Fashion Pakistan Week Winter Festive 2019 ends with a Sumptuous Grand Finale

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Karachi(Showbiz Reporter)After two days of everything fashion, the third and final day of Fashion Pakistan Week Winter/Festive 2019 concluded in a rather extravagantly ritzy manner on Friday, October 25th at the Beach Luxury Hotel in Karachi where the last eight of the 20 designers put forward their most exquisite creations hence marking the latest trends and must haves for the Winter Festive season.Zainab Chottani commenced day 3 of #FPWF19, with an opulent collection titled ‘Khwahish’ which was a visit to an inexorable classical feminine personification of a majestic look with contemporary silhouettes. This was followed by ‘Darwaish’ by Huma Adnan who took inspiration from the pattern, prints, embroidery, vibrant colors that she sees every day. ‘Uraan’ by Nauman Arfeen illustrated the story of a man learning to let go of his son as he grows into an adult and gets married. ‘Limitless’ by Saba Asad unveiled the glamour of the new generation and ‘Talea’ by Shiza Hasan weaved in a myriad nuances of femininity, recreating a magical tale in fabric and bridal wear.Sixth designer of the night, Sadaf Fawad Khan showcased her latest bridal collection ‘Adam & Eve’ which comprised of a beautiful assortment of pastels as well as traditional colors that are forever classics. ‘Ishq-e-Raag’ by Ayesha Ibrahim juxtaposed the traditions of the Mughal with dainty details, soft feminine colors and the perfect blend of traditional craft and modern sensibility. A head-turning closing show by Deepak Perwani’s latest bridal range ‘Shalimar’ ended the night on a high note.

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Needless to say, each designer crafted their best creations with great precision and detail. A–list models from the industry walked designer outfits down the ramp. The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.Celebrity showstoppers further elevated the glamour on the ramp starting off with Mawra Hocane and Fahad Mustafa who walked for Zainab Chottani, Deputy Counsel General of USA Darian Arky and Noor Khan for Huma Adnan, Wasim Abbas and Ali Abbas, the father-son duo for Nauman Arfeen, Shaneira Akram for Saba Asad, Wasim Akram for Shiza Hasan, Hania Amir and Feroze Khan for Sadaf Fawad Khan, Sumbul Iqbal for Ayesha Ibrahim and Wahaj Ali and Sarah Khan for Deepak Perwani’s opulent closing.Amongst the tastefully lit lighting and décor were famous faces with the likes of Fawad Khan who came out support his wife Sadaf showcasing the latest collection, Physiogel brand ambassador Ayesha Omer, Asim Azhar, Nina Kashif, Sharmeela Farooqui and Sarwat Gilani amongst others.The glamorous evening began with the presence of renowned personalities from the world of Pakistani fashion and entertainment walked down a star-studded purple carpet in dazzling dresses and dapper attire. The glamour quotient was high as Karachi turned out to applaud the eight closing night designers. Many were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are before the collection showcase. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Some also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments.Prior to his showcase, Chairperson of Fashion Pakistan Council (FPC), Deepak Perwani said a few words, “This is my last term as Chairperson of FPC and I’d like to thank everyone who supported me throughout my tenure and also the Pakistani fashion industry which is only growing by the day. I would encourage more and more designers to take part in this as our fashion industry is thriving and together, we should keep the momentum going. I encourage all designers to participate in our elections next month.” Adding to this he also said, “With a strong designer line-up, artistically choreographed shows, tastefully lit lightning and décor, the star-studded three-day Fashion Pakistan Week Winter Festive 2019 is coming to a rousing end and I couldn’t be more proud. We wanted this years’ fashion week to be grand and I think, it’s safe to say that we successfully managed to do so.”The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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Fashion Pakistan Week Winter Festive highlighted the bold flamboyant designs on day 2

