Sara Loren reveals first look of her action film “Ishrat MADE IN CHINA”


Karachi (Cliff News)After making her mark in the international arena, the versatile actress Sara Loren reveals the first look of her Pakistani film, Ishrat Made In China. The announcement was made earlier this week, as the cast took to their Instagram accounts to share official posters of the film. ‘Ishrat Made In China’ marks the first time Loren will be seen in an action oriented role. A spin-off of Mirza’s 2006 satirical television series Ishrat Baji, ‘Ishrat Made In China’ is an action comedy film which revolves around gang rivalries. When asked about what fans can expect from the film, Loren says, “At this point I can’t reveal a lot. However, as Sanam pointed out earlier, the images that you see don’t reveal much about the characters. Rather, they’re more of cast announcement. We’ve worked really hard. The director, the team and my fellow actors, all have been brilliant. This is also my action debut and I’m thrilled to share it with my fans. Always buzzing with creativity, we’ve all thoroughly enjoyed making the film, here’s hoping you’ll enjoy watching it as much too!”Sara Loren previously traveled to Thailand with the entire team of ‘Ishrat Made In China’ including the actors Mohib Mirza, Sanam Saeed and Shamoon Abbasi before the first coronavirus case was confirmed in Pakistan. Unfortunately, with the sudden announcement of the country going in lock down and suspending international and national flights, the cast and crew found themselves stranded in Thailand. After continuous appeals to the government, the film team was flown back and earlier also tested negative for CoVid-19. An Ek Alif Films and Eleven Eleven Films Presentation, Ishrat Made In China features a star studded cast including Sara Loren, Mohib Mirza, Shamoon Abbasi, Sanam Saeed, Mani, Nayyar Ejaz, Shabir Jan and Ali Kazim. The film is scheduled to be released in 2020. Details about Loren’s character will be revealed at a later date. 



Microsoft ensures secure collaboration for digital learning in Pakistan

Karachi(Cliff News)“Today, as more and more people across the globe, including Pakistan are required to stay home due to government lockdown interventions, we are seeing a massive shift towards remote learning. This has meant the growth in the usage of collaborative tools such as Microsoft’s Teams to create virtual classrooms wherein educators can communicate with their students in real-time”. This statement has been issued by Microsoft recently.According to the South African activist and former president Nelson Mandela, ‘Education is the most powerful weapon which you can use to change the world’. Investment in education is one of the biggest investments any country can make for its current and future generation. Currently, around 420 million people across the world would be lifted out of poverty with secondary education consequently improving the quality of life globally by more than half.In emerging markets alone, over 1.5 Million students and teachers are leveraging Microsoft Teams as the remote learning platform during this period. Through such platforms, educators can connect with and support students in much the same way they could in person with live meetings wherein they are able to show video, share presentations, and even invite external speakers for virtual field trips. But, as students and educators move online, naturally there is an increase in the risks to security and safety. In Pakistan, Microsoft has observed that as we adjust to the new normal and governments take the much needed next steps towards safely re-opening the economies and adopting possible return to school strategies, blended learning will play a key role in ensuring that some of the non – essential aspects of learning that do not require face to face interaction are enabled while ensuring the online safety and security of students.Pakistani educational institutions, therefore, need to take steps to ensure that digital learning environments are safe by setting up concrete policies and restrictions when using these tools to guard students’ safety, while also ensuring that online classrooms remain engaging and giving educators the tools they need to create a focused learning environment.When educators set up meetings to teach students a link is created which participants can use to enter these meetings. Sharing these links online to reach students can seem like a quick and easy way to communicate with students when and how to enter live meetings but this also opens meetings up to anyone who sees the link.Online classrooms introduce a new dynamic for both teachers and students alike, making managing disruptions and curbing inappropriate messaging, a task which educators need to perform in new ways. Now, these disturbances can also appear in the form of unauthorised users with disruption often being their main goal.To manage disruptions while ensuring the safety of students, administrators should limit students’ ability to schedule meetings, initiate private calls, and monitor chat sessions to remove inappropriate messaged in channel meetings. This can be done by restricting meeting roles for students within a meeting. Educators can control the learning environment further in Teams by creating meetings for classes within specific channels which allows them to disable student-to-student chat if necessary and allows them to track class discussions in context. Other functionalities such as being able to blur video backgrounds, mute participants, and control who can present during the meeting are key for ensuring safe learning for students with Teams.We have entered an unexpected and often challenging time where in just over a month the education landscape has completely transformed. But as we have also seen, technology is a powerful tool that can be used to overcome these challenges and sometimes even improve on functions such as learning. With technology, education can be interactive, engaging, and controlled as long as we ensure digital security to protect students and staff online.As a way to support educational institutions as they work to do so, Microsoft has created a more in-depth guide to serve as a foundation to their safety plans, and thus help to give teachers, students, and parents’ peace of mind while also making learning more productive.


