Peek Freans introduces the Emerging Artist Prize

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Karachi (Cliff News)Peek Freans is dedicated to spreading joy among their consumers and they do so not only through their products, but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year, aims to recognize young artists who have shown exceptional talent and potential.  This year’s winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.The Karachi Biennale is held every two years to provide a platform for emerging artists to show case their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regards to the environment. Through his art, he wanted to depict the first and foremost repercussion of rapid urbanization – the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city. Speaking about the award, Dr Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October, 2019.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

 

EBM launches repositioning campaign for Peek Freans Sooper

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Karachi(Cliff News)Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

Peek Freans cake up wins prestigious Gold EFFIE Award

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Karachi(Cliff News)Peek Freans Cake Up, a brand of English Biscuit Manufacturers, recently won Pakistan’s first ever Effie Award in the Snacks and Desserts category. The marketing campaign titled ‘Real Goodness Inside’ was curated last year after EBM’s venture into the new Food between Meals category – Cakes. The campaign titled ‘Real Rishtey’, featured a mother juggling various responsibilities, yet still finding the time to teach her son valuable life lessons with the help of a sweet little treat—Cake Up. The message, due to its high emotional appeal, touched the hearts of millions. The tagline, ‘Real Rishtey’, successfully managed to communicate the brand’s message; nourishment of human emotions are a culmination of small moments of togetherness. The campaign designed to show the importance and purity of the bond of a mother and child, communicated the message clearly to its viewers.With more than 20 million views on digital platforms, the ad also snagged one of the top spots on Google’s list of Most Popular Pakistani YouTube Ads in Asia Pacific for 2018.Dr Zeelaf Munir, CEO EBM, expressed her joy at the accomplishment and stated, “This campaign was extremely challenging, yet it has proven to be the most successful one we’ve had the pleasure of working on. I am immensely grateful to our team, which comprises of some of the best talent in the industry, for this achievement. We are glad to have touched people’s hearts with the ‘Real Rishtey’ campaign and will continue to strive and reach new heights in the future.”The Effie Awards are run by the Pakistan Advertisers Society (PAS) and is aimed at acknowledging marketing and advertising efforts in Pakistan. The Award honors extraordinary achievements in the field of marketing and is a symbol of success worldwide.Pakistan’s largest biscuit manufacturer and food company, English Biscuit Manufacturers (Pvt) Ltd. (EBM) has always emphasized on coining new ways to connect to its target market with unique concepts and ideas, a vision which has enables EBM brands to earn such highly esteemed accolades.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers in the industry, EBM continues to innovate on each of three fronts: product, quality, and communication.

 

 

 

Peek Freans Cake up sets magical world of Cupcakes

[Press Release] Peek Freans Cake Up Sets Up Magical Worlds of Cupcakes across Pakistan (5)

Karachi(Cliff News)One of the country’s most admired food brands, Peek Freans conducted a first-of-its-kind onground three days activation campaign at Dolmen Mall in Karachi in order to launch their newest addition in the family called “Peek Freans Cake Up,” which comprises of a range of centre-filled cupcakes. This followed similar activities across Lahore and Islamabad in previous weeks.Capturing the essence of #RealGoodnessInside, two different but very well connected activities were held at Dolmen Mall Clifton to deliver an exciting and fun experience to the visitors. The activation brought together kids and families who were engaged in various interactive games and entertaining exhibits.The Cake Up Factory, that had already been through three different cities and 4 malls, was set up at the mall, receiving loads of raving responses. The 3D game allowed kids and even their parents to create their own cupcakes by playing through the entire baking process. To take a chapter out of technology, the entire game was completely immersive, with pictures of consumers engaging in mixing, baking and filling having pictures emailed to them as memorabilia.As part of the first class experiential leg of the activation campaign, The Real Goodness Tunnel added more flavor to the experience by allowing visitors to immerse in a world of strawberry, caramel and chocolate scents as they glided through the tunnel. The consumers walking into the mall were bemused by the giant tunnel-like-structure that had propped up overnight atop the main escalator of the malls’ atrium, taking one on a 23-second journey through the world of Cake Up. Upon exiting the visitors received a free Peek Freans Cake Up to try out the delectable difference. In this way all of their senses of sight, sound, taste and touch were activated at the same time – a process referred to as sensory marketing.Being one of the leading brands on the block, Peek Freans has launched various exciting and memorable campaigns from time to time. From the instant classic advertising that launched the country’s largest biscuit brand Sooper to the recent innovations of Chocoliciousand Jam Delight, English Biscuit Manufacturers Pvt. Ltd. (Makers of Peek Freans in Pakistan) has held successful executions and promotional campaigns including advertising, outdoor, in-store activation as well as experiential, PR and digital elements.With a purpose to launch their latest brand Peek Freans Cake Up, an announcer campaign was executed earlier to build hype and trial around the product, which was later followed by Pakistan’s most viral TVC – #RealRishtey, with 20million+ views within 20 days on social media only.

[Press Release] Peek Freans Cake Up Sets Up Magical Worlds of Cupcakes across Pakistan (4)

The activation concluded at the end of the weekend, making sure that its visitors had a spectacular experience of #RealGoodnessInside the mall with lots of fun and entertainment.

About EBM:

Since 1966, English Biscuit Manufacturers Pvt. Ltd. has been one of the leading names in the food industry. Being one of country’s largest biscuit brands, each bite of its delicious biscuit carries the rich tradition of true grit and hard work that has been so essential to EBM’s journey. It has taken many achievements, big and small, for EBM to reach its position as the industry leader today. EBM has followed the legendary Pied Piper to quality and success in Pakistan’s branded biscuit business.