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Karachi(Cliff News)The glitz and glam of Fashion Pakistan Week 2019 Winter/Festive continued on Thursday, 24th October at the grandly appointed Beach Luxury Hotel in Karachi. With 15 designers remaining to showcase their latest semi-formal, formal and bridal collections, seven of them displayed their stellar designs on Day 2 leaving fashion enthusiasts wanting more on the third and last day of the showing.The evening opened with Stella Jean, a Haitian-Italian designer who works in Rome and is considered to be Giorgio Armani’s protégé. Highlighted by the New York Times as the most convincing of all the New Gen designers in Milan, there was much to look forward to as she unveiled her collection ‘Laboratorio Delle Nazioni’ meaning an Italian-Pakistan bridge which was a multicultural collaboration with the local artisans of Chitral, Gilgit and Hunza. Following that was an energetic fashion display by Humayun Alamgir with his collection, ‘Style Mara Tou Darna Kya’ that highlighted the bold, flamboyant designs needed in fashion. The Pink Tree Company showcased, ‘Color in Technicolor’ which was an homage to old movies and the nostalgia that comes with it. Zuria Dor continued the bold take on fashion with ‘Centre of Gravity’, which was a mix of craftsmanship and the artistry of couture on rich, pure fabrics.Fifth designer of the night, Zellbury brought to the ramp their collection ‘Shahi Rendezvous’ which was a 21st century take on the bright flora and fauna of Mughal Art, with an emphasis on inclusivity and independent women. Splash showcased a global ‘Streetwear’ trend with their vibrant, funky, young designs perfect for the trend-following fashionistas. Fashion maestro, Maheen Khan closed the evening with a breathtaking collection titled ‘Something old something new something borrowed something not so blue’ showcasing the intricacy of designs and bold colors perfect for the Winter season. The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.

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Celebrity showstoppers ramped up the style quotient, starting off with Karishma Ali for Stella Jean followed by the dapper boys; Shehzad Sheikh, Agha Ali, Fahad Mirza, Ali Safina and Asad Siddiqui for Humayun Alamgir, Navin Waqar for Pink Tree Company, Hina Altaf for Zellbury and Areeba Habib for Maheen Khan’s sumptuous closing.Prior to the show, the purple carpet was abuzz with celebrities, media, stars and fashionistas clicking up a storm, many of whom were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Many also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments and decadent desserts.Many prominent personalities attended day two, including Momal Sheikh, Khalid Malik, Zara Noor Abbas, Sarwat Gilani and many Embassy Consulates including The US CG Robert Silberstein, German Consul General Eugen Wollfarth, Italian Ambassador Stefano Pontecorvoste with his wife Lidia Pontecorvoste, Mike Nithavarnkis from the UK Embassy, key TDAP members and Zahir Rahimtoola amongst others.“Fashion Pakistan Council is proud to present a three-day fashion extravaganza and there is definitely much to look forward to at this year’s Fashion Pakistan Week Winter/Festive. We have a perfect mix of many known, upcoming designers from across Pakistan and an international designer, Stella Jean showcasing their creativity in breath-taking ensembles while setting the perfect trends for the season,” said Deepak Perwani, Chairperson of Fashion Pakistan Council.The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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Alkaram Studio hosted an exclusive sundowner at first day of FPWF 19

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Karachi(Cliff News)The pioneering Fashion Pakistan Council (FPC) commenced the first day of Fashion Pakistan Week 2019, Winter/Festive with pomp and grandeur on Wednesday, October 23rd at Beach Luxury Hotel in Karachi. The three-day fashion affair featured some of Pakistan’s most cutting edge designers who showcased their formal, semi-formal and bridal collections, highlighting the latest trends of the season.Prior to the show, Alkaram Studio hosted an exclusive sundowner in collaboration with the Fashion Pakistan Council. The sundowner held at Coté Rotié on the 22nd was a first look at the collection ‘La Vie En Rose’ with hints of pinks, blushes and corals in the chic and luxurious décor. Invitees were designers showcasing at #FPWF19, as well as FPC members, socialites and big names in the fashion industry. The event was also in collaboration with Pink Ribbon Pakistan for Pinktober.This season, Fashion Pakistan Week hosted a line-up of 20 exuberant designers and their ensembles created with impeccable craftsmanship and finesse. Five sent diverse collections down the runway on day one. The show was opened by Alkaram Studio who displayed inclusivity and diversity of cultures in an extravagant hour-long showcase of their Luxury Pret collection titled ‘La Vie En Rose’ followed by ‘Gul-e-Nar’ by Boheme, ‘Lost in my French Garden’ by Gogi Hasan Riaz, ‘Tirana’ by Yasmin Zaman and a grand closing with ‘Mahnoor’ by Ayesha Farook.