Infinix Launches Hot 9 play with Massive 6000 mAh Battery

Infinix Launches Hot 9 play with Massive 6000 mAh Battery

Lahore(Cliff News)Infinix, the premium smartphone brand known for its innovative and state-of-the-art devices, has just launched the addition to its best-selling Hot 9, the Infinix Hot 9 play. The new phone comes with huge 6000 mAh to treat power users, a 6.8″ HD+ cinematic display, dual rear camera with AI, and ample storage. The Hot 9 play has, 2GB/32GB with dedicated micro SD card slot and will be available at an affordable price of Rs. 15,999 in markets across Pakistan. The device would be seen in four attractive colour options; Violet, Ocean Wave, and Quetzal Cyan and Midnight black.
The Infinix Hot 9 play is fitted with a 6.8-inch HD plus cinematic display, designed to enhance the consumer’s viewing experience. The phone runs Android 10 with XOS 6 on top and features a massive 6,000mAh slimmer battery, with 34-day standby life. On the front camera, the buyers get an 8 MP primary camera with flashlight, and on the rear, there’s a 13MP AI lens with triple LED flash light. “An exciting new addition to the Infinix family, the Hot 9 play is the ultimate device for all the people on the go who are looking for the all-in-one solution in their smartphone. With its powerful battery performance, sleek and stylish design, the HOT 9 play is going to be the best buy in user-friendly price range. Infinix has always worked to produce devices with powerful features and distinctive designs so our consumers can create their style statements with their smartphones, and enjoy all the cutting-edge features at the same time,” said Mr. Joe Hu, CEO of Infinix Pakistan.The Infinix HOT 9 play is a complete package for users looking to spend time on their phones uninterrupted by the worries of charging the device. Up-to-date with the latest design and features, the HOT 9 play is an exciting new and budget-friendly addition to the smartphone market. The other variant of Hot 9 play 4GB + 64GB will also be available soon in the month of June in an expected price of lower than Rs. 20,000.

About Infinix

Launched in 2013 and targeting the young generations, Infinix Mobile is a premium online-driven smartphone brand. With “THE FUTURE IS NOW” as the brand essence, Infinix aims to allow consumers to stand out in the crowd and to show the world who they really are. Infinix is committed to providing the most cutting-edge technologies, bold and stylish designs, keeping consumers on trend and up-to-date. Infinix’s portfolio spans five product lines – ZERO, NOTE, HOT, S, and SMART; empowering users to own innovative technologies and experience intelligent lifestyles! Infinix has a presence in more than 30 countries around the world, covering Africa, Latin America, the Middle East, Southeast Asia and South Asia. For more information, please visit:

Emirates resumes passenger flights to 9 destinations

Emirates resumes passenger flights to 9 destinations

Karachi / Dubai(Cliff News) Emirates has announced its plan to operate scheduled flight services from 21 May to nine destinations: London Heathrow Frankfurt, Paris, Milan, Madrid, Chicago, Toronto, Sydney and Melbourne.* The airline will also offer connections in Dubai for customers travelling between the UK and Australia.These flights will be available for booking on will only be accepted on these flights if they comply with the eligibility and entry criteria requirements of their destination countries. This includes an approval from the Federal Authority for Identity and Citizenship (ICA) for UAE residents who wish to return to Dubai.Adel Al Redha, Emirates’ Chief Operating Officer said: “We are pleased to resume scheduled passenger services to these destinations, providing more options for customers to travel from the UAE to these cities, and also between the UK and Australia. We are working closely with the authorities to plan the resumption of operations to additional destinations. We have implemented additional measures at the airport in coordination with the relevant authorities in respect to social distancing and sanitization. The safety and wellbeing of our employees, customers and communities, remain our top priority.”

