Fashion Pakistan Week Winter Festive 2019 ends with a Sumptuous Grand Finale

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Karachi(Showbiz Reporter)After two days of everything fashion, the third and final day of Fashion Pakistan Week Winter/Festive 2019 concluded in a rather extravagantly ritzy manner on Friday, October 25th at the Beach Luxury Hotel in Karachi where the last eight of the 20 designers put forward their most exquisite creations hence marking the latest trends and must haves for the Winter Festive season.Zainab Chottani commenced day 3 of #FPWF19, with an opulent collection titled ‘Khwahish’ which was a visit to an inexorable classical feminine personification of a majestic look with contemporary silhouettes. This was followed by ‘Darwaish’ by Huma Adnan who took inspiration from the pattern, prints, embroidery, vibrant colors that she sees every day. ‘Uraan’ by Nauman Arfeen illustrated the story of a man learning to let go of his son as he grows into an adult and gets married. ‘Limitless’ by Saba Asad unveiled the glamour of the new generation and ‘Talea’ by Shiza Hasan weaved in a myriad nuances of femininity, recreating a magical tale in fabric and bridal wear.Sixth designer of the night, Sadaf Fawad Khan showcased her latest bridal collection ‘Adam & Eve’ which comprised of a beautiful assortment of pastels as well as traditional colors that are forever classics. ‘Ishq-e-Raag’ by Ayesha Ibrahim juxtaposed the traditions of the Mughal with dainty details, soft feminine colors and the perfect blend of traditional craft and modern sensibility. A head-turning closing show by Deepak Perwani’s latest bridal range ‘Shalimar’ ended the night on a high note.

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Needless to say, each designer crafted their best creations with great precision and detail. A–list models from the industry walked designer outfits down the ramp. The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.Celebrity showstoppers further elevated the glamour on the ramp starting off with Mawra Hocane and Fahad Mustafa who walked for Zainab Chottani, Deputy Counsel General of USA Darian Arky and Noor Khan for Huma Adnan, Wasim Abbas and Ali Abbas, the father-son duo for Nauman Arfeen, Shaneira Akram for Saba Asad, Wasim Akram for Shiza Hasan, Hania Amir and Feroze Khan for Sadaf Fawad Khan, Sumbul Iqbal for Ayesha Ibrahim and Wahaj Ali and Sarah Khan for Deepak Perwani’s opulent closing.Amongst the tastefully lit lighting and décor were famous faces with the likes of Fawad Khan who came out support his wife Sadaf showcasing the latest collection, Physiogel brand ambassador Ayesha Omer, Asim Azhar, Nina Kashif, Sharmeela Farooqui and Sarwat Gilani amongst others.The glamorous evening began with the presence of renowned personalities from the world of Pakistani fashion and entertainment walked down a star-studded purple carpet in dazzling dresses and dapper attire. The glamour quotient was high as Karachi turned out to applaud the eight closing night designers. Many were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are before the collection showcase. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Some also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments.Prior to his showcase, Chairperson of Fashion Pakistan Council (FPC), Deepak Perwani said a few words, “This is my last term as Chairperson of FPC and I’d like to thank everyone who supported me throughout my tenure and also the Pakistani fashion industry which is only growing by the day. I would encourage more and more designers to take part in this as our fashion industry is thriving and together, we should keep the momentum going. I encourage all designers to participate in our elections next month.” Adding to this he also said, “With a strong designer line-up, artistically choreographed shows, tastefully lit lightning and décor, the star-studded three-day Fashion Pakistan Week Winter Festive 2019 is coming to a rousing end and I couldn’t be more proud. We wanted this years’ fashion week to be grand and I think, it’s safe to say that we successfully managed to do so.”The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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Fashion Pakistan Week Winter Festive highlighted the bold flamboyant designs on day 2