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The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.Outfits on the ramp saw the use of feminine blush tones, pink roses and an array of different techniques never been seen before. Prints in the form of rich deep bandhani dupattas, traditional Sindhi fashion with a mix of modern techniques and striking colors. The inspiring and enchanting beauty of French gardens was paid homage to where ensembles featured an array of cuts and colors perfect for the modern woman. Sharp silhouettes, vibrant colors, and classic couture to flamboyant looks in silk, organza and old French embellishment techniques were also seen on the runway. Deep colors and rich fabrics of Pakistani formal wear with loose jackets and elaborate sleeve details added a fresh twist to the pieces. Much of the clothing featured flat braid work with a strong emphasis on gold and geometric designs. Men’s clothing was dapper and crisp, and used a clean color palette of muted tones. Celebrity showstoppers added the razzmatazz on the ramp starting off with the Muneeb Butt and Ayeza Khan for Alkaram Studio, Saboor Aly for Boheme, Nimra Khan for Gogi by Hasan Riaz, Sarwat Gilani for Yasmin Zaman and Fauzia Aman for Ayesha Farook’s opulent closing.The evening was all about glamour and style as Karachi turned out to applaud the five opening night designers. The Physiogel Red Carpet was buzzing with celebrities, media, stars and fashionistas clicking up a storm, many of whom were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are before the collection showcase. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Many also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments and giveaways.Many prominent personalities attended day one, including Hajra Yamin, Azekah Daniyel, Alishay Adnan, Maheen Khan, Aamna Aqeel and key media personnel amongst others.Deepak Perwani, Chairman of Fashion Pakistan Council stated, “We are thrilled for this year’s Winter Festive collection and you should be too. Fashion has progressed and so has the Council, in so many ways. There is more versatility and adversity this time around and what designers are now coming up with is what we call real fashion. With an exceptional line-up of 20 designers spread out on all three days showcasing the latest trends of the season – this fashion affair will be grander than we’ve seen before.”The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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PFDC Sunsilk Fashion Week represented high-street lawn and debut designers at Day 2

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Lahore(Cliff News)The glitz and glam of the 20th consecutive fashion week hosted by the Lahore based Pakistan Fashion Design Council (PFDC) continued on the second day of the PFDC Sunsilk Fashion Week. The Council’s collaboration with the Trade Development Authority Pakistan (TDAP) attracted international buyers, opening up more avenues to promote the business of fashion.The evening commenced as guests entered through the blue carpet sponsored by Aquafina which was abuzz with fashion influencers and key representatives from the local and international fashion industries.Hosting some of Pakistan’s most renowned designers, the striking collections on Day Two of PSFW ’19 represented high-street, lawn and debut designers. Rici Melion opened the show and the collections that followed included, Sameer Karasu, Zasimo, Hana, Chapter 2, Sana Safinaz, Aquafina Rising Talent (Hafsa Mahmood, Mahnur Azamand Zeeshan Mohyuddin,) Saira*Shakira and The House of Kamiar Rokni.As is now traditional, the PFDC SunsilkFashion Week also marked the continuation of the Council’s platform for young designers in their ‘Aquafina Rising Talent’ segment. Out of 24 qualified designers, three young and creative fashion students were hand-picked and nurtured by PFDC Council members to allow the integration of new ideas and concepts onto a platform as established as the PFDC Sunsilk Fashion Week. The designers, Hafsa Mahmood, MahnoorAzam and Zeeshan Mohyuddin debuted their collection on the PSFW ramp alongside well renowned names from the Pakistan Fashion Industry.Celebrating 20 years of consecutive, critically acclaimed fashion weeks, PFDC streamlined the process of making PSFW’19 an experience that is beneficial for stakeholders, benefactors and fashion enthusiasts both locally and internationally. As with past traditions, PFDC continues to work closely with industry professionals and designers to make an immersive and unique experience that highlights the talents of Pakistani designers. With the help of sponsors and partners curating a show of this magnitude becomes easier allowing the best of fashion to be put on the forefront.On this occasion, Asima Haq, Director Personal Care, Unilever spoke about the brand’s long lasting partnership with PFDC, “For 10 years, Sunsilk has collaborated with PFDC to create a show by taking contemporary fashion and allowing women to pave their personal success stories through Sunsilk. Moving forward, Sunsilk aims to open up possibilities for young women with dreams and aspirations that have to do with the fashion industry. We are always delighted to partner with PFDC and hope that our relationship continues to become even stronger over the years.”The Council organizes back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically working towards improving the business of fashion while repositioning Pakistani fashion in the global fashion economy.

