“Hoga Saaf Pakistan” launches “Safai Anthem”

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Karachi(Cliff News)To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.  “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network. “In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up and hand washing drives as well as celebrity supporters. The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

 

EBM founder Khawar Masood wins the AFFA Award at AdAsia2019

EBM English Picture

Lahore(Cliff News)Asian Federation of Advertising Associations (AFAA) has bestowed its prestigious ‘Leadership Award’ to the founder and Chairman of English Biscuit Manufacturers (EBM) – Mr. Khawar Masood Butt, during its conference in Lahore. This accolade was presented in recognition of his tremendous contributions to the marketing and advertising industry of Pakistan as well as his vision and good governance resulting in EBM’s successful growth over the years. The CEO & MD of EBM – Dr. Zeelaf Munir received this award on behalf of Mr. Khawar Butt.Khawar Masood Butt has continued to make remarkable contributions to the nation’s cultural and commercial progress. EBM has always generously supported entrepreneurship, education, health, sports, arts and advertising endeavors thus reflecting his passion for excellence as well as his ability to identify opportunity and talent. He is also famous for creating the legendary character of Peek Freans the Pied Piper, which to-date, continues to make a positive impact, consequently making him one of the most inspirational entrepreneurs of today.The Founder of EBM expressed his gratitude to the stalwarts of the Advertising and marketing world for acknowledging his efforts and vision that inspired EBM’s growth over the years. He stated, “The development of marketing and advertising professions has gained great momentum across the world, while the rapid evolution and deployment of technologies have also revolutionized communications in Pakistan. Amid all these changes, EBM remains committed towards staying at the forefront of innovation and progress in Pakistan and keeping the country at par with global standards of performance and quality.While Mr. Butt continues to nurture strong bonds within the business community, especially the advertising & marketing sectors, he had also played a pivotal role in orchestrating AdAsia conference, which was held in Pakistan in 1989. He is also credited with being one of the first few advertisers for television and assisting in the growth of some of Pakistan’s earliest TV channels. For Mr. Butt, advertising has always held enormous power to spread socio-political awareness among the masses, while also making the economy more sustainable.During this auspicious event, EBM’s vibrant new logo was also introduced to the audience, while Dr. Zeelaf Munir highlighted the idea behind this change by stating, “This fresh corporate-identity celebrates our brand-purpose: ‘nourishing lives, hearts and communities’. The symbol combines three unique elements that form the ‘Heart’ of our brand, with an optimistic sunrise that shows a dynamic, engaging and distinct character of the enterprise and finally, a human touch that promises a brighter future. It is EBM’s privilege to present its new identity during this grand marketing endeavor.” She appreciated the organizers for once again bringing back a global forum like AdAsia to Pakistan and said, “EBM is committed to continue supporting any forum that helps to elevate Pakistan’s image internationally”.AdAsia is the largest and most prestigious advertising congress in Asia, organized bi-annually, since 1958, by the Asian Federation of Advertising Associations (AFAA). The AdAsia 2019 was graced by the most distinguished personalities from the global business community and speakers like; Randi Zuckerberg, Sir Martin Sorrell, Lord William Hague, Richard Quest, Fernando Machado, Vange Kourentis, Tom Goodwin and many more.

About EBM:

EBM has been baking nutritious delights for Pakistani consumers under the brand name Peek Freans since 1996. As one of the pioneers of the industry as well as a dominating market leader, EBM continues to innovate on each of the three fronts: product, quality, and communication.

 

Apple has launched the all new iPhone 11 lineup

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Karachi(Cliff News)The latest iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max with Facetime has now arrived in Pakistan, and is available online and in stores at key locations.Having arrived in Pakistan with all its variants, style, and glamour; Apple has also assigned a unique country code: ZP/A to ensure only genuine and authentic Apple products’ reach the customers. Apple has brought a faster (A13 chipset) with its iPhone 11 series, and some major camera upgrades, which is a great news for iPhone lovers in Pakistan as they have been waiting for the all new features.Mahira Khan, Wasim Akram, Hareem Farooq and Nomi Ansari were among the first few celebrities to have pre booked their phones on istorepakistan.com and have gotten them today.The new iPhone series has a textured matte glass back and polished stainless-steel band, featuring the most durable glass, and is available in four stunning colors.iPhone 11 lineup will be available with Jazz FREE 6GB Data Bundle (1GB/Month) for all Jazz Pre-paid and Post-paid customers.

iPhone 11 series prices in Pakistan:

iPhone11:

64 GB – PKR 173,499

128 GB – PKR 182,299

256 GB – PKR 200,999

iPhone 11 Pro:

64 GB – PKR 229,999

256 GB – PKR 258,499

512 GB – PKR 296,499

iPhone 11 Pro Max:

64 GB – PKR 248,499

256 GB – PKR 276,999

512 GB – PKR 315,499

Availability in Stores:

The official products, with specially designed QR Code Seals, are now available across all major cities in Pakistan through Apple Authorized Resellers and Airlink Communication Ltd.

