Infinix and TikTok join hands to launch all new S5 campaign

Picture - Infinix Joins Hand with TikTok

Karachi(Cliff News)Infinix, Pakistan’s Leading Smartphone brand is known for delivering feature-rich smartphones to the users. Infinix has always been the leader when it comes to engaging and connecting with its users. To get closer to its users in a fun way, Infinix has joined hands with TikTok for its exciting new product ‘Infinix S5’ which comes with a 32MP In-Display Selfie camera and a whopping 6.6” punch hole display.In this campaign -“S5 Picture Clear Hai”, Infinix is encouraging everyone to show their other side which they are passionate about. We all have a personality that people normally see, one could be a banker, marketer, actor or anything and that is how people mostly see them, but what hides behind is the passion that mostly others don’t get to see, they could also be dancer, singer, racer etc.TikTok, the leading short-form video platform, is gaining global momentum around the world. Infinix has joined hands with TikTok to launch its first hashtag challenge #S5PictureClearHai. TikTok’s format and joyful tone is resonating with a new, influential generation, giving rise to interactive trends and creative memes that encourage everyone to participate. By letting users create their own content, users can be part of the Infinix community and turn into authentic and powerful brand ambassadors.This campaign is an instant hit on TikTok and managed to garner more than 8.8 million views in just two days, almost 150,000 users made their videos to the catchy beat uploaded on TikTok for Infinix S5. Needless to say, we aren’t surprise by how this fun campaign got executed and managed to bring out the clearer picture of everyone. It wouldn’t be wrong to mention here that TikTok users in Pakistan are taking ‘Picture Clear Hai’ to the next level, and once again Infinix has been successful in engaging the youth of Pakistan in a fun way!With Infinix S5’s 32MP In-Display selfie camera, people get a chance to showcase both sides of their personality, hence the tagline for their campaign ‘Picture Clear Hai’ perfectly fits the bill, as it is both inquisitive and making a statement at the same time.To reinforce the narrative, Infinix engaged the diva of Pakistani showbiz industry Sana Javed as their brand ambassador along with famous travel v-logger Irfan Junejo, the most adored young rockstar Abdullah Qureshi, and queen of the ramp, super model Zara Peerzada to show their other sides.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

About Infinix

Launched in 2013 and targeting the young generations, Infinix Mobile is a premium smartphone brand from TRANSSION Holdings. With “THE FUTURE IS NOW” as the brand essence, Infinix aims to allow consumers to stand out in the crowd and to show the world who they really are. Infinix is committed to providing the most cutting-edge technologies, bold and stylish designs, keeping consumers on trend and up-to-date. Infinix’s portfolio spans five product lines – ZERO, NOTE, HOT, HOT S, and SMART; empowering users to own innovative technologies and experience intelligent lifestyle! Infinix has a presence in more than 30 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia and South Asia.


Nestle inaugurates new plant worth USD 22 million in Sheikhupura

Lahore(Cliff News)Punjab Governor Chaudhry Mohammad Sarwar inaugurated a state-of-the-art manufacturing plant at Nestlé Pakistan’s Sheikhupura Factory.The production capacity of the NESTLÉ FRUITA VITALS (Nestlé’s range of juices, nectars and drinks) Plant – the newest edition to its facilities operating in Pakistan – is 24,000 units per hour. The company’s investment of USD 22 million is one of its largest investments recently.While speaking at the occasion, Chaudhry Mohammad Sarwar said, “We aim to create conditions in which foreign companies are attracted towards making new investments. At present, the government is making concerted efforts to revive the nation’s economy. I am really pleased to see that Nestlé, one of the world’s leading food and beverage companies, is making such good progress in Pakistan.”Welcoming the investment, the Governor added, “I am heartened to see that Nestlé has always taken a keen interest in creating opportunities for the people. Their investment demonstrates and speaks volume about Nestlé’s trust in the future of Pakistan.”Samer Chedid, Chief Executive Officer, Nestlé Pakistan, while sharing his views said, “Nestlé’s recent investment is a testament to our continuous trust in Pakistan and its growth potential. We are also excited about integrating our Chaunsa value chain. We are procuring Chaunsa mangoes from the 110 farms that we introduced interventions at to improve their yield’s quantity and quality. This integration demonstrates our Creating Shared Value approach in which we ensure that our activities and products are making a positive difference to society while contributing to Nestlé’s ongoing success.”“We appreciate the government’s steps as a result of which Pakistan has been listed by the World Bank as among the ‘Top-20 Improvers in Ease of Doing Business 2020’.   This is a clear reflection of the government’s commitment to improve competitiveness by increasing support for the development of the private sector, reducing regulatory and administrative burden on enterprises,” he said.

