Egyptian movie 122 releasing in Pakistani cinemas

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Karachi(Cliff News)ABA Associates Private Limited (ABA), distributors of the Egyptian suspense and thrill-packed movie, 122, dubbed in Urdu,has proudly released the mind-blowing trailer of their film, creating anticipation and excitement among cinema-going audiences in Pakistan who are looking forward to this first-timeever Egyptian production release in the country.The movie is a collection of exciting genres laced with adventure, suspense, action, thrill, and eternal love. The plot revolves around a couple that gets embroiled in an unfortunate incident only to find itself caught in even more danger when they reach out for help. Their only aim is to survive the night and escape in one piece.Known for their immeasurable talent, the eminent cast of 122 includes Tarek Lotfi, Ahmed Daoud, Amina Khalil, Ahmed Al-Fishawi, Mohammad Lutfi, Jihane Khalil, Mohammed Mamdouh and many more. The movie is directed by Yasir Al Yasiri,one of the renowned directors of the Arab world, highly popular for his brilliant directions, produced by Saif Oraibi, written by Salah Al Gehiny, while the editor is Amr Akef, DOP is Ahmed Kardous and line producer is Mohamed Nassar.The movie has been launched in Egypt earlier this month and will beinternationally launched on January 12,2019. It has been brought to Pakistan for nationwide release on January 18, 2019by ABA Associates Private Limited (ABA).A first for Pakistan where an Egyptian movie, dubbed in Urdu will be hitting screens in Pakistan, it is expected that it will meet as rave reviews here as it has already received in Egypt, as the Egyptian film industry is at par with Hollywood and Bollywood standards. This movie is the first step towards building strongerrelations with UAE and Egypt, which arelooking forward to bringing more of theirmovies to our cinemas and furthering ties between our countries.Speaking about the trailer launch of 122, Ali Chaudhry, CEO of ABA Associates said, “We are really excited to bring the first Egyptian movie to Pakistan and think that such Arab movies have huge potential to do very well here owing to their use of advance technology and meeting international standards”.Project co-partner, Saleem Daad, also renowned director of cinematography, said, “I am also looking forward to bringing many more films to our market for I feel the time is just right to invest in such partnerships with our neighboringArab countries.”Classification and rating of film: Action-thriller and Suspense, suitable for all

About ABA Associates Private Limited (ABA):

ABA comprises a team of professional,technical and financial experts, withresources and required infrastructure for not only dubbing/translating any Arabic/ GCC and foreign language film, but also efficientlyhandling its distribution andlaunch in Pakistan through its exclusive distribution department. ABA is in concrete negotiations with international distributors to bring more foreign language films meeting theinternational standards of contemporary cinema, forrelease in Urdu version in Pakistan.Through its sister concerns, ABA also has the capability to arrange and facilitate the shooting of foreign moviesat any desired location in Pakistan by offering them technical equipment andlogistics support.

 

 

Cinepax and McDonald’s announce valueable partnership for customers

Maryam El Bacha and Raza Ali (Marketing Director of McDonalds) (2)

Lahore(Cliff News)CinepaxCinemas and McDonald’s announced a new joint collaboration that is to begin in this week.The partnership will pair a 40% percent discount for all Cinepax loyalists at all Cinepax Cinemas and Mcdonald’s food chains. McDonalds deal for Cinepaxcustomers includes a 40% discount on McCrispy Burger, a McChicken Burger and two regular drinks deal. Whereas, McDonalds customers will enjoy a 40% off on all movie tickets, silver category from Monday through Thursday. While the length of the agreement is for a month, it may be extended if both the brands agree mutually.Marketing team at Cinepax Cinemas, while speaking to the media about this venture said,’’We are constantly on the look-out to make things exciting for our customers and this is another token of appreciation from us to all the people and for the love that we receive from all over Pakistan.”Cinepax aims to Pakistan is to ensure that we WOW our guests by delivering a state of the art entertainment experience and service excellence together. Cinepax’s Vision to be the most favouriteentertainment company in Pakistan.Cinepax Limited is looking to continue its expansion across Pakistan with more screens, play areas/amusements and Family Entertainment Centres and many more exciting collaborations.

About Cinepax Cinemas:

Cinepax is Pakistan’s Largest Cinema Chain, which is currently running 13 cinemas with 43 screens in 9 cities across Pakistan including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Gujranwala, Sialkot, Gujrat and Hyderabad having a total of 7400 seats nationwide.