 

Raat Shabnami’s release marks as String’s last single for their Album “30”

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Karachi(CliffNews)The internationally acclaimed pop-rock band Strings has dropped the final single; “Raat Shabnami” from their 30-anniversary album. The eight singles were a celebration of the iconic band that has existed in the Pakistani music scene for the past 3 decades.Raat Shabnami is a hand-clapping, sing-along song, accompanied by a psychedelic music video with their signature poetic lyrics and the right amount of rock and roll to have you tapping your foot with the beat. The music reels off all cutting-edge influences, with the seam of genuine love and nostalgia running through, that gives it the simple charm that Strings has always retained. Amid the trippy scenes and the punchy guitar riffs, what gives the music video its real power are the lyrics- an ode to the band’s historically significant musical expedition.“Strings has always been more than just another band. Like they say, music lives forever- and our music has managed to live in the hearts, becoming a huge part of a lot of memories. With Raat Shabnami, we want to thank our fans for being a part of our musical journey,” said Faisal Kapadia, speaking about the release of the single.The music video for the single has been produced by Anomaly Films, and directed by Yasir Jaswal. Featuring defining moments from the band’s famous music videos in the background, the song leaves fans at an emotional standpoint as Faisal Kapadia sings, “Yaadon main hain yaadain esi, jeetain kesi mattain kesi.” The lyrics have been penned down by Anwar Maqsood.Strings have been one of the most enduring stories of Pakistan’s musical scene. As rockstars with poet’s hearts, they are truly singular. Having laid the blueprint for pop-rock in Pakistan; their inimitable body of work includes five studio albums, four season of Coke Studio, multiple international film soundtracks and more. Known for their melodious tracks and thoughtful poetry, Strings have managed to stay relevant in the Pakistani music scene over all the changing musical eras.

 

Red Bull Campus Cricket:Pakistan outclass SriLanka by 9 runs

[Press Release] PAKISTAN ADVANCES TO THE CHAMPIONSHIP MATCH OF RED BULL CAMPUS CRICKET WITH A 9 RUN DEFEAT OF INTERNATIONAL COLLEGE OF BUSINESS & TECHNOLOGY FROM SRI LANKA

Dubai(Cliff News) Still riding high from yesterday’s defeat of arch-rivals India, Pakistan played like a squad determined to make the finals and outclassed a scrappy Sri Lanka side in a 9 run victory on the way to 187 runs overall.  The win puts Pakistan in the finals of the 2019 Red Bull Campus Cricket tournament and a chance to seek the ultimate glory of raising the winner’s trophy.Man of the Match Mahmood Ali pushed Pakistan from the start, leading a balanced attack at the crease with 23 runs and providing outstanding fielding when the team needed it the most.   Ali also was the star against India the day prior when he punished India with a big bat and hopes to keep this trend going in the finals against South Africa.“Sri Lanka played brilliant cricket today but I’m happy that we got the victory,” Ali said.  “South Africa will be a tough opponent in the finals but we are ready for the challenge. Maybe the best team wins, maybe not but we’ll go out and give our best.”The Energizer Over again proved to be an Achilles heel for Pakistan as they failed to capitalize for the 2nd straight match.  In what should be an opportunity to pad their run totals, they instead were bowled out which automatically staked Sri Lanka to a 5 run start on their chase.  The Energizer Over is a unique element to Red Bull Campus Cricket where teams can select one over where every run is double in value and adds an additional strategic element to each match. Launched in 2012 with just over 800 participants, Red Bull Campus Cricket has grown steadily, with the number of participants increasing year-on-year, reaching over 8,000 athletes in total. It has fast cemented its status as an important competition for aspiring cricketers currently in university – all players within a team must be affiliated with their own university or college.Not only does the tournament provide teams with professional cricketing experience, Red Bull Campus Cricket also offers a once in a lifetime opportunity for upcoming cricket athletes to gain recognition and further their career.