Collection Details are as follows:

Rici Melion – Voices:

Rici Melion’s Spring Summer 19 collection, ’Voices’ was mental disorders musing in avant-garde men tailoring; with the aspiration of opening up the conversation about mental health, that is predominantly yet a taboo in our society. The collection acknowledged, celebrated and accepted our disorders and differences in a glamorous manner. Each ensemble vividly highlighted common mental disorders through carefully designed and thought-provoking remarks. The outfits essentially had been designed to be very conspicuous and distinct in their persona matched up with complementing accessories defining the particular mental illness. The collection showcased an amalgamation of precision fits, premium fabrics, luxe details, exaggerated asymmetrical cut lines, classic loose fit pleated silhouettes and bare chested coats, among other things. Adding trendsetting personality to the collection were the elaborate suit trimmings, adjoined to elevate the persona of each attire. Ahmed Ali Butt was the showstopper.

Sameer Karasu – High Street Savages:

Starting this summer with his debut collection titled “high street savages’ Sameer Karasu took inspiration from various element of fantasy, fiction, glamour, mythology, tragedy and drama. His keen interest towards console games, art films, theater and history allowed him to merge these elements into wearable pieces of art. Every garment represented the modern woman in his fantastical world of magic. Witches, warriors, angels and demons were portrayed through his pieces. His immaculate collection used intricate sewing techniques of haute couture, sharp silhouettes with the perfect blend of drapery and softness. Every garment was mathematically cut and stitched to perfection by dedicated seamstresses. He presented a fresh take on fashion where one could immerse themselves in high fashion. Black abstracts paired with pink patterns, sheer organza sleeves, snake embroidered blazers, peplum tops, elaborately chic sleeves and edgy fashion accessories elevated his pieces making the collection display very unique.

Zasimo – Spring/Summer

Zasimo is Pakistan’s new and unique online destination for the latest western branded high street fashion, sportswear and international brands, providing customers next day order fulfilment. During the show, Zasimo displayed few items from its Spring Summer 2019 ladies’ collections of Dorothy Perkins, QUIZ, Vero Moda, New Look which are just some of the exciting western brands that Zasimo will be offering to its customers online. Along with women’s wear, they have a full range of men’s fashion brands including QUIZ Man, Jack & Jones and Burton. Fully stocked with its range growing all the time and with new styles dropping each week, the collection display was a clear reflection of what to expect. Zara Noor Abbas and Asad Siddqui were the showstoppers for Zasimo.

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Hanah – Love Life Lego:

Hanah’s collection had a young vision, enticing designs, bold colors and each outfit celebrated laughter with sleek style. The pieces were all young at heart. ‘Love Life Lego’ was their first collection that presented an idea of building something new from scratch and bringing forth the perfect blend with manifold presentation. Bold outfits, playful designs, quirky and fun accessories, soft color palettes, sequined blazers, sheer flowy dresses all made fashion statements on the runway. The collection roared summer and spring with pops of neon paired with plains, classic silhouettes and colorful attires. It was surely a treat for the eyes.

Chapter 2 – Blending Time And Art Into Threads Of Time:

Inspired by the artisan and his craft, the 2019 Spring/Summer collection was spun around time, colour and balance. A labour of love, handwoven fabric is an art that requires time and patience. Time also colours the fabric of the collection: shades of dawn blended with those of dusk; shades of blue ranged from light sky blue to deep midnight; the bold colours of the sun were balanced by the white of the clouds. Daring contrasts vie with delicate fluidity. Color blocking, classic whites with pops of colors, pastel hues with contrasting golds were worn by the models as they strutted down the runway. The ensembles, all in handloom,came just in time for the blazing summer nights.