 

Sound Diaries launch music video of “Ho Mian” by Natasha Baig and Karim Barolia

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Karachi(Cliff News)Sound Diaries, a journey of Karim Barolia and Aamish Hussain exploring beauty of Pakistan through Sound. Sound Diaries brings its second video of the song “Ho Mian” featuring Natasha Baig with stunning audio and visual presentation of exploring pathways and connections of being one with God, the journey of self-realization and of finding God within us and showcasing exquisite landmarks and heritage sites by filming “Ho Mian” at Kalan Kot Fort, Haleji Lake and Shah Jahan Mosque in Thatta, Sindh.Karim Barolia, music producer and co-director of video of the song “Ho Mian” came up with the concept from his real life journey. The video starts with Karim on a journey of self-exploration trying to find the connection with God, he is traveling and exploring through the beauty of Sindh where Natasha Baig is subliminally singing the song in different characters crossing his path unnoticed on the course of his journey. The visual equally compliments the grandeur feel of the song and makes connection with the viewer instantly.Natasha Baig, giving her mystical voice to the lyrics of Ghulam Murtaza Mehdi and music production of Karim Barolia makes “Ho Mian” touch soul of the listener.The second video of Sound Diaries wouldn’t have been possible without its production team lead by Aamish Hussain and co-directed by Zainab Nasir, executing Karim’s directorial vision on location.Through this video, Sound Diaries pays tribute to the architectural glory and historic allure of these sites that have stood the test of time. Alongside their extraordinary appeal, each of these landmarks tells a story of years gone by. It is our responsibility to ensure we do our part in preserving the mystique of our exquisite heritage.Sound Diaries is determined to continue its journey through exploring different regions of Pakistan as well as different property of Sound. The project has been self-funded till now and is looking for sponsorship to continue its journey for showcasing the beauty of Pakistan through its actual auditory image.

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Cinepax Introduces 4DX theatres to Pakistan

Mariam El Bacha, CEO Cinepax with JongRyul Kim, CEO of CJ 4DPLEX

Karachi(Cliff News)CJ 4DPLEX the world’s leading cinema technology company and Cinepax announced their plans to launch the first two 4DX theaters in Pakistan. The two locations, Ocean Tower Mall in Karachi and Packages Mall in Lahore, will launch in 2019. The announcement was made at the CineAsia trade show being held at the Hong Kong Convention & Exhibition Centre, December on 10-13, 2018.Cinepax’s flagship location, a 10 screen multiplex, at the Packages Mall, Lahore, will house the first 4DX theatre in the country. The addition of the 4DX theatre at the Ocean Tower mall in Karachi will exemplify how Cinepax is pioneering the worldwide trend on how families interact at the movies as opposed to the traditional cinema environment.Overall Cinepax is committed to bring Pakistan world-class entertainment in order to revitalize the industry and give consumers’ choice when experiencing cinema. The company believes there is an experience for everyone, and 4DX changes the way people interact inside the theatres. Being the first in bringing 4DX to Pakistan elevates the company to a new level of differentiation and sophistication, in an era of innovation in cinema technology advancements.“At Cinepax, we aim to wow our guests by delivering a state of the art entertainment experience and service excellence together and CJ 4DPLEX just hit the mark,” said Mariam El Bacha, CEO, Cinepax. “Pakistan deserves to experience the excitement and reality of CJ 4DPLEX and we couldn’t be prouder to open our first theatre in our Packages Mall location, which is the biggest multiplex in Pakistan. Bringing 4DX to Pakistan links our purpose of being Pakistan’s most favourite entertainment company as well as it enforces our commitment to the country and its families to deliver a world-class family entertainment experience.” “We are working closely with Cinepax to provide our premium cinema technology format in an effort that positions them as a leading cinema exhibitor across Pakistan with a commitment to delivering new and enriching cinema experiences to customers,” said JongRyul Kim, CEO of CJ 4DPLEX. “We continue to expand our innovative theatre formats to give audiences worldwide experiences that are unlike anything available in theatres today.”

About CJ 4DPLEX:

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include ‘4DX’, ‘ScreenX’ and ‘4DX with ScreenX’ for consumers to experience films in ways that were never before possible.4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 570 Hollywood and local titles have been screened in 4DX. To date, more than 68,000 4DX seats operate in 583 auditoriums, spanning 60 countries.ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 184 screens around the world, including 85 screens in South Korea; 61 screens in China; 11 in the United States; 5 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, and Israel.

Lights and Love in relations with celebrations of Divali

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Syeda Maryam Fatima

As every autumn Hindu community celebrates divali all over the world, this year 7th of November they are going to enjoy this family-oriented festival. This festival is observed with happiness and joy, lots of fireworks and firecrackers going off. Divali is the five-day celebration where third day is considered as main divali on which celebrations are at their peak. Two days before the main divali are assumed as the preparation of third day. On first day Hindus all over the world clean their homes, offices and shops, purchase jewellery, firecrackers and other items, decorate homes and streets and lighten the lamps for all five days. On the second day people purchase and prepare foods especially sweets for the main divali day. After divali, fourth day is for husband and wife and fifth day for sisters and brothers.