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Karachi(Cliff News)The glitz and glam of Fashion Pakistan Week 2019 Winter/Festive continued on Thursday, 24th October at the grandly appointed Beach Luxury Hotel in Karachi. With 15 designers remaining to showcase their latest semi-formal, formal and bridal collections, seven of them displayed their stellar designs on Day 2 leaving fashion enthusiasts wanting more on the third and last day of the showing.The evening opened with Stella Jean, a Haitian-Italian designer who works in Rome and is considered to be Giorgio Armani’s protégé. Highlighted by the New York Times as the most convincing of all the New Gen designers in Milan, there was much to look forward to as she unveiled her collection ‘Laboratorio Delle Nazioni’ meaning an Italian-Pakistan bridge which was a multicultural collaboration with the local artisans of Chitral, Gilgit and Hunza. Following that was an energetic fashion display by Humayun Alamgir with his collection, ‘Style Mara Tou Darna Kya’ that highlighted the bold, flamboyant designs needed in fashion. The Pink Tree Company showcased, ‘Color in Technicolor’ which was an homage to old movies and the nostalgia that comes with it. Zuria Dor continued the bold take on fashion with ‘Centre of Gravity’, which was a mix of craftsmanship and the artistry of couture on rich, pure fabrics.Fifth designer of the night, Zellbury brought to the ramp their collection ‘Shahi Rendezvous’ which was a 21st century take on the bright flora and fauna of Mughal Art, with an emphasis on inclusivity and independent women. Splash showcased a global ‘Streetwear’ trend with their vibrant, funky, young designs perfect for the trend-following fashionistas. Fashion maestro, Maheen Khan closed the evening with a breathtaking collection titled ‘Something old something new something borrowed something not so blue’ showcasing the intricacy of designs and bold colors perfect for the Winter season. The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.

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Celebrity showstoppers ramped up the style quotient, starting off with Karishma Ali for Stella Jean followed by the dapper boys; Shehzad Sheikh, Agha Ali, Fahad Mirza, Ali Safina and Asad Siddiqui for Humayun Alamgir, Navin Waqar for Pink Tree Company, Hina Altaf for Zellbury and Areeba Habib for Maheen Khan’s sumptuous closing.Prior to the show, the purple carpet was abuzz with celebrities, media, stars and fashionistas clicking up a storm, many of whom were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Many also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments and decadent desserts.Many prominent personalities attended day two, including Momal Sheikh, Khalid Malik, Zara Noor Abbas, Sarwat Gilani and many Embassy Consulates including The US CG Robert Silberstein, German Consul General Eugen Wollfarth, Italian Ambassador Stefano Pontecorvoste with his wife Lidia Pontecorvoste, Mike Nithavarnkis from the UK Embassy, key TDAP members and Zahir Rahimtoola amongst others.“Fashion Pakistan Council is proud to present a three-day fashion extravaganza and there is definitely much to look forward to at this year’s Fashion Pakistan Week Winter/Festive. We have a perfect mix of many known, upcoming designers from across Pakistan and an international designer, Stella Jean showcasing their creativity in breath-taking ensembles while setting the perfect trends for the season,” said Deepak Perwani, Chairperson of Fashion Pakistan Council.The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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Alkaram Studio hosted an exclusive sundowner at first day of FPWF 19

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Karachi(Cliff News)The pioneering Fashion Pakistan Council (FPC) commenced the first day of Fashion Pakistan Week 2019, Winter/Festive with pomp and grandeur on Wednesday, October 23rd at Beach Luxury Hotel in Karachi. The three-day fashion affair featured some of Pakistan’s most cutting edge designers who showcased their formal, semi-formal and bridal collections, highlighting the latest trends of the season.Prior to the show, Alkaram Studio hosted an exclusive sundowner in collaboration with the Fashion Pakistan Council. The sundowner held at Coté Rotié on the 22nd was a first look at the collection ‘La Vie En Rose’ with hints of pinks, blushes and corals in the chic and luxurious décor. Invitees were designers showcasing at #FPWF19, as well as FPC members, socialites and big names in the fashion industry. The event was also in collaboration with Pink Ribbon Pakistan for Pinktober.This season, Fashion Pakistan Week hosted a line-up of 20 exuberant designers and their ensembles created with impeccable craftsmanship and finesse. Five sent diverse collections down the runway on day one. The show was opened by Alkaram Studio who displayed inclusivity and diversity of cultures in an extravagant hour-long showcase of their Luxury Pret collection titled ‘La Vie En Rose’ followed by ‘Gul-e-Nar’ by Boheme, ‘Lost in my French Garden’ by Gogi Hasan Riaz, ‘Tirana’ by Yasmin Zaman and a grand closing with ‘Mahnoor’ by Ayesha Farook.