About Nestlé

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives.



High profile moot to discuss prevalence of Cancer in developing countries

Karachi(Cliff News)A three-day high profile conference to discuss prevalence and causes of cancer leading to death particularly in developing countries will open at SIUT (Sindh Institute of Urology and Transplantation) today (Friday). The conference is jointly organized by prestigious American Society of Clinical Oncology (ASCO) and SIUT. Some leading cancer specialist from Europe and North America are taking part in the conference.According to statistics released by American society some 1,48,000 Pakistanis are diagnosed cancer annually with over 1,00,000 deaths caused by cancer.Management and treatment of hematological malignancies, breast and lung cancers, colon cancers are important topics which have earmarked for discussion during three day proceedings. The American society which was established in 1954 with worldwide membership of 45 000 practicing oncologists including Pakistan has decided to take the war against cancer globally. The conference is a part of the global war. Workshop to carry out research, education and promotion of high quality patient care are also part of the conference.Highlighting the ever growing rate burden of cancer in the society experts have underlined the need to reduce the burden of the ailment by implementing known cancer preventing strategies. Smoking and use of tobacco has been described as the most important contributing factor. They also underlined that adoption of healthy life style, healthy diet and cancer screening as vital component for preventing cancer. The oncologist members of the sobriety also pointed out dearth of the state of the art cancer treating hospital in public sector in Pakistan is equally essential.

The Recovery House resolute to combat mental illness in Pakistan

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Karachi(Cliff News)The Recovery house (TRH) – A project of Caravan of Life Pakistan Trust,  which works tirelessly in an aim to shift the focus on effective steps needed to combat mental illness in Pakistan, recently conducted a public awareness seminar on ‘Recovery from Mental Illness: Looking at the Roadblocks &Strengths’.The facilitator/expert speaker for this session was Dr. Veronica Carey (PhD, CPRP), Assistant Dean for Diversity and Student Affairs; Associate Clinical Professor at Drexel University – College of Nursing & Health Professions, USA.The seminar was attended by over 75 attendees which comprised mostly caregivers, people living with the illness or those belonging from other profession. These attendees interacted with the Dr. Veronica and exchanged their valuable thoughts along with highlighting the importance of having such sessions on a higher frequency in Pakistan.TRH brings experts in the field from the United States of America to Pakistan on frequent basis, both for training purposes and for conducting relevant seminars & conferences. With such efforts, TRH remains resolute to bring focus and attention of the people in Pakistan towards the essential precautions that are required to tackle with mental illnesses.Being highly strong-willed and welcoming the participants, Dr. Veronica Carey said, “The Mission of Psychiatric Rehabilitation is to help people with long-term psychiatric disabilities increase their functioning so that they are successful and satisfied in the environments of their choice, with the least amount of ongoing professional help.”“This is my fourth visit to Pakistan and the people here possess very strong skills to overcome any difficulty that comes their way, be it recovery from mental illness. The core principles of psychiatric rehabilitation is to convey hope and show respect, thus making everyone part of the cultural norms and working on their strengths,” she concluded, stressing on the key message of the seminar being “Recovery starts with you!”.Dr. Veronica thanked the attendees for supporting the recovery of their loved ones and expressed her desire to revisit Pakistan and host such seminars on a higher frequency.