 

Dettol hydrates this winter with launch of new “Soothe” range

Dettol Soothe Range

Karachi(Cliff News)Dettol, one of the leading germ protection brands in the country, has launched a new range of personal wash products for the winter season, Dettol Soothe. The products in this range are equipped with 2X moisturizers, powered by Aloe Vera extracts and Green Apple fragrance, ensuring a perfect bath and body solution for this dry season.With the launch of this range, Dettol has entered a new space, whereby providing a solution that is not only antibacterial but also moisturizes and soothes the skin. The collection has three different product formats including the bar soap, handwash and a hand sanitizer.Talking about this new product launch, Humayun Farooq, Director Marketing – Health, Reckitt Benckiser Pakistan Limited (RBPL), makers of Dettol, said “With our long history of innovation in health and hygiene product solutions, we wanted to provide a hydrating and soothing solution for the Fall/Winter season with our promise of protection against 100 illness causing germs. Dettol, which is one of Pakistan’s  most trusted brands, ensures that we provide our consumers with products that cater to their seasonal needs.”Dettol has stayed at the forefront of consumer hygiene by developing innovative ways to protect people against germs. The new product range marks another milestone in providing trusted customer service with a product that has multiple skin protection benefits.

About Dettol:

Launched over 80 years ago, Dettol has been a leader in germ protection helping to safeguard the health of families around the world through better hygiene. Find out about our passion for health and how we work with partners and medical associations around the world to promote good hygiene.

Pakistan Solar Quality Passport: Training of Master Trainers begins in Islamabad

Pakistan Solar Quality Passport Training of Master Trainers

Islamabad(Cliff News)Pakistan Solar Quality Passport: Training of Master Trainers begins in Islamabad today.  Dr Rana Abdul Jabbar Khan, CEO AEDB, inaugurated the training. In his address to the participants Dr Jabbar said that “Emerging technologies like solar PV need to be well understood for their performance and applications in a diverse region like Pakistan. While we import a lot of equipment, it is critical to have experts that can engage on techo-economical analysis, particlarly to improve future yields and have a more significant impact on the environment. The training initiated today is creating a legacy  for capacity building of industry experts.”This 5-day training, is being led by Mr Frank Neumann and Mr Frank Robens from Renewables Academy (RENAC), Berlin, Germany with participation from NUST Islamabad, UET Lahore, NED University Karachi and Women in Renewable Energy (WIRE).The purpose of this Training of Trainers programme is to prepare skilled Master Trainers who can contribute actively to building the capacity of local solar installers to ensure quality of solar installations in Pakistan. Each participating organization has committed to arrange and execute at least three trainings for solar installers per year. These trainings will prepare solar installers to make certain that they are delivering quality installation and after installation services in addition to selecting quality solar PV products for installation. By encouraging installers to ensure right design, good product selection and proper installation, greater customer satisfaction can be achieved along with an improved image of the solar industry in Pakistan.The Pakistan Solar Quality Passport is a private sector initiative led by the Solar Quality Foundation (SQF) and supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and Alternative Energy Development Board, together with partners such as the German Solar Association and Stimulus, to develop a concept that will significantly improve quality in the Pakistani solar market.The Pakistan Solar Quality Passport (SQP) ensures that the customer is provided with the required documentation after a PV system is installed. The SQP, however, does not replace manufacturer warranties and guarantees. By  focusing on quality, the solar sector wants to improve the long term reliability of PV systems in Pakistan.  It wants to prevent – among other things: low quality and unsafe installations work; misleading claims given to system owners regarding the performance of their Solar PV system and future electricity bills; false advertising regarding the size and suitability of the Solar PV system being installed and; the installation company not taking responsibility for the whole of the Solar PV system including fulfillment of component warranties and general workmanship.All solar companies and installers who wish to sign up for the Solar Quality Passport scheme, must undergo training provided by one of the certified Master Trainers and institutions participating in this training.

About:

Solar Quality Passport Pakistan is a PDF-based As-built-report to be issued with the installation of all good-quality Solar PV units. The SQP is based on experiences from Germany and South Africa, where similar concepts have been invented and implemented by the German Solar Association and local partners. This knowledge is now being transferred to Pakistan. Thanks to funding by the German-International Cooperation (GIZ) and supervision by local associations and the Alternative Energy Development Board (AEDB) the SQP will be implemented by the German Solar Association and Stimulus.