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The make-up maestro Nabila from N-Pro and N-Gents, styled the models and showstoppers with her signature finesse and style.Outfits on the ramp saw the use of feminine blush tones, pink roses and an array of different techniques never been seen before. Prints in the form of rich deep bandhani dupattas, traditional Sindhi fashion with a mix of modern techniques and striking colors. The inspiring and enchanting beauty of French gardens was paid homage to where ensembles featured an array of cuts and colors perfect for the modern woman. Sharp silhouettes, vibrant colors, and classic couture to flamboyant looks in silk, organza and old French embellishment techniques were also seen on the runway. Deep colors and rich fabrics of Pakistani formal wear with loose jackets and elaborate sleeve details added a fresh twist to the pieces. Much of the clothing featured flat braid work with a strong emphasis on gold and geometric designs. Men’s clothing was dapper and crisp, and used a clean color palette of muted tones. Celebrity showstoppers added the razzmatazz on the ramp starting off with the Muneeb Butt and Ayeza Khan for Alkaram Studio, Saboor Aly for Boheme, Nimra Khan for Gogi by Hasan Riaz, Sarwat Gilani for Yasmin Zaman and Fauzia Aman for Ayesha Farook’s opulent closing.The evening was all about glamour and style as Karachi turned out to applaud the five opening night designers. The Physiogel Red Carpet was buzzing with celebrities, media, stars and fashionistas clicking up a storm, many of whom were seen at the Physiogel booth striking a pose, showing how Physiogel Confident they are before the collection showcase. The stylish and light-hearted actor, Ali Safina engaged the audience in conversations revolving around fashion, their personal style, beautiful skin, and the who’s who of fashion. Many also experienced the chocolatey indulgence at the glamorously decked up Chocolatto booth, ultimately walking away with picture perfect moments and giveaways.Many prominent personalities attended day one, including Hajra Yamin, Azekah Daniyel, Alishay Adnan, Maheen Khan, Aamna Aqeel and key media personnel amongst others.Deepak Perwani, Chairman of Fashion Pakistan Council stated, “We are thrilled for this year’s Winter Festive collection and you should be too. Fashion has progressed and so has the Council, in so many ways. There is more versatility and adversity this time around and what designers are now coming up with is what we call real fashion. With an exceptional line-up of 20 designers spread out on all three days showcasing the latest trends of the season – this fashion affair will be grander than we’ve seen before.”The night would not have been as seamless, without the help of Fashion Pakistan Week’s numerous partners. Fashion Pakistan as the producer of the three-day event, Nubain Ali as the show director, Production 021 as the official event management partner, Nabila and N-Gents as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, J. by Junaid Jamshed as the official fragrance partner, and Samsonite as the official luggage partner. foodpanda as the official backstage food partner, Pakola, as the official beverage partner, Bisconni Chocolatto as the snack partner with Red Bull as official energy drink partner and Talking Point as the official PR and Digital partner.

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PFDC Sunsilk Fashion Week starts with Exquisite Designer Collections

