Salman Ahmad plays big role in music maestro Rahat’s success

IMG-20191101-WA0034

Lahore(Showbiz Reporter)Salman Ahmad plays big role in music maestro Rahat’s successFamed Pakistani musicm maestrosUstad Rahat Fateh Ali Khan’s producer and global manager Salman Ahmed has said that the three upcoming UK concerts have sold out completely showing the popularity of Pakistani artist across the South Asian communities.Speaking to media in an interview, the veteran talent promoter and producer said that Rahat Fateh Ali Khan produces magical music and without a doubt he’s amongst the most sought-after world artists.Salman Ahmed has been managing Rahat Fateh Ali Khan for about 10 years now. The music maestro was well known in Pakistan because of his strong vocal skills but Ahmed turned around everything for the artist and had made him a household name in millions of homes in South Asia and beyond. Three months ago, the University of Oxford awarded the music doctorate degree to Khan – a huge personal honour for the musician and for his country of origin.Salman Ahmed said that credit for the success of Khan goes to his entire team who worked hard throughout the year on the shows and on the brand of Rahat Fateh Ali KhanHe explained: “Behind every show, there’s sweat, blood and toll. We work hard all the time to maintain the highest of standards in what we promise and produce.

IMG-20191101-WA0037

Ustad Rahat performs for a few hours on the stage but thousands of hours of hard work are invested in the production of his shows and that hard work has worked to make him a mega hit. As a way of example, for our concerts starting this weekend at Wembley Arena more than 35 band members will be touring with the singer. There is a team separately working in an international office here in London on logistics, concepts, arrangements, production and marketing. Once these shows are over, we will start working on the next round of events. There is no break.”There was some controversy around Rahat’s shows in America in the wake of the revocation of Article 370 by the Indian government and Salman Ahmed accepted that attendance at Rahat’s shows few days ago was slightly less but he said that the UK concerts were sold out. “You cannot deny that Rahat is loved by Indians, Pakistanis and other Urdu-understanding communities. There is no alternative to him.”Salman Ahmed is one of the most experienced and respected Asian art promoters. His alliance with the showbiz started some 32 years ago when he started organizing Bhangra nights and small British Asian concerts. That was the time when British Asian singers had started making their mark. The BBC covered one of Salman’s first concerts at the time. There was no social media and no Asian channels around. The BBC aired a report then to showcase how the second generation of British Asians was growing with a fusion of British and Asian culture. Salman was then a teenager.Salman Ahmed went on to manage several Indian and Pakistani artists afterwards and worked full time in the same capacity, never looking back or never trying to do anything else.He said: “You should only do what you are good at. You can do excellence only in your job if you are devoted to it with full passion and commitment. I believe in total commitment and nothing else.”Unlike the maverick ways of some, Ahmed believes in treating his clients as a product. “My clients are my products. I promote products in the market. We invest in our products. We take risks and we inject our life into our products to make them a phenomenal success,” said Salman Ahmed acknowledging that Ustad Rahat Fateh Ali Khan has been the biggest hit for him as a producer.Salman Ahmed says he believes in promoting Pakistani talent before the world and for Rahat’s London shows he is introducing around a dozen Pakistani musicians for the first time. “These are young, educated and dynamic musicians who have been playing at the Basement Café and in the underground scene in Karachi and Lahore. They are doing an outstanding job. For the fusion part of Khan saheb’s shows these musicians will be used. They will be performing in front of the international audience numbering in the thousands and this will bring a unique kind of confidence in them.”Salman Ahmed said he was very excited about the latest round of shows because Ustad Rahat Ali Khan will be doing fusion, using instruments and sounds not tried before.

IMG-20191101-WA0036

PME in association with BookMyShow as the official ticketing partner bring Ustad Rahat Fateh Ali Khan