Repatriation flights

In addition to the scheduled services, Emirates will also continue to work closely with embassies and consulates to facilitate repatriation flights for visitors and residents wishing to return home. This week, the airline plans to operate flights from Dubai to Tokyo Narita (15 May), Conakry (16 May), and Dakar (16 May).*

Health and safety on Emirates

The safety and wellbeing of passengers and employees is Emirates’ top priority. In preparation for the resumption of flight services, the airline has already enhanced various precautionary measures throughout the customer journey.

At Dubai International airport, customers and employees will have their temperatures checked via thermal scanners. Protective barriers have been installed at check-in counters to provide additional safety during interaction. Gloves and masks are mandatory for all customers and employees at the airport. In addition, Emirates’ cabin crew, boarding agents and ground staff who interact directly with travellers will don personal protective equipment (PPE) including a protective disposable gown and safety visor.Social distancing protocols will also be implemented. At this airport, this includes physical indicators being placed on the ground and at waiting areas in the airport to ensure travellers maintain a safe distance.For health and safety reasons and to minimise interaction on-board, Emirates will offer a modified in-flight service that focuses on reducing contact and infection risk. Magazines and print reading material will not be available during this time. Cabin baggage have to be checked-in, and customers can only bring essential items such as a laptop, handbag, briefcase or baby items on board.

Emirates has initiated a stringent safety programme to ensure aircraft cabins remain clean and sanitary. The airline’s modern aircraft cabins have been fitted with advanced HEPA air filters which remove 99.97% of viruses and eliminate dust, allergens and germs from cabin air for a healthier and safer on-board environment. After its journey and on landing in Dubai, each aircraft will go through enhanced cleaning and disinfection processes to ensure safety and proper sanitation.


QR Payments – Safe and Practical

The Coronavirus pandemic has forced us all into self-isolation. Undoubtedly, carrying out day to day activities has become quite inconvenient, but strictly following social distancing practices is of the utmost important right now considering the pace at which the virus is spreading.The World Health Organization (WHO), local governing bodies as well as experts in Pakistan have highlighted a range of precautionary measures for limiting the spread of this deadly disease. As a responsible person, I like to read up on these to make sure I protect myself and those around me. However, going out for essentials like groceries is imperative even when under lockdown and this is where things get a little challenging for me.Every time I go out to buy something, I become curious about the research that says Coronavirus can be transferred through surfaces like paper currencies and even plastic cards. The SBP has directed all banks to quarantine notes but this practice can’t be applied to money which is being exchanged between people and shopkeepers on daily basis. On each visit to the store I would wonder of a viable solution to this problem.Then, one day as I was collecting my groceries, I saw a man scanning some kind of code placed at the counter with his smartphone. He didn’t give a card or cash, instead all he showed to the guy at the cash register was a text which apparently, the shopkeeper had also received. I was fascinated and curious at the same time.
I inquired the man what this payment mode was that he had just used. He kindly told me that it was Easypaisa’s new QR payment service. I had heard about it, seen the QR cards lying at certain places too but had never given it any thought. Today, though, I was intrigued. I couldn’t help but to know more.Fortunately, the guy using it turned out to be friendly and explained me the process, which was quite simple to my surprise. All I had to do was sign up to the Easypaisa application using my CNIC details. The option is available on the app and works at hundreds of retailers including petrol stations, super stores and restaurants etc. The Easypaisa account itself can be topped up through balance transfer from any bank account. This means that there is no handling of cash or cards at any point – truly going cashless.Since I visit the store quite often, I know the shopkeeper too. The guy was quick to chime in and point out that even for retailers, the process of acquiring this payment facility was quite simple. In light of the Coronavirus outbreak, many people had been coming in with reservations about paying cash or card due to the fear of potentially transferring the virus. The process to get registered for the service was all digital without any lengthy paperwork. I was surprised about how I hadn’t heard about this till now.The shopkeeper further explained that there were three ways to register. He had done it by simply sending a message with the name of his city and his mobile number to 422 (type RET<space>MOBILE NUMBER and CITY and send it to 422). He mentioned that a few other retailers also registered by calling the same number or (Area code) 111-003-737 and some by visiting the Easypaisa website. After processing of the application, he received a confirmation message which was followed by the shop’s QR code being sent to him through WhatsApp. He was amazed that the process was actually so simple which saved both his time and effort.A service like QR payments is a breath of relief in these trying times. It enables us to ensure our own safety while also making sure that we fulfill our duty towards society. Many businesses are now introducing this facility and I can’t wait for it to be available in every store across the city.

