Ustad Rahat Fateh Ali Khan performs live at Packages Mall Lahore


Lahore(Cliff News)The internationally recognized singer, Ustad Rahat Fateh Ali Khan performs LIVE during Packages Mall Winter Shopping Festival. Hosted by Ayesha Sana, the concert was attended by Lahore’s A Listers including celebrities, socialites and influencers. Packages Mall has been previously been credited for always introducing innovative ways to enhance the retail experience for customers.The month-long festival commenced on 30th November 2019 and will continue till 28th December 2019. The winter shopping festival offered customers exciting discounts and the opportunity to enter lucky draws upon shopping for more than PKR 10,000/-. The daily lucky draws are taking place thrice a day where participants are given the opportunity to win television sets, motorbikes, cameras, home theatres, cell phones, tablets, play stations and more. Along with the daily lucky draws, Packages Mall will also be hosting a grand lucky draw on 28th December where one lucky shopper will receive the grand prize – the BMW X-1.Apart from shopping, the mall also showcased several other performances including a Michael Jackson dance, Robotics dance, Joker dance, band performance, glitter performance, LIVE mannequin and instrumental performances.At Packages Mall, we believe in providing all our customers unique experiences rather than just retail outlets. We are honoured to have an icon like Ustad Rahat Fateh Ali Khan be a part of #PSF19. We have more exciting activities and events planned including a LIVE performance by Ali Sethi,” comments Shahzad Anwer, the marketing manager of Packages Mall.Packages Mall will also be hosting another concert on 27th December, details of which will be disclosed at a later date.


Packages Mall is the latest venture of Pakistan’s most prestigious companies, Packages Limited founded in 1956. The Mall has been designed on international standards by a team of foreign and local professionals. The mall offers over 200 brands, a Multiplex cinema, food court, play area, carrefour and more, all under one roof.




Metro Pakistan inaugurated its remodeled stargate store

METRO Store Remodeling pic.jpg

Karachi(Cliff News)METRO has recently upgraded its existing Stargate Store near Star Gate, Shahra-e-Faisal, Karachi with state-of-art facilities to international standards in order to provide the customer a unique and convenience shopping experience with value for money.The upgrades include new fixtures, improved METRO Café with a new bar for organic juices, designated areas for huge range of local products from Sindh and special counter for essential commodities as per government prices.The inauguration ceremony was attended by Top Leadership of METRO Pakistan including Mr. Marek, Minkiewicz (Managing Director METRO Pakistan) along with Ms. Birgit Kuhlmann (Deputy Head of Mission German Consulate) who was invited as chief guest.

About Metro Pakistan:

METRO Pakistan is part of the German-based METRO Wholesale & Food Specialist Group which operates in 35 countries and employs more than 150,000 people around the world. In Pakistan, METRO group has so far invested more than 100 million Euros and operating 9 stores in Pakistan in four cities including Karachi, Lahore, Islamabad and Faisalabad. METRO Pakistan also plays it part to strengthens the documented economy and is an important exchequer collector.

Daraz:A market place and a community in your pocket


What is Daraz?

“Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with millions of customers.”

OK, but what is Daraz REALLY?

“Daraz is a Mall, a Marketplace,
and a Community in your pocket”

We provide immediate and easy access to
4 million products in more than 100+ categories.

More than 2 million Pakistanis use Daraz every day.

We deliver more than 1 million packages every month to all corners of Pakistan.

We have created 50,000 jobs in Pakistan, and every month 2,000 new sellers are educated through our university.

What changed in 2018? – Everything

A new and Personalised App giving each user a unique experience.

DarazMall was introduced for users to follow their favourite brands with premium quality and service level.

Global Collection for our customers who like to shop from abroad.

Top-ups & E-store for convenience and a Voucher Module for the deal hunters.

Daraz Wallet for easy payments and instant refunds.

Message Center to keep all your information in one place.

Q&A feature to allow customers and sellers to interact freely.