Sana Safinaz – Boheme Luxe:

Sana Safinaz presented Boheme Luxe, a bridal pret collection. This capsule was inspired by color palettes from Afghan carpets and rugs with references to Mughal art and architecture. BohemeLuxe reinterpreted traditional bridals and fused them with modern boho-chic for relaxed glamour and easy elegance. The cuts and silhouettes merged seamlessly with the variety of fabric, embellishments and thread work used, created the signature luxe of the Sana Safinaz bridal.

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Aquafina Rising Talent

As a commitment to develop future generation of designers, PFDC partnered with World Class Aquafina for the “The Rising Talent” segment which focuses on injecting new talent into the industry. The three young designers who debuted their collections, got a rousing reception from the very fashion savvy audience.

1. Hafsa Mahmood – Nuqta

Adhering to the fervency of an inquisitive perfectionist child with a sufi soul and a keen eye for the implicit and the unseen, coupled with a passionate drive to independently ferret out the sole starting point of everything and possibly the ‘Nuqta’ that Baba Bulleh Shah referred to, the collection was an ode to the inspiringjourney through finding and celebrating the Divine pivot’s existence, and incorporated ‘circle-based’ geometry and science. Fashion forward cuts and geometric patterns left the audience awe-struck.

2. Mahnoor Azam – Escape

Escape – a reality, defined as “the tendency to escape from quotidian. An indication to retreat from unpleasant realities through diversion or fantasy. The concept explained the journey to escape the inescapable. For how a thing, a habit, has the potential to shut the mind out of reality. Yet different for everyone. The collection was inspired by the behavior of water and how the experience of floating above its surface loosens the raveled mind.

3. Zeeshan Mohyuddin – Recursion

The collection ‘Recursion’ took its inspiration from the rule of geometry which revolved around the concept of basic single module; whenever rotated on a single pivot point with size variation created an illusion within the single module. Inspirational elements had been taken from the basic geometric shapes which were amalgamated with the light shadow concept from where the monochromatic color palette was extracted.

Saira * Shakira

Saira*Shakira for PFDC Sunsilk Fashion Week 2019 introduced ‘The Secret Garden’ which was an amalgamation of variety of crafts and ornamentation techniques using sequins and oodles of Brazilian embroidery. These westernisedoutfits were designed using antiquated aesthetics that evoked an aura of the wild and the free. All pieces from this collection were a creation straight out of the wildlife garden, unparalleled in terms of glamour, flora and uniqueness.

The House of Kamiar Rokni

The House of Kamiar Rokni introduced a diffusion collection. Best described as Neo-folk, the collection was a celebration of ethnicity within a traditional yet global narrative. The collection incorporated multiple traditional textiles and treatments using the ancient art of block printing, the hippie chic sensibility of tie & dye and the richly decorative fabric of brocade, he presented a collection that was unapologetically eastern, within a modern sensibility. From casual to luxury evening and formal wear, the collection had a range of soiree, dholki and mehndi wear and western outfits. Based in cottons, silks and organzas, the House of Kamiar Rokni’s diffusion line will be instantly available to order and buy online and at the studio.

PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.The teams that brought PSFW’19 together are Sadia Siddiqui of Mustang Productions as the show director, Talking Point as the PR management agency, Nabila as the hair and makeup stylist, Kamiar Rokni as the spokesperson for PFDC, Production 021 for backstage management, technical direction and event consultants, Red Communications for digital support, Rehan Babar as the red carpet host, Restart Branding Solutions for branding and logistics, Empact Activation Services for event architecture and safety, AI Solutions for crowd management and live stream, and Faisal Farooqui of Dragonfly as the photographer.