IMG-20190825-WA0038.jpg

Karachi(Cliff News)PME in association with BookMyShow as the Official Ticketing Partner bring Ustad Rahat Fateh Ali Khan to Dubai at the newly opened state of the art, Coca-Cola Arena, Dubai on Friday, 27th of December. After entertaining his fans all over the globe and performing at the biggest arenas in US, Canada, UK, Australia,South Africa, Netherlands , Brussels and Singapore, Ustad Rahat Fateh Ali Khan returns to Dubai on Friday, 27th of December for the finale of his World Tour 2019, called Me, Myself & I.Speaking to us about the show, Ustad Rahat Fateh Ali Khan had to say _” We started this tour in Abu Dhabi on Feb 15 and the grand finale show will be in Dubai. I love my fans from UAE”_Salman Ahmed, Rahat’s Producer and Managing Director of PME, the company which is organizing this World
Tour said _”Me, Myself & I is a totally new concept, where you will see the maestro, in three different acts
showcasing his magnanimous talent for more than 3 hours.”_Giving us some details about the three acts he said _” For the first time the audience will be experiencing the all new Fusion act where Khan Sahab will be performing some of his classics and Nusrat Sahab’s all time favourite qawalis in a totally new manner all along with some young and very talented musicians”_
Further we got to know that the second act will be of the his recent super hits from Bollywood such as Dekhte
Dekhte, Tere Bin from the movie Simba, Nitte Khaer, Rashke Kamar, classics like Mein Jahaan Rahoun, Ore Piya
and several other favourite songs. The third act is the spiritual Qawwali’s and classics like Mein Jahan Rahoun
and Ore Piya.This show is brought to you by PME, who have delivered world class concerts across the globe for over a decade. The exclusive ticketing partner is BookMyShow.“Rahat Fateh Ali Khan is one of South Asia’s most re-known artists; with his unique blend of music which blends Qawalli and the modern, Rahat has captivated fans across the globe. We are proud and privileged to be working with PME, a music promoter which stands out for its excellence in live events world over.” Sudhir Syal, CEO – Middle East, BookMyShow Salman Ahmed, adds: _“It is our great pleasure to share this wonderful news with the world. Ustad Rahat Fateh Ali Khan’s tremendous devotion to Sufi and Qawwali music has been his life’s work and to be recognised with an honorary degree from Oxford University is a very special recognition to him personally but also to all those who have supported him and are helping to create a musical legacy.”

“Zaroori Tha” reaches milestone of 500 Million views on YouTube

IMG-20181022-WA0014

Los Angeles(Cliff News)It has been just over 4 years that I produced an album – Back 2 Love and one of the songs, “Zaroori Tha” is about to reach a milestone of 500,000,000 (500 Million) views on YouTube – quotes the Producer, Salman Ahmed of PME. For a non Film song and a single with a video with chemistry of the two Big Boss season 8 winner Gauhar Khan and Khushal Tandon who was a popular character in the video has done the magic and the soulful and melodious vocals of the legendary maestro, Ustad Rahat Fatah Ali Khan literally takes over emotions of an individual into a different world. The lyricist and the composer of this song have equally been absolutely remarkable.Now few years down the line we have our latest song, “Zindagi” being filmed in Hollywood with locations which will mesmerise the viewers in every way. It will be a treat to see that such locations have never been seen in films or our drama serials or any other videos so far. The song is not focused on the great maestro who once again creates magic with his unmatched vocals and having heard the song recently and preview of the video – one word – truly soulful and divine in simple words.The Director of the video in fact has been part of some major Hollywood movies and the Producer, Salman Ahmed convinced the Director, who as of now is not being exposed as this video is more like a movie with its pre and post release preparations. The budget of this video will surely surpass what local producers spend in making movies.It will be launched at Leicester Square, London where major releases take place of movies and “Zindagi” will be showcased as never before a video has been unveiled. Previously Back 2 Love was launched at the IIFA Awards in Tampa Bay, Florida in 2014.Salman Ahmed is an acclaimed showman of the modern era and all his attributes in recent years from Live Concerts across the globe to producing music and videos have all been with a WOW factor. Backed by a team of professionals and enthusiasts, team PME today is a global player.It’s all about “Zindagi” in the coming weeks as Ustad Rahat Fateh Ali Khan is yet again about to capture your soul with his magical voice.

