Peek Freans introduces the Emerging Artist Prize

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Karachi (Cliff News)Peek Freans is dedicated to spreading joy among their consumers and they do so not only through their products, but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year, aims to recognize young artists who have shown exceptional talent and potential.  This year’s winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.The Karachi Biennale is held every two years to provide a platform for emerging artists to show case their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regards to the environment. Through his art, he wanted to depict the first and foremost repercussion of rapid urbanization – the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city. Speaking about the award, Dr Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October, 2019.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

 

EBM launches repositioning campaign for Peek Freans Sooper

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Karachi(Cliff News)Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

Peek Freans cake up wins prestigious Gold EFFIE Award

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Karachi(Cliff News)Peek Freans Cake Up, a brand of English Biscuit Manufacturers, recently won Pakistan’s first ever Effie Award in the Snacks and Desserts category. The marketing campaign titled ‘Real Goodness Inside’ was curated last year after EBM’s venture into the new Food between Meals category – Cakes. The campaign titled ‘Real Rishtey’, featured a mother juggling various responsibilities, yet still finding the time to teach her son valuable life lessons with the help of a sweet little treat—Cake Up. The message, due to its high emotional appeal, touched the hearts of millions. The tagline, ‘Real Rishtey’, successfully managed to communicate the brand’s message; nourishment of human emotions are a culmination of small moments of togetherness. The campaign designed to show the importance and purity of the bond of a mother and child, communicated the message clearly to its viewers.With more than 20 million views on digital platforms, the ad also snagged one of the top spots on Google’s list of Most Popular Pakistani YouTube Ads in Asia Pacific for 2018.Dr Zeelaf Munir, CEO EBM, expressed her joy at the accomplishment and stated, “This campaign was extremely challenging, yet it has proven to be the most successful one we’ve had the pleasure of working on. I am immensely grateful to our team, which comprises of some of the best talent in the industry, for this achievement. We are glad to have touched people’s hearts with the ‘Real Rishtey’ campaign and will continue to strive and reach new heights in the future.”The Effie Awards are run by the Pakistan Advertisers Society (PAS) and is aimed at acknowledging marketing and advertising efforts in Pakistan. The Award honors extraordinary achievements in the field of marketing and is a symbol of success worldwide.Pakistan’s largest biscuit manufacturer and food company, English Biscuit Manufacturers (Pvt) Ltd. (EBM) has always emphasized on coining new ways to connect to its target market with unique concepts and ideas, a vision which has enables EBM brands to earn such highly esteemed accolades.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers in the industry, EBM continues to innovate on each of three fronts: product, quality, and communication.

 

 

 

EBM Explores Opportunities in the Global Market

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Karachi(Cliff News)Aiming to expand its global reach, English Biscuit Manufacturers (Pvt.) Limited (EBM), the leading biscuit manufacturers of Pakistan, will be representing Pakistan at the Gulfood Exhibition 2019.While speaking to the media at the occasion, the Managing Director and CEO of EBM, Dr. Zeelaf Munir, said, “Quality has always served as the foundation of consumer trust in our products. Therefore, we strive to ensure that they are at par with international standards. Our goal is to invest in research and development to provide high quality nutritious biscuits for consumers across the globe. We want to make Pakistan proud by further strengthening our presence within international markets with the help of over five decades of biscuit making expertise.”Director Business Development, Shahzain Munir added, “Gulfood is an ideal platform as it provides great exposure to companies and creates numerous opportunities to meet potential business partners and build long lasting relationships.”Gulfood Exhibition 2019, held in Dubai from February 17 to 21, is the largest annual food and beverage exhibition attracting over 100,000 visitors, 5000 professionals and corporates from over 120 countries across the globe. EBM’s presence as the largest biscuit manufacturers of Pakistan reaffirms their commitment to growth and expansion in global markets and establishing a greater international footprint.The Company is continuously investing in their production lines to not only meet the increasing local demand but also cater to the rising level of consumption across global markets. Currently, EBM is exporting its products to over 25 countries including the UAE, Saudi Arabia, and Oman among other Middle Eastern countries, as well as the USA, UK, Canada and various European and African markets.The response from Gulfood has been phenomenal. EBM looks forward to fostering further ties with potential stakeholders over the upcoming days.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

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EBM sponsors the 4th SOP Unified Marathon to encourage inclusion

Shahzain Munir, Director of EBM seen with Special Olympics Pakistan Team at 4th Unified Marathon Winners (1)