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Sana Safinaz grand solo show kicks off Fashion Pakistan Week Spring Summer 2019

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Karachi(Cliff News)Fashion Pakistan Week Spring/Summer 2019 started off with a bang with Sana Safinaz opening a verymemorable solo show on Tuesday, March 12th at the iconic Beach Luxury Hotel in Karachi. Titled ‘Message from the East’the catwalk featured décor inspired by flora and fauna.Prior to the show, there was also acelebration for the Pond’s Miracle Journey, where 10 mentors and mentees shared how their 2018 journey had impacted their lives. This is an initiative taken by Pond’s to celebrate miraculous women who have excelled at multifactorial duties. The lounge was set in chic black, pink and white décor that accommodated family and friends of the women, key media and celebrities.The FPWSS19 red carpet was abuzz with many celebrities, many of whom were spotted at the Physiogel booth where fashion, lifestyle, beauty and skincare were all being discussed by the charismatic Anoushey Ashraf. The brand is the official red-carpet sponsor for Fashion Pakistan Week Spring/Summer 2019.The breathtaking Sana Safinaz collection explored the journey of poetry in motion. The collection, inspired by imagery from Iqbal’s Payaam-i-Mashriq had a perfectmixed palette with a spectrum of colors. With details such as heavy embellishment of rhinestones, delicate silk floss thread work, the collection truly was art on a fabric canvas. Colors such as blush, deep reds, and subtle pastels were juxtaposed with renditions of flora and fauna in modern cuts and silhouettes. Some elegantly chic bridal ensembles were worn by famous models such as Amna Baber who stunned in two ethereal gowns, Fahmeen Ansari who donned exquisitely glamorous tail-like bridal pieces with elaborate detailing, Alyzeh Gabol who looked like an absolute dream in a perfectly curated signature Sana Safinaz bridal outfit, Areeba Habib and Sadaf Kanwal who slayed modern bride looks with belted bows, bandanas and retro shades. Playful sleeves, sleek silk pants, velvety tones, silver and pearl work, draping tassels in contrasting colors, pastel bows all added an extra oomph to each of the carefully designed Sana Safinaz couture ensembles.

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“You have no spark in you if your today is just a copy of your yesterdays – Our vision for this couture show can be found in these words from Iqbal’s Message from the East,” said Safinaz Muneer. “Couture is a constant reinvention, new ways of expression, new forms and silhouettes and new sparks of creativity. This bridal couture collection is an imagery that reflects our constantly evolving vision, with an emphasis on renditions of nature on fabric.”Sana Hashwani further added, “Tumbling tulle is offset with luxurious suedes and velvets, royal trails of gossamer and tissue sweep the ground and tapestries of embroidery and crystals tell tales of courage. Each outfit from this collection is a Message from the East, each one is like a self-contained quatrain of Iqbal – fluid in meaning and full of pathos. I really hope you all love it just as much as we loved creating these pieces. “Chairperson of Fashion Pakistan Council, Deepak Perwani had raving reviews about the show, “The stunning collection was truly and purely a compilation of everything Sana and Safinaz love and like always, no stone was left unturned.”Amongst the tastefully lit lighting and décor were famous faces with the likes of Deepak Perwani, Feri Rawanian, Sharmila Farooqi, Maheen Khan, Hira Hussain, Natasia Khalid and many more. The show was an exceptional preview of what’s in store for Pakistan’s fashion-lovers over the next two days. There is much to expect from this year’s #FPWSS19, with a line-up of well recognized designers, each having a unique inspiration for the collection that they have tailored.Aarij Hashmi did the spectacular décor for the Sana Safinaz Solo show. All the partners involved in putting together the show include, Fashion Pakistan as the producer of the three-day event, NubainAli as the director, Samiya Ansari of Sabs the Salon as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand that is making waves in the skincare industry, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, Foodpanda as the official food partner, Aquafina, as the official beverage partner, Peak FreansButter Puff as the backstage snack partner and Talking Point as the official PR and Digital partner.