CG organised “Ngabuburit” gathering for Indonesian Nationals at Sindh


Karachi(Cliff News)Ngabuburit which literally means doing leisure activities prior to iftar has become the tradition in Indonesia where the people spend their afternoon having fun with friends and  families, doing gathering activities, culinary tours in food street bazaars, and engaging in other social activities to pass the last few hours before breaking of the fast in Ramadan.Like the Indonesian people in their native homeland, Indonesian Consulate General in Karachi also held “Ngabuburit” programme for Indonesian nationals in Sindh Province, Pakistan amidst the current Covid-19 pandemic situation since the first day of Ramadan, Saturday (26/4). Following the social and physical distancing #stayathome, this activity is packaged in a virtual meeting through the Zoom Application and live on Official Facebook Page of the Indonesian Consulate General where the speakers deliver lectures on Islamic studies “NGOPI – Ngobrol Perkara Iman” or virtual dialogue on articles of Islamic Faith, Virtues of Ramadan, and other topics related to Islam before breaking the fast in Ramadan.A large number of people participated in the event, including staffs of the Indonesian Consulate General and their families, Indonesian students of Jamia Binoria International Karachi (JBIK) and Jamia Ibnu Abbas, as well as Indonesian nationals in Sindh Province. The NGOPI programme held today’s afternoon (9/5) was about “Zakat as an Instrument in Overcoming Social Inequalities”. This program is designed interactively through presentation of the topic followed by question & answer session from participants.At the first NGOPI Programme held on Saturday (26/4), Indonesian Consul General in Karachi, Totok Prianamto expressed his best wishes to all Indonesian nationals in Sindh Province on the happy occasion of Ramadan Mubarak and appealed the Indonesian nationals to observe fasting as a means to increase faith and devotion to the Al-Mighty Allah. Indonesian Consul General also called upon Indonesian nationals to follow guidelines and directives issued by the Pakistan Government as well as Indonesian Government amid the threat of the Covid-19 pandemic. Furthermore, Indonesian Consul General appealed all Indonesian nationals to nurture bonds of friendship and strengthen unity among them under the common frame of the Unitary State of the Republic of Indonesia (NKRI).This virtual event is carried out twice a week, on every Saturday and Sunday at 4 pm to 5 pm during Ramadan in collaboration with the Indonesian Student Association (PPMI) in Karachi. The event receives positive response from the Indonesian nationals and has been quite appreciated in providing better understanding on many issues related to Islam as well as a means of communication among Indonesian nationals in Sindh Province.


