Peek Freans introduces the Emerging Artist Prize

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Karachi (Cliff News)Peek Freans is dedicated to spreading joy among their consumers and they do so not only through their products, but also through other alignments and initiatives. Their latest award launched in collaboration with Karachi Biennale Trust this year, aims to recognize young artists who have shown exceptional talent and potential.  This year’s winner, Arsalan Nasir, was presented with a unique medallion at the inaugural ceremony of Karachi Biennale 2019 for his work.The Karachi Biennale is held every two years to provide a platform for emerging artists to show case their work. This year, the event showcased multiple artists from all over Pakistan as well as several other countries. The theme for this year was the devastating ‘development footprint’ on ecology.While speaking to the media, Arsalan talked about the dangers of rapid urbanization in our part of the world, particularly with regards to the environment. Through his art, he wanted to depict the first and foremost repercussion of rapid urbanization – the birds of our city. These birds are in danger every day due to the rapid increase in the prevalence of tall buildings, communication towers and wires around the city. Speaking about the award, Dr Zeelaf Munir, Managing Director & CEO EBM, said “Art is the best medium to help raise social awareness and EBM wants to use that to help drive focus towards the most pressing issue of our time. Keeping in line with EBM’s history of nourishing the environment and championing positive change, we are doing our part by encouraging youngsters to use their creativity to help raise awareness about the environment.”Karachi Biennale, termed as the largest international contemporary art event by its organizers, kicked off on 26th October, 2019.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

 

EBM launches repositioning campaign for Peek Freans Sooper

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Karachi(Cliff News)Peek Freans Sooper, Pakistan’s Number 1 selling biscuit brand, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).From the time of its launch, Peek Freans Sooper, has been a favourite across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand’s communication strategy.“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand’s message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

Peek Freans cake up wins prestigious Gold EFFIE Award

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Karachi(Cliff News)Peek Freans Cake Up, a brand of English Biscuit Manufacturers, recently won Pakistan’s first ever Effie Award in the Snacks and Desserts category. The marketing campaign titled ‘Real Goodness Inside’ was curated last year after EBM’s venture into the new Food between Meals category – Cakes. The campaign titled ‘Real Rishtey’, featured a mother juggling various responsibilities, yet still finding the time to teach her son valuable life lessons with the help of a sweet little treat—Cake Up. The message, due to its high emotional appeal, touched the hearts of millions. The tagline, ‘Real Rishtey’, successfully managed to communicate the brand’s message; nourishment of human emotions are a culmination of small moments of togetherness. The campaign designed to show the importance and purity of the bond of a mother and child, communicated the message clearly to its viewers.With more than 20 million views on digital platforms, the ad also snagged one of the top spots on Google’s list of Most Popular Pakistani YouTube Ads in Asia Pacific for 2018.Dr Zeelaf Munir, CEO EBM, expressed her joy at the accomplishment and stated, “This campaign was extremely challenging, yet it has proven to be the most successful one we’ve had the pleasure of working on. I am immensely grateful to our team, which comprises of some of the best talent in the industry, for this achievement. We are glad to have touched people’s hearts with the ‘Real Rishtey’ campaign and will continue to strive and reach new heights in the future.”The Effie Awards are run by the Pakistan Advertisers Society (PAS) and is aimed at acknowledging marketing and advertising efforts in Pakistan. The Award honors extraordinary achievements in the field of marketing and is a symbol of success worldwide.Pakistan’s largest biscuit manufacturer and food company, English Biscuit Manufacturers (Pvt) Ltd. (EBM) has always emphasized on coining new ways to connect to its target market with unique concepts and ideas, a vision which has enables EBM brands to earn such highly esteemed accolades.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers in the industry, EBM continues to innovate on each of three fronts: product, quality, and communication.

 

 

 

EBM continues to expand its export bussiness

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Karachi(Cliff News)The increasingly positive response from buyers at the Gulfood 2019 Exhibition held in Dubai from 17th to 21st Februaryhas created numerous opportunities for EBM to increase business in international markets.The company has already enhanced its operational capability to meet the level of demand that exists outside local consumption; a development which has enabled the organization to export its products to more than 25 countries around the world, including USA, Europe, and the GCC region.“We have brought EBM at par with international quality standards and intend on making it a recognized brand around the world. We holistically envision a brand name that is synonymous with quality, trust, and nourishment for our consumers around the world,” said Dr. Zeelaf Munir, Managing Director & CEO, EBM.EBM surfaced as the first Pakistani company to make its mark on key fronts at this exhibition, thus enabling the company’s goals of being highlighted on the global stage. The exhibition has, so far, served as a platform for EBM’s quest for continuous expansion at the international level, thereby adding to the company’s already established fame on the local front.Gulfood Exhibition, which was held at the Dubai World Trade Center, attracted exhibitors from all continents and engaged over 100,000 buyers from 120 countries where key trends and topics driving the industry were discussed among industry leaders.Potential buyers gave a phenomenal response to EBM during the 5-day exhibition. EBM’s commitment to keep abreast of global trends, while remaining true to its roots, has enabled the company to satiate the needs of local and international consumers from diverse markets.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

The Sooper Junoon Concert makes history as most iconic live act ever seen in Pakistan