About The Recovery House:

The Recovery House – A project of Caravan of Life Pakistan Trustfacilitate individuals with a mental illness to effectively manage their illness in order to live life at its fullest and re-integrate as functioning members of society.



GE Healthcare and Aga Khan University Hospital Pakistan announce strategic partnership

Photo Release - GE Healthcare and Aga Khan University Hospital Pakistan announce strategic partnership (Jan 29, 2019).jpg

Karachi(Cliff News)On the sidelines of Arab Health 2019, the region’s leading healthcare exhibition, GE Healthcare and The Aga Khan University Hospital (AKUH) in Karachi, Pakistan, today announced a strategic partnership to give Pakistan’s leading private quaternary care hospital access to a new range of advanced medical imaging and diagnostic equipment. GE Healthcare and its distributor in Pakistan, Shirazi Trading, have already started installation of the imaging, ultrasound and lifecare solutions and anticipate the project will be completed by May this year.The Aga Khan University Hospital (AKUH) is a private, not for profit, university hospital, focusing on the delivery of the highest quality health care in Pakistan for over 30 years since 1985. It also serves as the teaching hospital for the brightest doctors, nurses, and midwives in the country. AKUH is the only teaching hospital in Pakistan accredited by the Joint Commission International, commonly considered the gold standard in health care delivery, and its clinical laboratories are the only institution in the country to be accredited by the prestigious College of American Pathologists.Mr. Al-Karim, Chief Financial Officer & Vice President Finance of the Aga Khan University Chairman of the Aga Khan Development Network Health Network Group Purchase Program, said: “Technology plays a critical role in helping our doctors, nurses and staff deliver the highest quality care.  Our strategic partnership with GE Healthcare will give our clinicians access to the most cutting-edge medical imaging systems which will ensure that patients continue to receive timely care that is of the highest standard.Dr. Mazhar Qureshi, Country Manager, GE Healthcare in Pakistan, added: “The Aga Khan University Hospital in Pakistan has built an impressive reputation both through delivering high quality care to the patients who need it most and by setting the standard in clinical training for leading healthcare professionals across Pakistan and the region. In equipping this renowned institution with our latest suite of innovative imaging, ultrasound and life care solutions, we help enable their clinicians to deliver faster, more accurate diagnosis that ultimately support better patient outcomes.  GE Healthcare is proud to partner with the Aga Khan University Hospital in Pakistan.”Farooq Saleem, CEO, M/S Shirazi Trading Company, said: “Each of GE Healthcare’s solutions, installed and maintained by M/S Shirazi Trading Company, are ideally suited for the busy hospital environment at Aga Khan University Hospital Pakistan, making diagnostic procedures faster, safer and more efficient.   This technology will undoubtedly benefit both patients and students of Pakistan’s best private teaching hospital.”Among the key solutions being installed at the hospital includes GE Healthcare’s SPECT (single-photon emission computed tomography) system, the Discovery NM630, which delivers superb image quality using scan times and doses as low as half that of standard Nuclear Medicine protocols.  Designed to maximize scannable population, it reduces table time for patients as scans can be set up faster, contributing to improved scanning speed and efficiency, as well as streamlined workflow. This is ideally suited for the busy hospital offering several specialty services under one roof.GE Healthcare will also supply the Revolution™ EVO, an innovative CT designed to support the widest variety of patients and applications, from complex trauma or cardiac cases, to large patient backlogs in busy emergency departments that strain workflows and resources.The Senographe Essential Mammography system, a full-field digital system for high-quality mammograms, will help elevate women’s healthcare at the hospital. It helps perform a wide variety of breast procedures-from in-office screening and diagnostics to interventions to mobile screenings.A portable, robust cardiovascular ultrasound system, the Vivid S70 N provides fast, accurate visualization and quantification, while reducing clicks and repetitive tasks, while the Vivid E95 is a premium 4D Cardiac Ultrasound System assuring better image quality, faster volume rates with higher processing power, and smaller probes. Also new at the hospital is the Voluson™ E6, a versatile ultrasound system offering the superior imaging with added flexibility.Visit GE Healthcare’s pavilion at Arab Health 2019 at Booth #S3B10, Sheikh Saeed Hall 3, Dubai World Trade Center.