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Dairy sector contributing one trillion to country’s GDP:Dr Nasir

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Sargodha (Cliff News)A two-day international Food & Nutrition Research Conference and Expo was organized by the University of Sargodha and concluded with far-reaching recommendations for growth of Dairy & Food Sectors in Pakistan. Engro Foods served as a partner for this conference with Dr. Muhammad Nasir representing the company as a key note speaker.Dr. Muhammad Nasir spoke about Engro’s contribution to Pakistan’s dairy sector and development of dairy products. He presented a model-framework discussing detailed plans to develop the local dairy sector. These plans have a potential of contributing than one trillion PKR to the country’s GDP.According to Dr. Muhammad Nasir, “Pakistan ranks 4th amongst milk producing countries. However, even at present, it is amongst the lowest-in-the-world considering milk yield per cattle with merely 5% of production is going to the formal dairy value chain. Pakistan has tremendous potential to increase its milk production, per-capita consumption, and huge surplus generation for exports but is linked to an enabling environment and establishment of a formal dairy value chain as per best global practices. Owing to Pakistan’s rich potential in the dairy sector, foreign investors have shown aninterest to invest in establishing an ultra-modern dairy industry. Increased foreign investment in the sector is anticipated in the near future. However, this is mainly correlated with the conducive environment and ease of doing business in the sector.”This conference was attended by key scientists, industry professionals andrenowned professors from USA, UK, Malaysia, Egypt, Iran and others. Engro Foods’ participation at conferences such as these adds to its list of contribution to the dairy sector, helping progress towards the nation’s promising future.

About Engro Foods Limited

Engro Foods Limited (EFL), is the 2nd largest dairy company of Pakistan, it is embedded with the core vision of “Better Nutrition for Pakistan, A good living for our Farmers, Now & for generations to come”. EFL is a subsidiary of Dutch based dairy cooperative, Royal Friesland Campina, the 6th largest dairy company in the world, owned by 19,000 farmers and operating in 32 countries globally. Royal Friesland Campina owns controlling shares of Engro Foods Limited, a public listed company incorporated under the Companies Ordinance, 1984, with shares quoted on the Pakistan Stock Exchange. The principal activity of the Company is to manufacture, process and sell dairy products and frozen desserts. Engro Foods also owns and operates a world class dairy farm with 6,500 cows near Sahiwal called “Nara Farm”. EFL’s product portfolio comprises some of the country’s biggest and best-selling brands including Omore, Olper’s, Olper’s Lite, Olper’s Cream, Dairy Omung, OmungDobala, and Tarang.

Engro Foods sponsor and exhibitionist at the International Buffalo Congress 2019

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Lahore(Cliff News)Engro Foods Limited is one of the key sponsor & exhibitionist at the International Buffalo Congress (IBC) 2019 that is happening today and tomorrow, 19th of February at Pearl Continental in Lahore. This event was inaugurated by Sardar Usman Buzdar, Chief Minister and organized by the University of Veterinary and Animal Sciences (UVAS) in Lahore that works towards showcasing the milk and meat potential of buffalo, nationally and internationally.Engro Foods is a purpose-driven enterprise, providing the growing population with the right nutrients in a sustainable way is one of the key challenges for the coming decades. Engro Foods offers trustworthy, safe and nourishing dairy products, that will contribute to food and nutrient security of millions of Pakistanis. Being an active player in the dairy and farming sector EFL participated to exchange information that can ultimately equip farmers with best dairy farming practices, increase productivity and create a sustainable livelihood. Engro Foods also exhibited its ‘Grass to Glass’ concept at the exhibition that aims to maintain transparency of EFL’s supply chain ensuring safe, nutritious, pure milk reaches the consumer.Dr Muhammad Nasir, Senior Manager Scientific & Regulatory Affairs represented Engro Foods at IBC 2019. Among other participants were Ministers of Livestock, Agriculture and Women Development along with 750 Scientists including 50+ global well known Buffalo experts. Everyone involved, including Usman Buzdar and Ministers vowed to help the sector tremendously as per the vision of Prime Minister of Pakistan. As a landmark development, UVAS in collaboration with International Buffalo Federation and Punjab Government holds this event in Lahore because of its rich history and Lahore being, the cultural hub and provincial metropolis of agriculture. The core objective of the Congress is to review and update the work in the thematic areas of nutrition, reproduction, genetics, management, health, and socio-economics while leading companies working in these areas participate to gain more understanding.