…and many more innovations to come in 2019!

”Daraz is a University for Entrepreneurs”

Anyone who has a smartphone can start a business…

… and our Education is free of charge

Every month we educate 2,000 new sellers…

…and provide advanced online and offline training courses to our existing sellers.

“Logistics is a challenge because the ecosystem in Pakistan is not digitalised and integrated.

To overcome this challenge, we have built Pakistan’s first logistics company specifically designed for
e-commerce operations.”

DEX already has ~1,000 riders in 30 cities for faster and better delivery service (including much better tracking and visibility).

Today, we do more than 55% of all Daraz deliveries through DEX and delivery time is 1-2 days faster than with external partners.

We are helping existing and new logistics providers digitalise (large and small).

You will recognize DEX by the orange uniform…

…and a big smile!

Our Hubs also serve as Customer and Seller Experience Centers

Easy Pick-ups and Returns

Personalized Customer Service

Friendly community

Can you deliver in 1 day?

Yes! But only for selected products

For grocery products that you need fast, we operate 30 hubs across the country that provide a One-Day Delivery service.

Use the City filter to find products available for One-Day Delivery in your city (more to come!)

For our Premium Service “Fulfilled by Daraz”, we operate 4 major warehouses in Karachi, Lahore and Islamabad

“Fulfilled by Daraz” means that the product is shipped from one of our own warehouses.

For fastest delivery and quality assurance, we always keep the top ~30% selling products in our KLI warehouses.

Use the filters to select the service level designed for your needs.

“DarazMall is the doorway to our top trained sellers that are committed to
top-quality products, express shipping and a
14-day return policy”

“With thousands of marketplace participants, our most important job is to make sure the customer is always protected.

We work hard to minimise mistakes, but when they do happen, we make them 100% right!”

“Technology and Seller Education are the keys to create a safe and happy shopping experience for our customers”

All of our sellers are educated through Daraz University where we put a big weight on appropriate pricing, product quality and service levels.

Our technology allows us to monitor price inflation and irregularity instantly. Sellers that falsely increase prices are strictly penalised or delisted.

Our App is designed so that Sellers that offer the the best prices, best customer service levels, and fastest delivery automatically get the most visibility on our App.

“Ratings & Reviews give customers additional product and seller information before the purchase”

“Refunds for returned products have always been one of the major pain points for customers because funds have to go through multiple banks to reach the customer’s account.

With the Daraz Wallet, we have made the refund process instant and convenient.

Customers can also use the wallet to collect vouchers and make online payments with maximum security and convenience.”

”Purchase Protection is the biggest commitment we give to our customers”

In summary:

Daraz is a Mall, a Marketplace, and a Community in your pocket.

Daraz is a university for entrepreneurs and we educate more than 2,000 new sellers per month.

DEX is Pakistan’s first logistics company specifically designed for e-commerce operations to raise the standards for the industry.

For a premium experience, try our ‘DarazMall’ and ‘Fulfilled By Daraz’ services.

With Daraz Wallet we have made secured online payments even faster and the refund process instant and convenient.

Purchase Protection is our biggest commitment to keep customers safe.

Where do we go from here?

Here is a look at our Mission together with some of the ambitious targets we have set!

Our Mission:

“Make it easy to do business anywhere in the era of the digital economy”

“We firmly believe that the digital era is on par with the Industrial Revolution. In the coming 10-20 years, digital technology will fundamentally alter many parts of society from commerce to politics to culture.

Our purpose is not only to embrace this change, but to proactively create change and welcome a better future for Pakistan.

Progress is not without challenges, but we are ready to be the innovator in this era and we are dedicated to overcome any challenges on the way.”

Our Six Aspirations to lead Pakistan into the Digital Era by 2022:

As the market leader, we will continue to drive 100%+ annual growth of the e-commerce market for the next 4 years.

Reach 200,000 active Daraz sellers (all educated through Daraz University).

Engage 25 million Daraz users monthly by being relevant, convenient and service-mind.