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Lahore(Cliff News)The Pakistan Fashion Design Council (PFDC), commenced the 20th consecutive fashion show on Thursday, April 11th in Lahore. PFDC, in collaboration with its title sponsor, Sunsilk, presented an extravagant show fit to meet international standards. This year PFDC also collaborated with the Trade Development Authority Pakistan (TDAP) to further the channel of communication with international buyers while portraying a positive image of Pakistan overseas.The guests put their best foot forward on the blue carpet, sponsored by world-class water brand, Aquafina. The show also brought in international buyers from the TEXPO located across the venue, allowing them to experience the whole process of hand to loom, to a high fashion setting in the evening, makingPSFW all the more exciting. Season after season, PFDC creates shows that highlight the best of Pakistani fashion and this year was no less. With a wide array of talented and creative designers, the first day’s collection showcases ended on a high note leaving fashion enthusiasts wanting more. The day opened with an ethereal and beautifully crafted show by Zara Shahjahan, followed by SaniaMaskatiya, Hussain Rehar, Yahsir Waheed and concluded with an electrifying showcase by Fahad Hussayn.The Pakistan Fashion Design Council is extremely proud to host the 20thconsecutive fashion week. Each year, they streamline the process of making the PSFW experience beneficial for stakeholders, benefactors and fashion enthusiasts – both locally and internationally. Their purpose is to bring the best of fashion trends for each season, all under one roof, showcased by well-established, emerging and debut designers. PFDC works with industry professionals, designers, sponsors and partners that assist in curating a show that enhances their fashion week platforms while helping them maintain the standard of the shows.According to Asima Haq, Unilever Pakistan Director for Personal Care, “The Sunsilk girl is enthusiastic and confident, she has goals and aspirations that she needs help with turning into achievements. Year after year, she is an ever-changing role model that is in line with tradition and culture, while maintaining her self-confidence. Fashion is aspirational for the Sunsilk girl, making PSFW a platform that opens up endless possibilities for her. For years, Sunsilkhas collaborated with PFDC to create an event showcasing contemporary fashion.”The Council organizes back-to-back Spring and Fall fashion trade events as per the international fashion calendar. It leads the industry through creative influence and is strategically working towards improving the business of fashion while repositioning Pakistani fashion in the global fashion economy.

Collection details for the first day’s designers are as follows:

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Show Opener: Zara Shahjahan – Adab

The show kicked off with an elaborate display of chikankari, zari, zardozi, kamdani and gota work. Lucknow’s distinct style, a 400-year-old story and one which has not only survived but flourishes today was brought to life on the runway. In this city where arts, music and literature thrived and remarkable monuments were constructed which continue to serve as beautiful reminders of grandeur in the city’s history, Zara’s collection portrayedwhy Lakhnavi women have helped the city become ‘The Golden City of the East’. The craftsmanship is dominated by women, and how they dress till present day with their old world charm and an effortless statement of grace and poiseis what made this collection an ode to the modern Lakhnavi woman. It is she,who carries her story and heritage through the growing metropolis. From pastels to bolds, intricately embroidered to fully embellished work, each piece was adorned gracefully by the models. Ensembles were created from organza, silk and flamboyant embellishments. Traditional khussas and ghongroos on the end of pants made the walk musical and soulful. Jhoomars, knotted braids, shalwars and liberal use of kamdani, all made fashion statements. The collection showcase ended beautifully with a graceful and collective adab from all the models.

Sania Maskatiya – Isfahan

This new spring summer evening wear line, Isfahan had everyone swooning. It was a nod to the seductive lustre of the Orient. It imbued the elegance and mystique of the ancient East with a modern vibrancy and aesthetic, embellishing velvet and cotton with equal esprit. The soft pastels and bold jewel shades into striking neoclassical silhouettes had every piece shimmering into the spotlight with iridescence. The collection was eluded by the luxurious fabrics and colors that ruled the runway were reds, shades of orange and hues of pink. Each ensemble, intricately embroidered with gold and kamdani work embodied the signature Sania Maskatiyatouch. From shimmery and glitzy kaamdani lehngas with sequenced gold embroidery on pink hued kameezes to shades of red with low neck backs and gold tie bags, the collection had much to offer.