SooperJunoon - Ali Azmat on the stage

Karachi(Cliff News)Karachiites were treated to the most awaited concert of the year featuring Pakistan’s biggest Sufi rock band, Junoon. The event – which was organized by leading biscuit brand, Peek Freans Sooper to celebrate Pakistanis’ passion for their country on the birth anniversary of Quaid-e-Azam as well as to commemorate nearly 30 years of Junoon’s music – was declared a roaring success as it not only kept the audience singing along to the nostalgic tunes loud and proud, but also proved to be an awe inducing showcase of live effects and animation.Although there have been countless large-scale concerts throughout Pakistan’s history, a recent lull in the frequency of such events threatened to derail and completely submerge its live entertainment scene. The Sooper Junoon concert proved to be the impetus needed to jumpstart that trend once again.The event was a star-studded one with popular celebrities such as Wasim Akram, Zohaib Hassan along with an army of other celebrities and personalities in attendance. The much talked-about Ladies Only Pink Circle, which even Ali Azmat acknowledged on-stage as a first, was the crowning glory of the event while other enclosures were packed with people of all ages, all of whom had come together to see Junoon’s reunion after a long halt of 13 years.With a massive stage set for the Sufi-Rock Kings, the host for the evening, Faizan Haque, kick-started the event with Pakistan’s top DJ, Faisal Baig, whose Classic Rock music set helped build the mood for what was to come later. Following him were four brilliant opening acts, namely Lyari Underground, Khumaariyan, Tamasha and Sounds of Kolachi, every band making its own mark with the audience and leaving them yearning for more.With the appearance of each live act, the anticipation of the crowd for Junoon’s first live act in years grew, eventually getting to a point where it seemed like they just couldn’t take any more. However, once Junoon took to the stage, the evening took a turn from absolutely amazing to dream-like spectacular. With an incredible light show that was accompanied by L.E.D graphics and animations playing on three humongous screens which in their entirety spanned more than 200 feet in length, the audience was completely swept away by the entry. ” Wow! Look at all these people!” was the band’s first words on stage after 13 years when they saw the more than 10,000 in attendance.Junoon began with a tribute to the Father of the Nation before going on to perform iconic hits such as ‘Khudi’, ‘Sayoonee’, ‘Saaien’ and countless others.

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The band then came full circle with a beautiful tribute to Junaid Jamshed in the form of a heartwarming performance of ‘Dil Dil Pakistan’, thereby filling the atmosphere with great emotion and nostalgia.Perhaps the most memorable moment of the concert was when Salman and Ali veered away from the script to sit down on the stairs of the stage and do an impromptu performance of the legendary hit, ‘Wish You Were Here’; their way of paying tribute to global icons, Pink Floyd. From there they entered their classic hit ‘Chalay, Chalay Thhay Saath Saath’. To everyone’s surprise, Ali didn’t sing the last line of the song, a rare display of emotion by the rock star, which pushed many in the audience to tears again. He turned away from the audience and said, “They ask that ‘oooh Ali what does this reunion mean to you…and I go, meh it’s the usual’, but – this reunion…”, and just left it at that, simultaneously echoing the feelings of everyone in attendance.Even with such a fantastic presentation of raw sentiment and emotion through the power of music and lyric, nothing could prepare the massive crowd for what was next in store. For the band’s last performance of the evening, Jazba Junoon, the audience was treated to what was, arguably, the longest and most brilliant firework show in recent history. The event concluded with the singing of the National Anthem with everyone gasping and cheering in awe as massive green fireworks appeared, just as they played the last note. The coincidence of the timing escaped no one. Maybe it was all planned to perfection. Goosebumps.It is no doubt that Peek Freans has, once again, exceeded expectations with the Sooper Junoon Concert and given the people of Karachi an evening where they were left both dazzled and awed by legends and newcomers alike. One hopes that EBM – the makers of Peek Freans – are able to come up with even greater initiatives for the future and thus make good on their promise of promoting all that is great about Pakistan.

SooperJunoon -Ali & Salman rocking the stage

 

 

 

 

 

 

“Sooper Hai Pakistan Ka Junoon” is back with the biggest surprise of the Year

Peek Freans Sooper announces Junoon's live concert

Karachi(Cliff News)Peek Freans Sooper is bringing the legendary Sufi Rock band Junoon back once again but this time in a live concert that is slated to be held this December to give an exciting new chapter to “Sooper Hai Pakistan Ka Junoon”.As pioneers of Sufi Rock in Pakistan, Junoon in its 14-years of existence recorded more than half a dozen albums together. After their album “Talaash”, their popularity sky rocketed, until the band came to a complete halt in 2009.Peek Freans Sooper ignited the spirits of Junoon fans and initiated “Sooper Hai Pakistan Ka Junoon” campaign on Independence Day 2018. The band reunited after 13 long years and took the digital world by storm with the reprised version of their song “Khudi”. Peek Freans Sooper is now planning the biggest musical event of the decade for all the fans of Junoon with Junoon’s power-packed performance and spellbinding music.

About EBM:

English Biscuit Manufacturers (Private) Limited has been baking delights for Pakistani consumers under the brand name Peek Freans since 1966. As one of the pioneers of the industry, and a dominant market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.