Dadabhoy Institute organised one day workshop “Detecting Mycotoxins Effectively in Field Crops and Spices”

Karachi(Cliff News)Faculty of Science, Dadabhoy Institute of Higher Education has organized a One Day Workshop on “Detecting Mycotoxins Effectively in Field Crops and Spices” collaborated with Sindh Medical Store (SMS) at Main Campus, DIHE.Guest Speaker was Belvick Lee (Regional Senior Sales Manager Romer Labs), described about the worldwide contaminants of food with mycotoxins, which is a significant problem that impact food safety and economic losses. The pre and post-harvest environment conditions of field crops promotes the growth of fungi in field and during storage. In this workshop, we also discussed about the methods of analysis for the management of mycotoxins in agriculture produce such as rice and chillies, which are major export of food supplies from Pakistan.After the Thank you note Dean of Science Prof. Dr. Shahana Urooj Kazmi and all faculty members presented a memento to our honorable guest speaker.

Smokeless stoves helping to improve woman health

self built pakistan chuhla

Karachi (Cliff News)Smokeless stove programme creates female entrepreneurs in Pakistan –
World Habitat Awards Winner 2018
A programme to build low-cost smokeless stoves, helping to improve women’s health and alleviate
poverty in rural Pakistan, has been named a World Habitat Award Winner 2018. Pakistan Chulahs – The smokeless stoves empowering women and changing lives teaches marginalised
women to build a hygienic, sustainable, smokeless earthen stove, which not only improves their health but also empowers them to earn a living by marketing and building stoves in other villages.The programme is run by the Heritage Foundation of Pakistan, which has trained 35 ‘Barefoot Village
Entrepreneurs’ (BVEs) in Chulah construction. BVEs act as master trainers, charging US$2 to teach other
women to build their own Chulahs out of mud bricks and lime. Materials cost an additional US$6, bringing
the total cost to US$8.Chulah stoves use 50-70 per cent less firewood than traditional stoves, reducing deforestation and saving valuable time for women, whose job it is to collect fuel. Smoke from traditional open-flame wood-burning stoves can cause serious respiratory infections and eye problems. In addition, food cooked on these floor-mounted stoves is easily contaminated leading to diarrhoea, especially in children.Since 2014 more than 40,000 stoves have been built, improving the health of 300,000 people. The Heritage Foundation aims to expand the programme to build 100,000 Chulahs per year, bringing the
health and economic benefits of the stoves to millions more disadvantaged women and their families.
Champa, who has helped build 14,000 stoves with her husband, said: “We work together and have been
able to purchase a motorcycle and jewellery from the money we have made. Now we are happy as we
are able to live in comfort. The ladies always ask about the benefit of the stoves. Since it is placed at a
certain height, it does not cause harm to the children, not even toddlers. It’s also safe for women. It prevents the smoke entering their eyes. It also avoids the heat reaching your face. I teach them how to build the stove themselves. It makes us happy that they are also learning to build it and then teaching
others.”Maimunah Mohd Sharif, UN-Habitat Executive Director, said: “The Stove Sisters are an inspiration for
every woman and girl! With thanks to the Chulah stoves, 300,000 people in Pakistan have access to improved housing, health and better food. Beyond improving people’s lives and homes, this project is a remarkable example where housing contributes to sustainable consumption and production.”Leilani Farha, the UN Special Rapporteur on the right to adequate housing, said: “Air quality is an important aspect of the right to adequate housing under international human rights law. Chulah stoves
not only address that, but have empowered women in rural Pakistan, providing many with self.