Hussain Rehar – Fifth Dimension

Hussain Rehar, being a staunch practitioner of expression through embellishment, drew the idea of bold and flamboyant into edgy chic embellishments which empower the modern women of Pakistan. His collection was indeed a memory of the future. Fast paced, electrifying and fierce are perfect words to describe his pieces. Rehar’s vision involved a mash-up of futuristic visuals blending with bold embellishments “The Fifth Dimension’. The models strutted confidently down the ramp, dressed in signature Rehar stylewhich was utterly thrilling to witness. The ensembles were paired with striking accessories including edgy and statement earrings with HR initials written on it, transparent tote bags with water bottles and sports shades, all of which urged the audience to step out of their comfort zones. The dynamic color contrasts used were inspired from the cosmos far in the depths of the universe which symbolize the freedom one has in today’s fast growing and adaptive era. Slip dresses, multicolored trousers, power suits, bodycon statement pieces with a pop of color and slicked back French knotted braids added an extra oomph factor making his collection stand out completely.

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Yahsir Waheed – Samah Musst Hai

Yahsir put forth a youthful collection which was about contrasts as well as illusion. The mood was eclectic bohemia with contrasting fabrics that created a unique tone of the collection. Going ahead with let your hair down, feel the vibe and enjoy the clothes concept, his pieces were out of the ordinary. Printed dresses with lace and organza frills on the hems, matching separates with sequined details, multi-colored sequined blazers, snake prints with fringe detailing some of the leading looks on the runway. His collection was full of abstracts, asymmetry, notch and standup collars brought together with finesse. The colors used throughout the collection were bold- sultry greens, black, red and claret that gave a dramatic and glorious feel to the ensembles. Pakistani rapper Maanu’s live performance throughout the show as models walked the runway with poise and vigor added more life to the entireshowcase.

Fahad Hussayn – Suraiya Titanic

Celebrating a successful decade of decadence, Fahad Hussayn presented ‘Suraiya Titanic’ spring/summer glamorously. The collection featured hand painted truck art inspired layoutsand characters infused in hand-painted, illustrated and vector drawings, giving it a new contemporary direction. Pieces created from luxury lawn had signature Fahad Hussayn cuts that were custom engineered into abstract prints. From trendy maxi dresses, to bold organza jackets, colorful printed pants, trench coats and flowy lowers, the first segment of the show had much of this. Alongside, the display also had a range of cotton couture consisting of festive season looks combined with Print Museum and Fahad Hussayn Couture sensibilities for both men and women. Accomplished with intricate detailing and label’s signature finishes, the collection featured a range of novelty couture pieces from the heritage revival series. Colors that ruled the runway in the second segment of the show were bronze and maroon. The collection display ended glamorously as Amna Ilyas and Mohsin Abbas Haideraffectionately walked the ramp followed by muses carrying Fahad Hussaynkeepsakes that they personally handed to people in the audience. Amna Ilyas and Mohsin Abbas were the showstoppers for his showcase.

PFDC is proud to continue their partnership with the global giant Unilever’s hair care brand, Sunsilk as their title sponsor and Aquafina as the Blue Carpet and beverage partner. The Media Partner is HUM TV, the Footwear Partner is Borjan, the Fragrance Partner is J. Fragrances, Transportation Partner is Careem, and the Radio Partner is FM 89. The Associate Sponsors are Lipton, Engine, and Almirah.The teams that brought PSFW’19 together are Sadia Siddiqui of Mustang Productions as the show director, Talking Point as the PR management agency, Nabila as the hair and makeup stylist, Kamiar Rokni as the spokesperson for PFDC, Production 021 for backstage management, technical direction and as event consultants, Red Communications for digital support, Rehan Babar as the red carpet host, Restart Branding Solutions for branding and logistics, Empact Activation Services for event architecture and safety, AI Solutions for crowd management and live stream, and Faisal Farooqui of Dragonfly as the photographer. 