Create 1 million jobs for marketplace participants.

Fully digitalize the logistics ecosystem with real-time visibility for customers regardless of location.

Introduce digital payments to 10 million new customers.

“This also requires an adjustment to our Values.

A small change with with huge implications and responsibility.”

WALKEAZE opens a lavious store at Lucky One Mall Karachi


Karachi(Syed Qalbe Muhammad)WALKEAZE opens a lavious store at Lucky One Mall Karachi.The store is full of accessories to make your travel and walk easy.WALKEAZE aims to give you more comfort in your life and offer a big and luxury lot of travel bags,purse and sandals.President Dawood Global Foundation Tara Uzra Dawood was the Cheif Guest on the occasion.She said I am glad to ingurate this store because WALKEAZE sollogan to bring you in a comfort zone.Their is lot of variety of sandals in different colours and wonderful quality.The purse here makes your personality more perfect and you can choose the colour of your dress.CEO of WALKEAZE Shahzad Mobin said that the purpose of opened this store is to provide quality of sandals,purses and travel bags into a reasonable price to fulfill the needs of middle-class.We bring a lot of variety for you to make your personality perfect.You must need to visit the store and give valuable suggession and advice.Our staff is always willing to welcome you.The diginitries through different walk of life participated in this event.


Daraz presents 12.12: the year-end sale

Karachi(Cliff News)With the year-end fast approaching and the shaadi season bearing large upon us, Daraz’s 12.12 sale, live now, presents a golden opportunity to get your hands on all those products you’ve been eyeing all year! With additional discounts of up to 20% on our prepayment partners, United Bank Limited, Meezan Bank and EasyPaisa and crazy vouchers upto Rs. 8,000, customers can be sure to end their year on a shopping spree that’s light on their wallet.

Allure by MHT launched its first jewelry store in Karachi

Salwa, Aamir, Uzma, Wardha and Saba

Karachi(Cliff News)Allure is a perfect haven for aesthetically-inclined women, who can bring their style language to life with fashion. They proudly launched the first Allure store in Karachi.Allure by MHT makes hand crafted, aesthetically appealing pieces of jewelry that are sure to add style to anyone’s look by their elegance and simplicity.Extremely well attended launch event for the store was attended by the who’s who of Karachi including fashion designers Umar Sayeed, Zainab Chottani & Saniya Maskatiya; television actors including Momal Sheikh, Ramsha Khan & Yashma Gill; and Karachi’s renowned personalities like Wardah Kadwani, Asad Tareen, Uzma Jamil Baig, Saira Sehgal, Huma Nasr to name a few.Mehreen Tabani, C.E.O Allure shared her views, “I am very delighted to exhibit my collection for the people of Karachi, who have given me a tremendous welcome as they heard the news of my first store’s launch.”Allure’s well-crafted and unique jewelry is sure to cast a spell over Karachiites.

Warda Kadwani & Mehreen Tabani

The Body Shop launch Colour Crushes

IMG-20181108-WA0089Karachi (Cliff News)The Body Shop continuing with its legacy,under the family of Colour Crush,released its wide lipstick range made by 100% vegetarian ingredients.It introduced a blast of 16 New and exciting shades.The great launch made it to the surface on yesterday at Dolmen Mall Clifton.The range was revealed by Hina Altaf.A great number of celebrities attended the launch and added their glamour to the evening,admiring the New Colour Crush Lipstick range namely Nadia Hussain,Hira Hussain,Suzain Fatima and Hina Altaf.They lighted up the platform by participating in the launch,choosing their favorite shades,encouraging alot of women to form diverse backgrounds to try out the product.


About The Body Shop:

The Body Shop,a platform where an extensive range of beauty products are produced with natural and ethically- sourced ingredients which are gathered from around the world.With an outstanding history of 40 years,The Body Shop has been experimenting and projecting its vegetarian and vegan product line.It has been first brand which took a step in order to eradicate animal testing around the globe.