The height of the festival is the third day which is 7th Nov. this year. Holiday on this occasion is announced by many governments in the world. Hindu community in Pakistan also enjoy holiday. Unlike all festival days Hindus don’t fast on divali rather they share sweets with friends and family. Everyone wears new clothes and perform Lakshmi puja then celebrate fireworks and share sweets.

This festival has some political and economic benefits for Hindu community. Major shopping occurs during divaliperiod. Cultural exchange during divaligives political benefits to India. But air pollution is the major problem created by variety of fireworks. Fireworks play key role in increasing number of burn injuries during divali.

Divali is known as the festival of lights, illumination and happiness. But most of us don’t know the story behind this occasion. Divali is the day when King Rama returns with his wife Sita and younger brother Lakshmana at Ayodhyaafter fourteen years in exile. Rama is portrayed as the seventh avatar of god Vishnu and his wife is portrayed as the avatar of goddess Lakshmi. Ayodhya is the birthplace of Rama. Rama was forcefully sent to exile by his father Dasharatha and step mother and Dasharatha’s favorite queen kaikeyi. Lakshmana decided to go with Rama into exile. Kaikeyi wanted to make their sonBaharatha the crown Prince of Ayodhya. Rama’s army defeated Ravana who kidnapped his wife Sita. After this victory rama, Sita and Lakshmana returned to Ayodhya to establish their ideal state. This occasion in the history revealed as divali. Another belief is that such festival had celebrated even before rama and rama had chosen this day for his return to ayodhya because the lights and illumination helped them to come back their destination easily.

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Sastaticket.pk announces upto 75% off on its travel deals

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Karachi (Cliff News)Sastaticket.pk makes for a great travel experience at any time of the year. But it’s on 11 November 2018 that the Pakistan’s largest online travel portal decides to come alive with seasonal finery. Nowhere else in Pakistan will globetrotters find such massive travel deals, coupled with such great savings!
Mark your calendars as this 11.11, Singles Day will set a new precedent for all travel deals to come. Sastaticket.pk offers massive travel discounts on all domestic and international flights and hotels. Book hotel and ticket to your dream destination at Sastaticket.pk with up to 75% off. The biggest travel deal of the year 2018 will be a 24 hour event that will start making its mark from 12:00 AM,11th November till 11:59 PM.
So, if you are done with your mundane daily life or just want to celebrate new year eve with your loved ones at your dream place, just visit Sastaticket.pk and avail these too good to be true discounts. This 11.11 is an opportunity to see travel deals at its best.
Reverberating the enthusiasm on this special occasion, Shazil Mehkri, CEO, Sastaticket.pk (Pvt.) Ltd, announced:
“Sastaticket.pk is a leading Pakistani online travel portal that takes pride in offering affordable and convenient travel services to its customers. Each year we strive to offer bigger and better travel discounts and this 11.11 is no different. The idea is to provide an opportunity to travelers to plan their trips at really affordable prices.”This 11.11 Ab Ghomlay Duya with Sastaticket.pk!

Sorry: A Love Story by Faysal Qurashi Films in collaboration with SJ Films

Karachi(Cliff News)Faysal Quraishi and Sohail Javed revealed the title and cast of their much-awaited feature film ‘Sorry: A Love Story,’ in a Press Conference in Karachi. The event took place on Friday amidst notable names from the media industry that came out to support the announcement event. Attendees included Humayun Saeed, Samina Peerzada, Fahad Mustafa, Nadeem Baig, Adnan Siddiqui, Mansha Pasha, Javed Sheikh, Abdullah Kadwani, Ahsan Rahim, and many more.The genre of this film, by SJ Films and Faysal Quraishi Films, will be Romance and Drama, produced by Faysal Quraishi, co-produced, directed & written by Sohail Javed, with co-writer Asma Nabeel.’Sorry: A Love Story’ is about the ups and downs of love, finding love, losing it, and finding it again. The star-studded cast includes Aamina Sheikh, Faysal Quraishi, Sonya Hussyn and Zahid Ahmed. Other notable actors from the industry will also be seen as supporting cast in this film.The film’s original score will be produced by renowned musician Abbas Ali Khan. Some of the best names from the music industry are a part of the original soundtrack album. This film will be shot both in Pakistan and in an international location. The film ‘Sorry’ will go on floor in early 2019 and is expected to release the same year.