need to experiment with unique concepts and find ways to help connect with its target market. Through this anthem, its highly successful biscuit brand, Peek FreansChocolicious, has shown that football is less about the flair and flamboyance normally associated with high profile games and more about the sheer enthusiasm and zeal that people have for the game. It is about bonding across social, ethnic and sectarian classes of society and understanding the true meaning of sportsmanship.Due to its extremely genuine and heartfelt message, Peek FreansChocolicious shows how deeply ingrained football is and how many are able to relate to the excitement associated with the game and displayed by the brand.Chocolicious’ anthem has created such a a high energy and adrenaline fuelledatmosphere for fans of the game, along with amplifying the excitement for the upcoming FIFA World Cup matches that it has hit a record of over 2 million views on social media within a day of its launch.While speaking to the press about the anthem, Ayesha Janjua, EBM Head of Marketing, said, “Football is a very popular sport globally and Pakistan possesses immense talent for this sport. Through this anthem, EBM has presented the true spirit of football in Pakistan.”

EBM Profile:

“With a legacy that spans over 50 years of quality baking, EBM has solidified its position as one of Pakistan’s largest food companies with a market share of nearly 51%. Throughout its tenure, EBM has produced products that are in accordance with international standards of quality and hygiene and which provide quality taste with nutritional value. The success of EBM over the last five decades has only been possible due to the efforts of its team and its ability to connect and fully satisfy customer needs. In every bite lies the rich history of perseverance and hard work, which has been essential to its journey towards baking excellence. As a result, EBM continues to live by its cultural ethos – nourishing lives, hearts and communities.

[Press Release] Peek Freans Chocolicious Showcases the Real Spirit of Football in Pakistan with Dhak Dhak Goal

PSL eliminator tickets available at TCS Express Centers

Karachi (Cliff News)Tickets for the two eliminator matches of Pakistan Super League 2018 to be played in Lahore are  available exclusively at TCS Express Centres from today.The tickets will be available at 78 TCS express centres in Karachi, Lahore, Sheikhupura, Kasur, Raiwind, Faisalabad, Gujranwala, Sialkot, Hyderabad. Details of the locations of these TCS Express Centers are available on the website.Due to security reasons, there is a maximum cap of five tickets per CNIC and buyers will have to be present with their original CNICs at the time of making the purchase.Expressing his views, M.A. Mannan, President and CEO, TCS Holdings said, “We are delighted to be part of the Pakistan Super League. Cricket, as we know, has huge fan following in the country and we thank the PCB for entrusting us with the responsibility of sale of tickets. We are confident that we will facilitate cricket fans by offering smooth and hassle free delivery of tickets to let them enjoy thrilling moments of PSL in Pakistan.The tickets for the two eliminators are already available online on Yayvo.com.Announcement for the sale of tickets for the final of PSL to be played in Karachi will be made soon.






Gluco Allahyar and the Legend of Markhor’s Press Conference at Cinepax,Ocean Mall


Karachi(Cliff News)Gluco Allahyar and the Legend of Markhor, the latest animated movie by ARY Films and3rd World Studios in collaboration with Peek Freans Gluco recently held a press conference at Cinepax, Ocean Mall on January 20th, 2018 to launch two of its songs.The movie has a powerful narrative depicting the story of Allahyar, a boy who has the special ability to communicate with animals, and his animal companions who embark on a thrilling journey to save an endangered species from vicious hunters. It will be featuring the lush beauty of Northern Pakistan through brilliant animation.The movie is produced by 3rd World Studios, spearheaded by Uzair Zaheer Khan who is also the director and thewriter of the film. The voiceovers are done by some of the leading names of the Pakistani film industry such as Ali Noor, Arieb Azhar, Ali Rehman Khan, Hareem Farooq, Arshad Mehmood, Nadia Jamil, Amjad Chaudhry, Ahmed Ali, Anum Zaidi, Azfar Jafri and Natasha Humera Ejaz.“Gluco Allahyar and the Legend of Markhor is the result of tireless hard work of our team, who has put their heart and soul in this film. We hope that our efforts will bear fruit and the film will be well-received by audiences of all ages,” stated Uzair Zaheer Khan, the owner of 3rdWorld Studios.“This will be our 2nd animated movie after 3 Bahadur, and we have complete faith in the movie with its brilliant concept and exceptional animation,” stated Salman Iqbal, Founder and President of ARY Digital Network.“ARY Films believe in providing quality entertainment for both children and adults. After the immense success of Parchi, we have high hopes from GlucoAllahyar and the Legend of Markhor,” stated Jerjees Seja, CEO ARY Digital Network.Dr. Zeelaf Munir, Managing Director and CEO of English Biscuit Manufacturers (EBM) said, “English Biscuit Manufacturers (EBM) makers of Peek Freans Gluco, has always believed in supporting local culture and talent, and this movie provides a platform for young producers/directors to showcase their work. We are glad that we could be associated with this exceptional venture.”Ayesha Janjua, Head of Marketing of EBM and Peek Freans Gluco said, “EBM has always been a strong advocate of preserving nature and wildlife. It has previously partnered with World Wildlife Fund (WWF) for environment conservation, and this movie provides a perfect platform for EBM & Gluco to support wildlife conservation which we strongly believe in.”3rd World Studios is also partnering with WWF-Pakistan, one of the largest organizations in the world and has been working in the country for over 40 years. From wildlife conservation and protecting the ecosystem, WWF-Pakistan runs various initiatives to educate the public about conserving our natural resources. The partnership between both organizations in the right fit in promoting conservation through an epic story of braveryCommenting on the film Hammad Naqi Khan, Director General, WWF-Pakistan said, “The film will be a good contribution towards rising on biodiversity conservation in Pakistan. It highlights on-ground threats to species such as the Markhor, Snow Leopard and Chakor in their natural habitat. Further initiatives like these are needed to promote a positive attitude about nature conservation among children and the youth. We are very excited about this partnership and about initiating this conversation with children”.The movie is slated to release on 2ndFebruary, 2018 nationwide.

About ARY Films

ARY Films is a film distribution and production company in Pakistan, part of ARY Digital Network. ARY Digital Network has started up a company with the name of ‘ARY Films’. It has taken its first step towards becoming the premium entertainment provider in the region with the first commercial release ‘Main Hoon Shahid Afridi’ which was successfully running nationwide.ARY Films is the only Brand in Pakistan which is not only releasing films in Pakistan but also worldwide in countries which include UK, USA, Canada, Europe and the Middle East.

About 3rd World Studios

We are a Pakistani, film animation studio, founded in 2016 by Uzair Zaheer Khanwith a collective team dedicated to engraving Pakistan’s name in the international film community.Functioning as an innovative, story-telling lab we at 3rd World Studios combine Pakistan’s creative human resource to create world class entertainment and aim for setting the bar higher in the field of animated feature films.3rd World Studios was formed based on a vision to bring together Pakistan’s creative human resources and create world-class entertainment while setting the bar higher in the field of animated feature films.

About Peek Freans Gluco:

Preparing children for life’s challenges for over 45 years, Gluco is the leading energy biscuit brand of Pakistan and loved by many generations of consumers. MadeIMG_20180121_072341with natural ingredients, Gluco provides the much needed energy to the new generation and mothers who want to ensure that their children are well-nourished.