Karachi(Cliff News)English Biscuit Manufacturers, Pakistan’s leading biscuit manufacturers, recently sponsored the 4th SOP (Special Olympics Pakistan) Unified Marathon in support of their shared vision of promoting the inclusion of people with intellectual and physical disabilities. The marathon, which involved a Run, Walk and Wheelchair race with a 700M Kid’s Dash, a 5KM|10KM and Half Marathon, was held on Sunday, February 17th, 2019 in Karachi at the DHA Sports Club – Moin Khan Cricket Academy.EBM has always strived to go the extra mile in supporting various causes that are in line with their company values. Through this sponsorship, EBM has demonstrated its unrelenting enthusiasm for the promotion of sports and sportsmanship within Pakistan combined with a vision to give both children and adults with intellectual disabilities a range of opportunities that will help them develop their physical fitness, demonstrate courage, experience joy and interact socially with other Special Olympics athletes and the community. To display their support, a number of EBM employees attended the marathon in great numbers.Speaking at the event, Director of EBM, Shahzain Munir stated; “We are extremely happy to be part of such a noble cause and to see so many people participate. We aim and hope to host more events of such kind to help raise awareness, promote inclusion and build healthier friendships and understanding of sports for special athletes.”

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

EBM continues to expand its export bussiness

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Karachi(Cliff News)The increasingly positive response from buyers at the Gulfood 2019 Exhibition held in Dubai from 17th to 21st Februaryhas created numerous opportunities for EBM to increase business in international markets.The company has already enhanced its operational capability to meet the level of demand that exists outside local consumption; a development which has enabled the organization to export its products to more than 25 countries around the world, including USA, Europe, and the GCC region.“We have brought EBM at par with international quality standards and intend on making it a recognized brand around the world. We holistically envision a brand name that is synonymous with quality, trust, and nourishment for our consumers around the world,” said Dr. Zeelaf Munir, Managing Director & CEO, EBM.EBM surfaced as the first Pakistani company to make its mark on key fronts at this exhibition, thus enabling the company’s goals of being highlighted on the global stage. The exhibition has, so far, served as a platform for EBM’s quest for continuous expansion at the international level, thereby adding to the company’s already established fame on the local front.Gulfood Exhibition, which was held at the Dubai World Trade Center, attracted exhibitors from all continents and engaged over 100,000 buyers from 120 countries where key trends and topics driving the industry were discussed among industry leaders.Potential buyers gave a phenomenal response to EBM during the 5-day exhibition. EBM’s commitment to keep abreast of global trends, while remaining true to its roots, has enabled the company to satiate the needs of local and international consumers from diverse markets.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

Muhammad Abid won EBM-Peek Freans Pakistan Open Tennis Championship

Winners of 3rd EBM-Peek Freans Pakistan Open Tennis Championship

Lahore(Cliff News)Pakistan’s leading biscuit manufacturer, EBM, makers of Peek Freans- sponsored the third iteration of the EBM-Peek Freans Pakistan Open Tennis Championship this year. Organized by the Punjab Lawn Tennis Association (PLTA), the championship was run from the 21st – 27th October, 2018. This first-of-its kind open tennis championship, included matches for all ages. The winner of Under-10 and Under-12 tournament was Hamza Roman. Boys U14 trophy was given to Sami Zeb for singles and doubles to Sami Zeb and Hamid Israr.While M. Shoaib received the trophy in the Under 18 category. Muhammad Abid won the trophy for Men’s Singles ; whereas the winners for Men’s doubles were Aqeel Khan and Shahzad Khan. Ushna Sohail bagged the trophy for Women’s Singles and the trophy for Senior’s doubles 40 plus was presented to Maj Adnan and Talha Waheed. Senior Men Doubles 45 Plus winners were Rashid Malik and Fayyaz Khan.Seniors 60 Plus trophies were presented to Zahid Zafar and Dr Naveed.Speaking at championship, Shahzain Munir, Director EBM said, “EBM – As the makers of Peek Freans we are happy to be a part of an event of such importance, and are proud to be consistent supporters of sports since the dawn of this company. We hope this tournament gives tennis players a chance to showcase their skills, and also take their game to the next level. We are optimistic about this event and its contribution to the development of world class athletes to represent our country in future tennis tournaments worldwide.”EBM pioneered the concept of sports sponsorships in Pakistan by being the first corporate entity to sponsor live satellite telecasts of international sporting events such as Mohammed Ali’s now iconic boxing matches with George Foreman and Joe Frazier in 1974. EBM was also a partner in The World Football Cup that took place in Munich in 1973, and the 1973 Wimbledon Finals. EBM’s continued patronage of sports demonstrates its unrelenting enthusiasm for the promotion of sports and sportsmanship in Pakistan.

Winners of 3rd EBM-Peek Freans Pakistan Open Tennis Championship (1)