EBM founder Khawar Masood wins the AFFA Award at AdAsia2019

EBM English Picture

Lahore(Cliff News)Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in orchestrating AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

Red Bull Campus Cricket:Pakistan outclass SriLanka by 9 runs

[Press Release] PAKISTAN ADVANCES TO THE CHAMPIONSHIP MATCH OF RED BULL CAMPUS CRICKET WITH A 9 RUN DEFEAT OF INTERNATIONAL COLLEGE OF BUSINESS & TECHNOLOGY FROM SRI LANKA

Dubai(Cliff News) Still riding high from yesterday’s defeat of arch-rivals India, Pakistan played like a squad determined to make the finals and outclassed a scrappy Sri Lanka side in a 9 run victory on the way to 187 runs overall.  The win puts Pakistan in the finals of the 2019 Red Bull Campus Cricket tournament and a chance to seek the ultimate glory of raising the winner’s trophy.Man of the Match Mahmood Ali pushed Pakistan from the start, leading a balanced attack at the crease with 23 runs and providing outstanding fielding when the team needed it the most.   Ali also was the star against India the day prior when he punished India with a big bat and hopes to keep this trend going in the finals against South Africa.“Sri Lanka played brilliant cricket today but I’m happy that we got the victory,” Ali said.  “South Africa will be a tough opponent in the finals but we are ready for the challenge. Maybe the best team wins, maybe not but we’ll go out and give our best.”The Energizer Over again proved to be an Achilles heel for Pakistan as they failed to capitalize for the 2nd straight match.  In what should be an opportunity to pad their run totals, they instead were bowled out which automatically staked Sri Lanka to a 5 run start on their chase.  The Energizer Over is a unique element to Red Bull Campus Cricket where teams can select one over where every run is double in value and adds an additional strategic element to each match. Launched in 2012 with just over 800 participants, Red Bull Campus Cricket has grown steadily, with the number of participants increasing year-on-year, reaching over 8,000 athletes in total. It has fast cemented its status as an important competition for aspiring cricketers currently in university – all players within a team must be affiliated with their own university or college.Not only does the tournament provide teams with professional cricketing experience, Red Bull Campus Cricket also offers a once in a lifetime opportunity for upcoming cricket athletes to gain recognition and further their career.

 

Dettol hydrates this winter with launch of new “Soothe” range

Dettol Soothe Range

Karachi(Cliff News)Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s  most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.

About Dettol:

Launched over 80 years ago, Dettol has been a leader in germ protection helping to safeguard the health of families around the world through better hygiene. Find out about our passion for health and how we work with partners and medical associations around the world to promote good hygiene.

Hilal Care unveils SIENA,Pakistan 1st perfumed and antibacterial handwash

Hilal Care Unveils SIENA, Pakistan's First Perfumed and Antibacterial Hand Wash 1

Karachi(Cliff News)Keeping up with its tradition of enriching people’s lives with the best quality consumer products, Hilal Care has recently launched SIENA, Pakistan’s first perfumed antibacterial hand wash developed using Europe’s finest fragrances. SIENA’s launch was kicked off by its campaign paying tribute to every caring hand that has supported a loved one through each step of life. The campaign portrays touching moments to encapsulate care and protection, capturing the essence of the brand.SIENA Perfumed and Antibacterial Hand Wash promises to deliver cleanliness and guaranteed protection from germs with its advanced antibacterial technology, while its long-lasting floral fragrances immerse you in a delightful sensorial experience.Speaking about the launch of the new line, Muhammad Irfan, the COO of Hilal Care said, “With the ever-growing narrative on health and hygiene, we want to introduce a product which gives our consumers a sensorial experience along with germ protection. The Siena Perfumed Antibacterial Hand Wash is another addition to our growing line of innovative and high-quality products.”

About Hilal Care:

Hilal Group established Hilal Care Pvt. Ltd in 2016 with a vision to provide high quality and innovative personal, home & health care products to its consumers. The introduction of Siena Perfumed Antibacterial Hand Wash is a building block in Hilal Care’s vision, “Live Better. Feel Better”.

 

J.launches a new and bigger store at Dolmen Mall Clifton Karachi

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Karachi(Cliff News)J. has opened a new and bigger store at Dolmen Mall, Clifton. The store launch was celebrated with a grand opening ceremony and the ribbon cutting was done by the honorable Governor of Sindh, Mr. Imran Ismail.With the selling space of 4,200 sq. ft., the store is almost double the size of the premises it had in the area previously, multiplying its presence in the area. The new megastore stocks the men, women, and kids clothing lines as well as accessories, fragrances, and cosmetics in an ambiance of detailed décor and contemporary style.The grand opening ceremony was attended by famous celebrities and Journalists including Fahad Mustafa, Waseem Badami and Iqrar ul Hasan.Speaking about the store launch, the GM Marketing Yasin Yousuf said, “The new store represents one step further in our desire to create a unique space where fashion, art, and culture coexist. Our aim is to continue to make our mark as a national and global brand while portraying a positive image of Pakistan. Our efforts are not only to offer a unique shopping experience, but also to contribute towards the success of the country’s economy.”2019 is marking the launch of its new store with an exclusive discount of flat 25% off on all its products on 5th and 6th October, 2019.