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Sana Safinaz grand solo show kicks off Fashion Pakistan Week Spring Summer 2019

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Karachi(Cliff News)Fashion Pakistan Week Spring/Summer 2019 started off with a bang with Sana Safinaz opening a verymemorable solo show on Tuesday, March 12th at the iconic Beach Luxury Hotel in Karachi. Titled ‘Message from the East’the catwalk featured décor inspired by flora and fauna.Prior to the show, there was also acelebration for the Pond’s Miracle Journey, where 10 mentors and mentees shared how their 2018 journey had impacted their lives. This is an initiative taken by Pond’s to celebrate miraculous women who have excelled at multifactorial duties. The lounge was set in chic black, pink and white décor that accommodated family and friends of the women, key media and celebrities.The FPWSS19 red carpet was abuzz with many celebrities, many of whom were spotted at the Physiogel booth where fashion, lifestyle, beauty and skincare were all being discussed by the charismatic Anoushey Ashraf. The brand is the official red-carpet sponsor for Fashion Pakistan Week Spring/Summer 2019.The breathtaking Sana Safinaz collection explored the journey of poetry in motion. The collection, inspired by imagery from Iqbal’s Payaam-i-Mashriq had a perfectmixed palette with a spectrum of colors. With details such as heavy embellishment of rhinestones, delicate silk floss thread work, the collection truly was art on a fabric canvas. Colors such as blush, deep reds, and subtle pastels were juxtaposed with renditions of flora and fauna in modern cuts and silhouettes. Some elegantly chic bridal ensembles were worn by famous models such as Amna Baber who stunned in two ethereal gowns, Fahmeen Ansari who donned exquisitely glamorous tail-like bridal pieces with elaborate detailing, Alyzeh Gabol who looked like an absolute dream in a perfectly curated signature Sana Safinaz bridal outfit, Areeba Habib and Sadaf Kanwal who slayed modern bride looks with belted bows, bandanas and retro shades. Playful sleeves, sleek silk pants, velvety tones, silver and pearl work, draping tassels in contrasting colors, pastel bows all added an extra oomph to each of the carefully designed Sana Safinaz couture ensembles.

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“You have no spark in you if your today is just a copy of your yesterdays – Our vision for this couture show can be found in these words from Iqbal’s Message from the East,” said Safinaz Muneer. “Couture is a constant reinvention, new ways of expression, new forms and silhouettes and new sparks of creativity. This bridal couture collection is an imagery that reflects our constantly evolving vision, with an emphasis on renditions of nature on fabric.”Sana Hashwani further added, “Tumbling tulle is offset with luxurious suedes and velvets, royal trails of gossamer and tissue sweep the ground and tapestries of embroidery and crystals tell tales of courage. Each outfit from this collection is a Message from the East, each one is like a self-contained quatrain of Iqbal – fluid in meaning and full of pathos. I really hope you all love it just as much as we loved creating these pieces. “Chairperson of Fashion Pakistan Council, Deepak Perwani had raving reviews about the show, “The stunning collection was truly and purely a compilation of everything Sana and Safinaz love and like always, no stone was left unturned.”Amongst the tastefully lit lighting and décor were famous faces with the likes of Deepak Perwani, Feri Rawanian, Sharmila Farooqi, Maheen Khan, Hira Hussain, Natasia Khalid and many more. The show was an exceptional preview of what’s in store for Pakistan’s fashion-lovers over the next two days. There is much to expect from this year’s #FPWSS19, with a line-up of well recognized designers, each having a unique inspiration for the collection that they have tailored.Aarij Hashmi did the spectacular décor for the Sana Safinaz Solo show. All the partners involved in putting together the show include, Fashion Pakistan as the producer of the three-day event, NubainAli as the director, Samiya Ansari of Sabs the Salon as the official stylist, TV-One as the official media partner and Radio FM91 as the radio partner in order to get a nation-wide coverage of greater magnitude. The renowned skincare brand that is making waves in the skincare industry, Physiogel as the official red carpet sponsor. Faisal Farooqui as the official photographer, Foodpanda as the official food partner, Aquafina, as the official beverage partner, Peak FreansButter Puff as the backstage snack partner and Talking Point as the official PR and Digital partner.