Emirates Group announces 32nd consecutive year of profit

IMG-20200511-WA0037Karachi/Dubai(Cliff News)The Emirates Group today announced its 32nd consecutive year of profit, against a drop in revenue mainly attributed to reduced operations during the planned DXB runway closure in the first quarter, and the impact of flight and travel restrictions due to the COVID-19 pandemic in the 4th quarter.Released today in its 2019-20 Annual Report, the Emirates Group posted a profit of AED 1.7 billion (US$ 456 million) for the financial year ended 31 March 2020, down 28% from last year. The Group’s revenue reached AED 104.0 billion (US$ 28.3 billion), a decline of 5% over last year’s results. The Group’s cash balance was AED 25.6 billion (US$ 7.0 billion), up 15% from last year mainly due to a strong business performance up to February 2020 and lower fuel cost compared to previous year.Due to the unprecedented business environment from the ongoing pandemic, and to protect the Group’s liquidity position, the Group has not declared a dividend for this financial year after last year’s dividend of AED 500 million (US$ 136 million) to the Investment Corporation of Dubai.His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “For the first 11 months of 2019-20, Emirates and dnata were performing strongly, and we were on track to deliver against our business targets. However, from mid-February things changed rapidly as the COVID-19 pandemic swept across the world, causing a sudden and tremendous drop in demand for international air travel as countries closed their borders and imposed stringent travel restrictions.“Even without a pandemic, our industry has always been vulnerable to a multitude of external factors. In 2019-20, the further strengthening of the US dollar against major currencies eroded our profits to the tune of AED 1.0 billion, global airfreight demand remained soft for most of the year, and competition intensified in our key markets.”Despite the challenges, Emirates and dnata delivered our 32nd consecutive year of profit, due to healthy demand for our award winning products and services, particularly in the second and third quarters of the year,combined with lower average fuel prices over the year.
“Every year we are tested on our agility and ability. While tackling the immediate challenges and taking advantage of opportunities that come our way, our decisions have always been guided by our long-term goal to build a profitable, sustainable, and responsible business based in Dubai.”
In 2019-20, the Group collectively invested AED 11.7 billion (US$ 3.2 billion) in new aircraft and equipment, the acquisition of companies, modern facilities, the latest technologies, and employee initiatives, a decrease following last year’s record investment spend of AED 14.6 billion (US$ 3.9 billion). It also continued to invest resources towards supporting communities, environmental initiatives, as well as incubator programmes that nurture talent and innovation to support future industry growth.At the 2019 Dubai Air Show in November, Emirates placed a US$ 16 billion order for 50 A350 XWBs, and a US$ 8.8 billion order for 30 Boeing 787 Dreamliner aircraft. With first deliveries expected in 2023, these new aircraft will add to Emirates’ current fleet mix, and provide deployment flexibility within its long-haul hub model. In line with Emirates’ long-standing strategy to operate a modern and efficient fleet, these new aircraft will also keep its fleet age well below the industry average.dnata’s key investments during the year included: the significant expansion of catering capabilities in North America with the opening of new operations in Vancouver, Houston, Boston, Los Angeles and San Francisco. dnata also completed the purchase of the remaining stake in Alpha LSG, to become sole shareholder of the UK’s biggest inflight catering, on-board retail and logistics company.Across its more than 120 subsidiaries, the Group’s total workforce remained nearly unchanged with 105,730 employees, representing over 160 different nationalities.Sheikh Ahmed said: “In 2019-20, we were steadfast with our cost discipline while investing to expand our business and revenues opportunities. Through ongoing reviews of our work structures and the implementation of new technology systems, we’ve improved productivity and retarded manpower cost increases. As the pandemic hit, we’ve taken all possible measures to protect our skilled workforce, and ensure the health and safety of our people and our customers. This will remain our top priority as we navigate a gradual return to operations in the coming months.”He concluded: “The COVID-19 pandemic will have a huge impact on our 2020-21 performance, with Emirates’ passenger operations temporarily suspended since 25 March, and dnata’s businesses similarly affected by the drying up of flight traffic and travel demand all around the world. We continue to take aggressive cost management measures, and other necessary steps to safeguard our business, while planning for business resumption. We expect it will take 18 months at least, before travel demand returns to a semblance of normality. In the meantime, we are actively engaging with regulators and relevant stakeholders, as they work to define standards to ensure the health and safety of travellers and operators in a post-pandemic world. Emirates and dnata stand to reactivate our operations to serve our customers, as soon as circumstances allow.”

Telemedicine providing virtual consultations to patients across Pakistan

Microsoft Photo Release 1 - Telemedicine providing virtual consultations to patients across Pakistan during COVID19 (May 09, 2020)