About J. Junaid Jamshed:

J.is a leading fashion brand which was established in 2002 with a unique philosophy to revive the country’s cultural heritage. It expanded its store network to 100+ outlets nationwide. J. has further expanded globally by opening 20 outlets in the UK, Australia, Canada, New Zealand, UAE, Qatar, to name a few.

 

Marie Stopes Society hosted a seminar on family planning

Seminar on why family planning is crucial in Pakistan's development 111.jpg

Karachi(CliffNews)Honouring International World Contraception Day celebrated earlier this week, Marie Stopes Society (MSS) hosted a seminar ‘Sehatmand ma, sehatmand bache, sehatmand Pakistan’ highlighting that a healthy mother leads to healthy children, thereby contributing to a healthy Pakistan. The Chief Guest of the seminar was honourable Secretary of Population Welfare Department, Mr. Zahid Ali Abbasi. The seminar stressed upon the need for family planning and birth spacing as the basic right of the mother and the child.Other distinguished panelists at the seminar were Prof. Dr. Sadiah Pal, leading Gynecologist and a senior member at National Committee for Maternal and Neonatal Health (NCMNH), Syed Nasir Imam, Country Lead Public Affairs & Communication – Pfizer, Asma Balal, Country Director at MSS and Mr. Rashid Sami, Filmmaker. The panel was moderated by Dr. Xaher Gul, Director Strategy at MSS.“Given the high rates of maternal mortality, childhood stunting and above 38% of the country’s population living in poverty, ensuring access to safe contraception directly contributes to the national development agenda,” said Asma Balal, Country Director at Marie Stopes Society.“The need for family planning is staggeringly high in Pakistan. The Government of Sindh has been making concerted efforts to ensure the availability of contraceptives to the people of Sindh. Having said that, the grassroot challenges are present such as misperceptions, lack of trained health staff and others. To make a real difference in this area, there’s a need for awareness and proper counselling as well as combined efforts of the key stakeholders,” said Mr. Zahid Ali Abbasi in his remarks.The event ended on a positive note where the role of the public and private sector was emphasized and new opportunities were discussed to create awareness about the issue and improve access to family planning services.

About Marie Stopes Society:

Marie Stopes Society (MSS) is a Pakistani non-profit organisation, registered in 1990 under the Societies Registration Act 1860. MSS has been providing high quality reproductive health and family planning services nationally. MSS works in close collaboration with the Government of Pakistan’s Population Welfare Department in each province, providing life-saving family planning services to almost 700,000 clients annually. Since 2010, MSS has served 6.2 million clients, thereby saving the lives of over 7,000 mothers across Pakistan.

 

7th Sky Entertainment back with another signature project “Kaheen Deep Jaley”

Neelum Munir & Imran Ashraf featuring in Kaheen Deep Jaley (2)

Karachi(Cliff News)7th Sky Entertainment, known for bringing quality projects catering to multiple subjects simultaneously is back with another signature project, “Kaheen Deep Jaley”.The eminent producers of Pakistan’s Entertainment Industry, Abdullah Kadwani and Asad A Qureshi are bringing forth a love-hate relationship with a unique twist in ‘Kaheen Deep Jale’ featuring “Ranjha Ranjha Kardi” famed Imran Ashraf and “Wrong No. 2’s” lead actress Neelum Munir in lead roles; the cast also includes Ali Abbas, Nazish Jahangir, Saba Faisal, Saba Hameed, Ali Ansari, Syed Areez, Hammad Farooqui, Madiha Rizvi, Nida Mumtaz, Bina Chaudhry, Shehzad Mukhtar and Farah Nadeem in pivotal roles.Written by the accomplished writer Qaisera Hayat and directed by the talented Saima Waseem, ‘Kaheen Deep Jaley’ is a touching story of a complicated relationship between Imran Ashraf and Neelum Munir. The story revolves around the innocent and beautiful Rida, who faces trouble and misery because of the misunderstandings created by her jealous sister-in-law. Defamed by her sister-in-law and suspected by her husband, Rida’s life turns upside down.7th Sky Entertainment has been at the forefront, providing quality entertainment to the audience with its unique storylines. With dramas like Ramze Ishq, Darr Khuda Se, Mere Mohsin, Shahrukh Ki Saaliyan, Dolly Darling, being currently on air, & Mera Rab Waris, Piya Naam Ka Diya, Bharosa Piyar Tera recently ended, Kaheen Deep Jale is going to add another feather in their cap.“Kaheen Deep Jaley” will start from 3rd October on Geo Entertainment.

About 7th Sky Entertainment:

7th Sky Entertainment (or Seventh Sky Entertainment) is one of the largest production house in Pakistan spearheaded by Abdullah Kadwani & Asad Qureshi. As Pakistan’s premier broadcast and entertainment company, 7th Sky Entertainment has produced blockbuster & award winning serials such as Daam, Doraha, Sheherzad, Mairtj ul Uroos, Meri Zaat Zara e Benishan, Mere Meherbaan, Mere Charagar, Roshan Sitara, Aik Pal, Noor e Zindagi, Tum Kon Piya, Khaali Haath, Hiddat, Mohabbat Tumse Nafrat Hai, Gohar-e-Nayab, and Maan.