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Dairy sector contributing one trillion to country’s GDP:Dr Nasir

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Sargodha (Cliff News)A two-day international Food & Nutrition Research Conference and Expo was organized by the University of Sargodha and concluded with far-reaching recommendations for growth of Dairy & Food Sectors in Pakistan. Engro Foods served as a partner for this conference with Dr. Muhammad Nasir representing the company as a key note speaker.Dr. Muhammad Nasir spoke about Engro’s contribution to Pakistan’s dairy sector and development of dairy products. He presented a model-framework discussing detailed plans to develop the local dairy sector. These plans have a potential of contributing than one trillion PKR to the country’s GDP.According to Dr. Muhammad Nasir, “Pakistan ranks 4th amongst milk producing countries. However, even at present, it is amongst the lowest-in-the-world considering milk yield per cattle with merely 5% of production is going to the formal dairy value chain. Pakistan has tremendous potential to increase its milk production, per-capita consumption, and huge surplus generation for exports but is linked to an enabling environment and establishment of a formal dairy value chain as per best global practices. Owing to Pakistan’s rich potential in the dairy sector, foreign investors have shown aninterest to invest in establishing an ultra-modern dairy industry. Increased foreign investment in the sector is anticipated in the near future. However, this is mainly correlated with the conducive environment and ease of doing business in the sector.”This conference was attended by key scientists, industry professionals andrenowned professors from USA, UK, Malaysia, Egypt, Iran and others. Engro Foods’ participation at conferences such as these adds to its list of contribution to the dairy sector, helping progress towards the nation’s promising future.

About Engro Foods Limited

Engro Foods Limited (EFL), is the 2nd largest dairy company of Pakistan, it is embedded with the core vision of “Better Nutrition for Pakistan, A good living for our Farmers, Now & for generations to come”. EFL is a subsidiary of Dutch based dairy cooperative, Royal Friesland Campina, the 6th largest dairy company in the world, owned by 19,000 farmers and operating in 32 countries globally. Royal Friesland Campina owns controlling shares of Engro Foods Limited, a public listed company incorporated under the Companies Ordinance, 1984, with shares quoted on the Pakistan Stock Exchange. The principal activity of the Company is to manufacture, process and sell dairy products and frozen desserts. Engro Foods also owns and operates a world class dairy farm with 6,500 cows near Sahiwal called “Nara Farm”. EFL’s product portfolio comprises some of the country’s biggest and best-selling brands including Omore, Olper’s, Olper’s Lite, Olper’s Cream, Dairy Omung, OmungDobala, and Tarang.

Engro Foods sponsor and exhibitionist at the International Buffalo Congress 2019

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Lahore(Cliff News)Engro Foods Limited is one of the key sponsor & exhibitionist at the International Buffalo Congress (IBC) 2019 that is happening today and tomorrow, 19th of February at Pearl Continental in Lahore. This event was inaugurated by Sardar Usman Buzdar, Chief Minister and organized by the University of Veterinary and Animal Sciences (UVAS) in Lahore that works towards showcasing the milk and meat potential of buffalo, nationally and internationally.Engro Foods is a purpose-driven enterprise, providing the growing population with the right nutrients in a sustainable way is one of the key challenges for the coming decades. Engro Foods offers trustworthy, safe and nourishing dairy products, that will contribute to food and nutrient security of millions of Pakistanis. Being an active player in the dairy and farming sector EFL participated to exchange information that can ultimately equip farmers with best dairy farming practices, increase productivity and create a sustainable livelihood. Engro Foods also exhibited its ‘Grass to Glass’ concept at the exhibition that aims to maintain transparency of EFL’s supply chain ensuring safe, nutritious, pure milk reaches the consumer.Dr Muhammad Nasir, Senior Manager Scientific & Regulatory Affairs represented Engro Foods at IBC 2019. Among other participants were Ministers of Livestock, Agriculture and Women Development along with 750 Scientists including 50+ global well known Buffalo experts. Everyone involved, including Usman Buzdar and Ministers vowed to help the sector tremendously as per the vision of Prime Minister of Pakistan. As a landmark development, UVAS in collaboration with International Buffalo Federation and Punjab Government holds this event in Lahore because of its rich history and Lahore being, the cultural hub and provincial metropolis of agriculture. The core objective of the Congress is to review and update the work in the thematic areas of nutrition, reproduction, genetics, management, health, and socio-economics while leading companies working in these areas participate to gain more understanding.