Karachi(Cliff News)“In Pakistan, during COVID19, patients are scared to go to hospitals to avoid exposure, elderly are isolated and confined within their home being most at risk, children and pregnant mothers are unable to find doctors in case of emergencies. In this time of national crisis, the technology of telemedicine can play a great role in acting as an enabler to help many patients in need”. These thoughts are being expressed by leading healthcare professionals of Pakistan, acting as the frontline soldiers in the fight against coronavirus.Globally, telemedicine is being used right now by doctors to connect to patients who can be treated at home for primary care ailments. This technology is enabling safer diagnosis and limiting unnecessary contact between patients and healthcare providers. In Pakistan, Sehat Kahani is a telemedicine platform that connects female doctors to patients in need using telemedicine using a network of e-clinics in low income communities and via mobile application for corporate companies and consumers. This app connects any patient who is in need of help, counselling and education on COVID-19 to qualified PMDC licensed female doctors 24/7, while maintaining social distancing, isolation and quarantine.
Sehat Kahani, an e-health start-up supported by 4Afrika, uses Microsoft platforms to provide patients who are far from healthcare centres with access to qualified doctors via a telemedicine platform, while cloud computing services mean that their patient records are immediately available anywhere using a mobile device.Telemedicine can perform a vital role in enabling people to access healthcare services, remote diagnoses, and treatment plans. During the Covid-19 crisis, Sehat Kahani is using its smartphone app to provide virtual consultations to patients across Pakistan, delivering educational content about the pandemic, and helping to direct them to the correct healthcare facilities if necessary. Using its telemedicine platform, it has educated more than a million users about the virus, and provided more than 6,000 online consultations with patients. The company currently has more than 160 female doctors working non-stop to support citizens through this health crisis.The current global crisis has highlighted a number of areas, from the need of efficient information management to the need of accurate data gathering for faster medical response. In looking at the role of technology during this period, one area that has stood apart in driving meaningful change is the role of partnerships. Today, more than before, Microsoft 4Afrika is steadfast in supporting healthcare partners as they adapt their platforms and services to meet current needs.Microsoft, through its 4Afrika initiative, has formed strategic partnerships with healthcare providers throughout Africa and beyond, providing them with technical support and business consultancy to help them achieve their goals. Each of these healthcare providers has had a significant impact in their sphere of influence, but with the onset of the Covid-19 pandemic, we’ve seen how our partners have used their existing platforms and programmes to pivot and adapt existing technologies to rapidly provide the much-needed response to address the challenges of the pandemic.
Artificial intelligence and machine learning are already used in healthcare, but in a rapidly evolving situation, these tools can significantly help boost response times and preparedness. When Microsoft 4Afrika first partnered with Broad Reach, they were striving to create and implement data-driven solutions to improve the management and delivery of health programmes in underserved regions around the world.
During the Covid-19 crisis, Broad Reach has moved quickly to repurpose its existing platforms. Partnerships like the one with Broad Reach demonstrate the significant value that technology can deliver in situations that are rapidly changing and require high volumes of data from disparate sources to be quickly analysed for use in prediction and preventative measures.


Emirates operates special flights to repatriate Pakistani from UAE

Karachi (Cliff News)Emirates operates special flights to repatriate Pakistani nationals from the UAE. These special flights to Islamabad, Karachi and Peshawar facilitated travel for residents and visitors wishing to return home. Flight EK612 carrying passengers from Dubai International airport arrived in Islamabad at 1630 hours on 07 May, and EK608 arrived in Karachi later on 07 May at 1810 hours. The last one of these three special services is flight EK636, which will be operated from Dubai to Peshawar on 10 May, landing at 1510 hours local time. On the return routes, the airline operated cargo-only flights to Dubai. Mohammad Sarhan, Emirates’ Vice President Pakistan said: “These are difficult times for everyone, and we understand how stressful it must be for those Pakistanis who are away from home, and in some cases, are stranded because of the COVID-19 travel restrictions. We are committed to Pakistan, and we are fully cooperating with the authorities in repatriating Pakistanis at the earliest. We are taking all necessary actions and precautions to fly Pakistani nationals back home safely, comfortably and in the best way possible.” To ensure the health and safety of its customers and employees, Emirates has stepped up precautionary measures both at the airport and on board. Thermal scanners monitor the temperatures of all passengers and employees stepping into the airport while gloves and masks have been made mandatory. Physical distancing indicators have been placed on the ground and at waiting areas to help travellers maintain the necessary distance during check-in and boarding. On board Emirates’ flights, seats are pre-allocated with vacant seats placed between individual passengers or family groups in observance of physical distancing protocols.All cabin crew, boarding agents and ground staff in direct contact with passengers don personal protective equipment (PPE), which includes a protective disposable gown over their uniforms, a safety visor, masks and gloves. All Emirates aircraft go through enhanced cleaning and disinfection processes in Dubai after each journey. 

