Dawlance case-study prepared by LUMS professor as part of MBA curriculum

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Lahore(Cliff News)Dawlance is Pakistan’s market leader in home appliances that has an international collaboration with Arçelik – a global enterprise, known for its innovative technologies.Off late, a distinguished professor of Lahore University of Management Sciences (LUMS) – Dr. Ehsan ul Haque has prepared a comprehensive case-study on the successful strategies of Dawlance, that have led to its operational excellence over the years. Apart from documenting the durable consumption patterns of Pakistani homemakers, the case primarily focusses on the challenges faced by senior managers in launching Dawlance Air fryer microwave oven.The case is being used for MBA and Executive MBA programs at LUMS. It will soon be part of the SDSB data base of cases and will be available for use by faculty members in Pakistan and abroad.Mr. Hasan Jamil, GM Marketing & Sales, Dawlance, along with the company’s Marketing Specialist – Ms Fatima Baloch, attended a session of the MBA batch at LUMS, where the students engaged in enthusiastic debates on their proposed decisions for the Air fryer launch.At the end of the session, Mr. Hasan Jamil shared his insights and experiences with the students and also responded to their questions.With such initiatives, Dawlance aims to educate the business graduates, while sharing knowledge and fresh ideas with the academia and the youth.

About Dawlance:
Dawlance, the market leading home appliances brand of Pakistan, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Since 2016, Dawlance has been a part of Arçelik A.Ş., the leading global consumer durables company.Dawlance serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, micro-wave ovens, small kitchen appliances, washing machines and air conditioners.
Dawlance has large manufacturing capabilities owing to its 3 factories , it has the largest service centre and dealer network in Pakistan; Dawlance’s vast service network in Pakistan displays its ability to reachconsumers in every corner of the country and is one of the prime reasons for the brand’s success.
Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization’s culture. Aside from its reliability, Dawlance’s major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience.

LUMS and Nestle jointly organised seminar “Together for Water”

Lahore(Cliff News)Panelists while discussing World Water Day concurred that water resources, if managed properly, by all actors collectively, would ensure that everyone has access to it. They agreed that human behavior, social customs, institutions, and government policies heavily influence conservation of water.The discussion took place at a seminar “Together for Water”, held jointly by Nestlé Pakistan and Lahore University of Management Sciences (LUMS). The panelists represented a range of stakeholders; from think-tanks to academia and from government to private sector. The seminar highlighted issues faced by Pakistan, stressing possible solutions and a collaborative approach towards water conservation.Ensuring availability and sustainable management of water and sanitation for all is also goal number six of sustainable development goals (SDGs) by United Nations which signifies its importance. Pakistan has the world’s fourth highest rate of water use. The water intensity rate the amount of water in cubic meters used per unit of GDP- is also the highest in the world, suggesting that the country’s economy is more water-intensive. This wastage of water must be halted to further dive into the pool of scarcity. Highlighting the importance of finding nature based solutions to water conservation, Hammad Naqi, CEO, WWF-Pakistan said “WWF-Pakistan is committed to promoting nature based solutions to conserving and restoring water resources of Pakistan. This encompasses a holistic approach of water stewardship, security and conservation combined.”He gave the example of how WWF is working with companies like Nestlé to implement an international water standard that promotes the use of water in a socially equitable, economically beneficial, and environmentally sustainable way, through a stakeholder inclusive approach.Nisar Memon, Chairman of Water Environment Forum, talked about water governance in Pakistan, saying, “People and Governments of Pakistan are together to protect, preserve and plan water assets of Pakistan such as: 7235 glaciars and our major rivers – Indus, Jhelum and Chenab. The climate change challenges are being met with our 2013 National Climate Change Policy and today as we meet here in LUMS Lahore, the Council of Common Interests meeting in planned in Islamabad to approve the National Water Policy to ensure water-energy-food for our over 210 million is well governed.”Dr Zakir Hussain, Principal Scientific Officer, Pakistan Agricultural Research Council said“Pakistan’s agriculture is increasingly vulnerable to the vagaries of climate change. Improving farmers’ resilience to climate change requires more efficient use and equitable distribution of irrigation water, agricultural insurance to protect farmers against losses, and support from the government in adopting climate-smart agricultural practices.”
Dr Abubakar from the Centre of Water Informatics and Technology, LUMS talked about how technology can be usedin agriculture for efficient water management. He also stressed the need for industry workingwith academia to find solutions, using Nestlé-WIT relationship as a model. The two partners are working on smart soil sensors that can help farmers to reduce water usage in agriculture and also avoid crop stress due to over and under irrigation.

DWP Group and LUMS Signed MoU for National Outreach Program

 

DWP-LUMS-MOU.jpegKarachi (Cliff News)– DWP Group and Lahore University of Management Sciences (LUMS) have signed a Memorandum of Understanding (MoU) for the sponsorship of 100% scholarships to the needy students, through the LUMS – National Outreach Program Session 2018. A formal ceremony was organized at LUMS, where the agreement was signed by Mr. Muhammad Farooq Naseem – CEO of DWP Group and Professor DR. S. Sohail H. Naqvi – Vice Chancellor of LUMS in presence of other officials from DWP and LUMS. DWP has committed to support this program, through which LUMS offers a scholarship endowment to those brilliant students, who are determined to enhance their knowledge and further develop their skills for a successful and brighter future. DWP Group, a leading provider of consumer electronics products and LUMS – a top ranking educational institute of the country, have collaborated to contribute and promote this valuable academic initiative on a national basis. The company remains committed to contributing towards enriching the educational programs, which allow competent and enthusiastic youngsters to attain good quality education in Pakistan. The Chief Executive Officer of DWP – Muhammad Farooq Naseem stated that “Education is one of the keys to socio-economic development. We encourage and support such valuable educational programs for bright students, who have the potential to excel and achieve their dreams through higher education. This agreement shall support all the talented youngsters, giving them a chance to study at a prestigious institution like LUMS, on the full scholarship. DWP remains committed to helping deserving students, who excel academically but have financial constraints. The company believes in persuading youngsters to develop a passion for learning through education.”