Ustad Rahat Fateh Ali Khan announce century’s of Qawali concerts around the globe in 2018

IMG_20180131_124624

Karachi(Cliff News)Having completed a series of concerts globally to pay tribute to the legendary Ustad Nusrat Fateh Ali Khan, we are embarking to bring back Qawali to its old galore through a series of 100 concerts around the world. We have chosen the poetry of the famous poets and sufis from the subcontinent to bring to you “JUST QAWALI Tour 2018.” Ustad Rahat FatehAli Khan will be performing live in more than 100 concerts across the world and enthral his fans with the renditions. Similar to 2017 when a befitting tribute was given to Ustad Nusrat Fateh Ali Khan through a series of concerts across the globe, 2018 from March onwards will becelebrated as the year of the Qawali.The tour is called “JUST QAWALI 2018”and performances are planned in America, Canada, UK, UAE, Bahrain, Oman, Saudi Arabia, Qatar, Turkey, Morocco, South Africa, Kenya, Nepal, Bangladesh and Pakistan and some more countries. The details were disclosed by Salman Ahmed, CEO PME at a press conference in Karachi. Ustad Rahat FatehAli Khan and his Business Manager Aamir Hassan also attended the media briefing.Ustad Rahat Fateh Ali Khan speaking to the media said: “I am basically a Qawaland the poetry of the sufi’s runs in my veins. Qawali is at the heart of our family traditions and my ancestors have worked hard to develop this genre of music and introduce it to the world. The world of Music has not seen a Qawal that is parallel to Ustad Nusrat Fateh Ali Khan. He glorified the art of Qawali and took the art to international audiences. He won many awards and accolades for his performances. Qawali and I are inseparable. It runs in my blood. Whatever I am performing, qawali is always at the heart of it. Qawali gives me the unique edge in all the music that I do.”

Responding to another question UstadRahat Fateh Ali Khan said that he has noticed that his Qawali’s are appreciated more than Bollywood numbers in live concerts. Hence based on the preference of his fans, he has decided to celebrate 2018 as Year of the Qawali. To further celebrate Qawali, he will also be releasing a new album the year. Salman Ahmed and his team are working very hard to make this happen.The world will see Qawali being brought back to the forefront and hence we are calling the tour “JUST QAWALI”. We feel that our listeners have been seeking good Qawali’s for some time and hence we have regrouped for these concerts. To bring back the true spirit of the tradition we have called back some of the old musicians who specialise in this type ofmusic. These veterans have performed with the legendary Ustad Nusrat Fateh Ali Khan. We will be introducing some new music and looking at enhancing the beauty and depth of this genre of music, however it will all be very pure Qawali. We have chosen the poetry of Hazrat AmeerKhusrao, Shaikh Saadi, Bu Ali SeenaQalander, Haafiz Sherazi amongst other classical giants.All preparations are in place and rehearsals are in full flow. Qawali is a very popular cultural music and will be played till eternity in the shrines and places of sufis and saints. It is a centuries old tradition and we want to make an effort to glorify it further in the coming years. The spirituality that we experience in songs today are all because of the richness that qawali has given to modern music. Infact it is being said that in order to produce a block buster film, all that needs to be done is add a Qawali. Foreigners who don’t understand the language also appreciate Qawali and love the traditional music. Even Indians love Qawali and listen to it in personal gatherings. Interestingly ouryounger generation also appreciates Qawali and I get a lot of requests from them during my concerts in colleges and universities.”Salman Ahmed further elaborated that for centuries sufis and saints have been expressing themselves through poetry. Shrines and holy places have a long history of qawali renditions which date back centuries. Sufi music or qawali was started during the times of Khawaja Moinuddin Chisti and Hazrat Ameer Khusrao. In the Subcontinent the art of Qawali is thousands of years old, which has been passed down from one generation to the other. In Pakistan Ustad Nusrat Fateh Ali Khan truly glorified the art and introduced new techniques of the art to the world. After his young death, his disciple UstadRahat Fateh Ali Khan has held the mantle for glorifying the art and keeping his family tradition alive. Being born and brought up in a musically oriented family, qawali runs in his blood. From a young age Ustad Rahat Fateh Ali Khan used to perform with his uncle Ustad NusratFateh Ali Khan in various Qawaligatherings.In December 2014, Ustad Rahat Fateh Ali Khan performed a Qawali in Oslo at the Nobel Peace Prize Ceremony which enhanced Pakistan’s image in the international arena. He also has the honor of performing at the United Nations General Assembly Hall during the “Pakistan Day Celebrations”. His renditions at the “Sufi Night” are remembered by many even till today. This UN session was attended by representatives of more than 200 countries and they went into a trance when they heard Ustad Rahat Fateh Ali Khan perform. In 2017 Oxford University dedicated a space in “Khan Sahab’s” name and he has also been a guest at the Google global head office. He is a true good will ambassador for Pakistan and promotes brotherhood and peace everywhere he goes.