Emirates Airline Foundation supports three medical missions in Pakistan

Emirates Friendship Hospital Ship in Bangladesh

Karachi /Dubai(Cliff News)Thanks to customer donations, the Emirates Airline Foundation used a staggering 132 million Skywards Miles to positively impact the lives and livelihoods of more than 90,000 people, mainly children, living in some of the most impoverished communities worldwide. In the same period – from 1 April 2019 to 31 March 2020 – the Foundation also donated more than AED 6.5 million to 22 projects in 12 countries.The Foundation, a vital heartbeat of the airline established in 2003, routinely supports 32 projects and non-government organisations (NGOs) in 18 countries worldwide through customer donations, corporate sponsorships and Emirates funds. Support ranges from absorbing all annual running expenses and building infrastructure to running feeding and medical programmes, paying salaries and covering other ad hoc expenses. The Foundation also appeals to Emirates’ customers to donate Skywards Miles, small change inflight, and funds on its website.The numbers speak for themselves. Last year, the Foundation used 132 million donated Skywards Miles to support travel for 35 NGOs on more than 50 medical missions; four NGOs on five engineering missions; and one NGO on two educational missions.The Foundation supported three different medical missions in Pakistan. MedGlobal of US origin conducted training in adult ultrasound, antenatal ultrasound and obstetric emergencies. They also trained Pakistani healthcare professionals in compassion and empathy during patient care. The other two missions were run by the Overseas Plastic Surgery Appeal (UK). One mission focused on cleft and palate surgeries for children, managing to conduct surgery for 134 patients in 2019. The other mission trained 70 Pakistani medical professionals in breast cancer surgical skills. They also provided surgery for six patients during their visit last year. The Foundation’s support for medical missions has benefitted more than 1,150 people in Pakistan.Sir Tim Clark, President Emirates Airline and Chairman of the Emirates Airline Foundation said: “Emirates always looks for meaningful ways in which we can contribute to the local and global communities we serve, whether by sponsoring world-class sports and cultural events, supporting trade and tourism, or community causes. The Emirates Airline Foundation is our passion project, and we work with like-minded partners and NGOs globally who aim to reach out to the neglected, ignored, and the poorest communities on the planet. “Rather than just donating food to feed the hungry, the Foundation provides children with holistic care – including food, clothing, shelter, medical support and an education – that transforms lives, creates livelihoods, helps sustain communities, and leads to a fairer, more just world. And we are helping our customers connect to these communities when they donate funds or their Skywards Miles. Everyone is welcome to join us on this journey.”

Global Medical missions

Last year, the Foundation supported the entire travel, logistics and free baggage allowance of 676 doctors, nurses and medical staff from NGOs. The medical practitioners travelled from Europe, USA, Canada and Australia to conduct thousands of free life-saving surgeries, consultations and screenings, and also training for local medical staff. Doctors treated deep burns and craniofacial deformities, conducted cardiovascular and reconstructive surgery, offered orthopaedic and obstetric medical support. These have directly helped 76,900 children and adults lead more fulfilling lives. 

Engineering missions

Engineers Without Borders – three missions from USA and one from Germany – successfully completed water supply and rural electrification projects, installed solar panels and set up computer lab classrooms. These missions, led by 36 specialists, benefited nearly 2,700 people’s health and livelihoods in Uganda, Ghana and Kenya. 

Educational missions

The Foundation positively impacted the lives of more than 10,300 children and 340 teachers when it supported two educational missions – one to South Africa and the other to Tanzania. Warwick in Africa not only taught children maths and English in secondary schools, but also trained local teachers to benefit children’s learning for the long-term.

About the Emirates Airline Foundation

The Emirates Airline Foundation is a non-profit charity organisation which aims to improve the quality of life for children, regardless of geographical, political, or religious boundaries. Focusing particularly on children trapped in extreme poverty, the Foundation, strives to reduce illness and childhood mortality rates. It provides humanitarian, philanthropic aid and services for children, with minimum administrative expenses.The projects, either existing charities or new initiatives, are located primarily at Emirates’ destinations where local employee volunteers can participate and oversee their management, along with any assistance provided by local communities.